Make It Punchy
How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets
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Make It Punchy
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Narrado por:
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Emma Stratton
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De:
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Emma Stratton
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Sell your tech (without getting technical).
B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers’ minds to how it can solve their problems.
This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step—from the first strategy session to writing to implementation. Emma leads you through exercises that help you understand your customers, engage your creativity, and get your team involved. She'll explain how to break down your messaging into a clear, concise format that works for everything from a single product launch to a large-scale initiative.
With Make It Punchy, you’ll get proven techniques to share a simple, concise story about your tech solution with buyers—and finally stand out from the competition.
©2024 Emma Stratton (P)2024 Emma StrattonLos oyentes también disfrutaron...
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- De Kate en 11-03-17
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Dark Alliance
- The CIA, the Contras, and the Crack Cocaine Explosion
- De: Gary Webb
- Narrado por: Christian Rummel
- Duración: 20 h y 28 m
- Versión completa
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General4.5 out of 5 stars 1,188
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Narración:4.5 out of 5 stars 1,049
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Historia4.5 out of 5 stars 1,058
In July 1995, San Jose Mercury-News reporter Gary Webb found the Big One - the blockbuster story every journalist secretly dreams about - without even looking for it. A simple phone call concerning an unexceptional pending drug trial turned into a massive conspiracy involving the Nicaraguan Contra rebels, L.A. and Bay Area crack cocaine dealers, and the Central Intelligence Agency.
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5 out of 5 stars
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Bigger than You Thought
- De Susie en 04-28-14
De: Gary Webb
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Fluent Forever (Revised Edition)
- How to Learn Any Language Fast and Never Forget It
- De: Gabriel Wyner
- Narrado por: Gabriel Wyner
- Duración: 11 h y 12 m
- Versión completa
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General4.5 out of 5 stars 7
-
Narración:4.5 out of 5 stars 4
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Historia4.5 out of 5 stars 4
At thirty years old, Gabriel Wyner speaks six languages fluently. He didn’t learn them in school—who does? Rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources—and here he wants to show others what he’s discovered. This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.
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4 out of 5 stars
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A great guide to thinking about learning.
- De Anonymous User en 01-02-25
De: Gabriel Wyner
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The Story of Western Science
- From the Writings of Aristotle to the Big Bang Theory
- De: Susan Wise Bauer
- Narrado por: Julian Elfer
- Duración: 8 h y 3 m
- Versión completa
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General4.5 out of 5 stars 295
-
Narración:4.5 out of 5 stars 252
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Historia4.5 out of 5 stars 257
Far too often, public discussion of science is carried out by journalists, voters, and politicians who have received their science secondhand. The Story of Western Science shows us the joy and importance of reading groundbreaking science writing for ourselves and guides us back to the masterpieces that have changed the way we think about our world, our cosmos, and ourselves.
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4 out of 5 stars
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Good text, tedious book structure
- De Diane K. en 10-07-15
De: Susan Wise Bauer
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How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair!
- De: Brian Diez
- Narrado por: Mike Norgaard
- Duración: 55 m
- Versión completa
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General4.5 out of 5 stars 475
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Narración:4.5 out of 5 stars 391
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Historia4.5 out of 5 stars 389
Did you know that you could have credit scores in the low 600s even if you never missed a bill payment in your life? That's because your payment history is only 35% of your credit score. How to Boost Your Credit Score 100+ Points in 30 Days Without Credit Repair will show credit industry secrets for maximizing the other 65%. The best part is you will see real results in just 30 days.
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1 out of 5 stars
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Don't waste a credit on this!
- De typhoidtrish en 10-01-18
De: Brian Diez
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Lo que los oyentes dicen sobre Make It Punchy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Dustin Levy
- 10-06-24
Easy listen, very actionable
Great approach to messaging, and an easy listen. The content related to leaving jargon behind is especially great for technical people coming into marketing. Can’t wait to make my writing more clear and concise!
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