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How to Make What People Want
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Narrado por:
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Jake Knapp
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John Zeratsky
Acerca de esta escucha
From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way—based on firsthand experience with more than three hundred new products and businesses.
Every big project—whether it’s creating new technology, developing a fresh line of sneakers, or opening a neighborhood café—requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers?
Jake Knapp and John Zeratsky—two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together—have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world’s most successful startups. Click introduces the Foundation Sprint—a proven system for starting projects the right way, to make better decisions and move quickly toward a solution.
Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2025 Jake Knapp (P)2025 Simon & Schuster AudioLos oyentes también disfrutaron...
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De: Alex Hormozi
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
- Versión completa
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General5 out of 5 stars 20,918
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Narración:5 out of 5 stars 19,403
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Historia5 out of 5 stars 19,341
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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5 out of 5 stars
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Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
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Shift
- Managing Your Emotions—So They Don't Manage You
- De: Ethan Kross
- Narrado por: Ethan Kross
- Duración: 6 h y 47 m
- Versión completa
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General4.5 out of 5 stars 48
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Narración:4.5 out of 5 stars 47
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Historia4.5 out of 5 stars 47
Whether it’s anxiety about going to the doctor, boiling rage when we’re stuck in traffic, or devastation after a painful break-up, our lives are filled with situations that send us spiraling. But as difficult as our emotions can be, they are also a superpower. Far from being “good” or “bad,” emotions are information. When they’re activated in the right ways and at the right time, they function like an immune system, alerting us to our surroundings, telling us how to react to a situation, and helping us make the right choices. But how do we make our emotions work for us rather than against us?
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5 out of 5 stars
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The toolkit I never knew that I needed
- De Tyler L en 02-07-25
De: Ethan Kross
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 33 m
- Versión completa
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General5 out of 5 stars 84
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Narración:5 out of 5 stars 76
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Historia5 out of 5 stars 76
In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
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3 out of 5 stars
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It’s a book not you AI advert
- De Joshua Trimm en 03-20-25
De: Donald Miller
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The Sirens' Call
- How Attention Became the World's Most Endangered Resource
- De: Chris Hayes
- Narrado por: Chris Hayes
- Duración: 8 h y 54 m
- Versión completa
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General4.5 out of 5 stars 404
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Narración:5 out of 5 stars 387
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Historia4.5 out of 5 stars 387
We all feel it—the distraction, the loss of focus, the addictive focus on the wrong things for too long. We bump into the zombies on their phones in the street, and sometimes they’re us. We stare in pity at the four people at the table in the restaurant, all on their phones, and then we feel the buzz in our pocket. Something has changed utterly: for most of human history, the boundary between public and private has been clear, at least in theory. Now, as Chris Hayes writes, “With the help of a few tech firms, we basically tore it down in about a decade.”
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5 out of 5 stars
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Thoughtful and captivating
- De Nancy en 02-02-25
De: Chris Hayes