Leveraging Beliefs
Dominating Discourses, Book 4
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Leveraging Beliefs
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Leveraging Beliefs is the fourth e-book in the Dominating Discourses series. It teaches a lesson that is crucial to effective persuasion; when framing an argument, the facts don't matter. It's all about your listener's values and moral standpoint.
Every person has their moral foundation, which guides their beliefs, their sense of self worth, and how they make their decisions. In this book, Kenrick Cleveland tells you how to elicit a person's values, determine their moral standpoint, and then frame your argument to appeal directly to their own deeply held convictions, an approach which will win every time.
The book teaches how to leverage negative emotions to your advantage to, either minimizing them or turning them in your favor and against your opponent's propositions.
This is all explained in a precise, easy to follow, step by step way, and the book concludes with six essential training exercises to help you really get to grips with what you have learned and apply it in every situation.
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