Friction
Passion Brands in the Age of Disruption
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Friction
Compra ahora por $9.45
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Roger Wayne
Acerca de esta escucha
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
The authors of Friction have worked on some of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
©2017 Jeff Rosenblum and Jordan Berg (P)2019 TantorLos oyentes también disfrutaron...
-
The Great Reset
- Joe Biden and the Rise of Twenty-First-Century Fascism
- De: Glenn Beck, Justin Trask Haskins
- Narrado por: Glenn Beck
- Duración: 9 h y 57 m
- Versión completa
-
General5 out of 5 stars 3,865
-
Narración:5 out of 5 stars 3,454
-
Historia5 out of 5 stars 3,428
An international conspiracy among powerful bankers, business leaders, and government officials; closed-door meetings in the Swiss Alps; and calls for a radical transformation of every society on earth - the Great Reset sounds like it is one henchman-with-an-eyepatch away from being the plot for the next James Bond movie. But The Great Reset is not a work of fiction. It is a highly influential movement among the world’s elite to “reset” the global economy using banks, government programs, and environmental, social, and governance metrics.
-
5 out of 5 stars
-
Where Do We Go From Here?
- De David en 02-04-22
De: Glenn Beck, y otros
-
Exponential
- Transform Your Brand by Empowering Instead of Interrupting
- De: Jeff Rosenblum
- Narrado por: Barry Abrams
- Duración: 5 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 5
-
Narración:5 out of 5 stars 4
-
Historia5 out of 5 stars 4
Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.
De: Jeff Rosenblum
-
Dark Future
- Uncovering the Great Reset's Terrifying Next Phase (The Great Reset Series)
- De: Glenn Beck, Justin Trask Haskins
- Narrado por: Glenn Beck
- Duración: 16 h y 5 m
- Versión completa
-
General5 out of 5 stars 314
-
Narración:5 out of 5 stars 273
-
Historia5 out of 5 stars 273
At important meetings in 2021 and 2022, powerful leaders from government, finance, media, and business who support the World Economic Forum’s plan for a Great Reset of capitalism launched a new “call to action” titled the “Great Narrative.” The Great Narrative campaign seeks to use the decay of traditional values throughout the West and new and future advancements in technology—including in the areas of artificial intelligence, automation, the metaverse, robotics, and more—to seize control of economies and societies in North America and Europe.
-
5 out of 5 stars
-
Very good
- De Yup en 07-23-23
De: Glenn Beck, y otros
-
Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- De: Dan Sullivan, Dr. Benjamin Hardy
- Narrado por: Dan Sullivan, Dr. Benjamin Hardy
- Duración: 5 h y 24 m
- Versión completa
-
General5 out of 5 stars 3,575
-
Narración:4.5 out of 5 stars 3,069
-
Historia4.5 out of 5 stars 3,058
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
-
3 out of 5 stars
-
Valuable information - poor performance
- De LeAnn en 06-02-21
De: Dan Sullivan, y otros
-
Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 7,068
-
Narración:4.5 out of 5 stars 4,892
-
Historia4.5 out of 5 stars 4,888
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
5 out of 5 stars
-
Even Better The Second Time
- De Jeremy Devens en 09-05-09
De: Chip Heath, y otros
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 6,920
-
Narración:4.5 out of 5 stars 5,841
-
Historia4.5 out of 5 stars 5,804
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
The Great Reset
- Joe Biden and the Rise of Twenty-First-Century Fascism
- De: Glenn Beck, Justin Trask Haskins
- Narrado por: Glenn Beck
- Duración: 9 h y 57 m
- Versión completa
-
General5 out of 5 stars 3,865
-
Narración:5 out of 5 stars 3,454
-
Historia5 out of 5 stars 3,428
An international conspiracy among powerful bankers, business leaders, and government officials; closed-door meetings in the Swiss Alps; and calls for a radical transformation of every society on earth - the Great Reset sounds like it is one henchman-with-an-eyepatch away from being the plot for the next James Bond movie. But The Great Reset is not a work of fiction. It is a highly influential movement among the world’s elite to “reset” the global economy using banks, government programs, and environmental, social, and governance metrics.
-
5 out of 5 stars
-
Where Do We Go From Here?
- De David en 02-04-22
De: Glenn Beck, y otros
-
Exponential
- Transform Your Brand by Empowering Instead of Interrupting
- De: Jeff Rosenblum
- Narrado por: Barry Abrams
- Duración: 5 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 5
-
Narración:5 out of 5 stars 4
-
Historia5 out of 5 stars 4
Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.
De: Jeff Rosenblum
-
Dark Future
- Uncovering the Great Reset's Terrifying Next Phase (The Great Reset Series)
- De: Glenn Beck, Justin Trask Haskins
- Narrado por: Glenn Beck
- Duración: 16 h y 5 m
- Versión completa
-
General5 out of 5 stars 314
-
Narración:5 out of 5 stars 273
-
Historia5 out of 5 stars 273
At important meetings in 2021 and 2022, powerful leaders from government, finance, media, and business who support the World Economic Forum’s plan for a Great Reset of capitalism launched a new “call to action” titled the “Great Narrative.” The Great Narrative campaign seeks to use the decay of traditional values throughout the West and new and future advancements in technology—including in the areas of artificial intelligence, automation, the metaverse, robotics, and more—to seize control of economies and societies in North America and Europe.
-
5 out of 5 stars
-
Very good
- De Yup en 07-23-23
De: Glenn Beck, y otros
-
Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- De: Dan Sullivan, Dr. Benjamin Hardy
- Narrado por: Dan Sullivan, Dr. Benjamin Hardy
- Duración: 5 h y 24 m
- Versión completa
-
General5 out of 5 stars 3,575
-
Narración:4.5 out of 5 stars 3,069
-
Historia4.5 out of 5 stars 3,058
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
-
3 out of 5 stars
-
Valuable information - poor performance
- De LeAnn en 06-02-21
De: Dan Sullivan, y otros
-
Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 7,068
-
Narración:4.5 out of 5 stars 4,892
-
Historia4.5 out of 5 stars 4,888
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
5 out of 5 stars
-
Even Better The Second Time
- De Jeremy Devens en 09-05-09
De: Chip Heath, y otros
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 6,920
-
Narración:4.5 out of 5 stars 5,841
-
Historia4.5 out of 5 stars 5,804
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
Fossil Future
- Why Global Human Flourishing Requires More Oil, Coal, and Natural Gas—Not Less
- De: Alex Epstein
- Narrado por: Alex Epstein
- Duración: 16 h y 15 m
- Versión completa
-
General5 out of 5 stars 929
-
Narración:4.5 out of 5 stars 831
-
Historia5 out of 5 stars 826
For over a decade, philosopher and energy expert Alex Epstein has predicted that any negative impacts of fossil fuel use on our climate will be outweighed by the unique benefits of fossil fuels to human flourishing--including their unrivaled ability to provide low-cost, reliable energy to billions of people around the world, especially the world’s poorest people. And contrary to what we hear from media “experts” about today’s “renewable revolution” and “climate emergency,” reality has proven Epstein right.
-
5 out of 5 stars
-
Strongly Recommend
- De Kevin en 06-14-22
De: Alex Epstein
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 739
-
Narración:4.5 out of 5 stars 578
-
Historia4.5 out of 5 stars 570
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
-
Designing Your Life
- How to Build a Well-Lived, Joyful Life
- De: Bill Burnett, Dave Evans
- Narrado por: Bill Burnett, Dave Evans
- Duración: 6 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 2,703
-
Narración:4.5 out of 5 stars 2,219
-
Historia4.5 out of 5 stars 2,190
In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
-
4 out of 5 stars
-
Get the printed version
- De dogwood lady en 12-03-16
De: Bill Burnett, y otros
-
Multipliers, Revised and Updated
- How the Best Leaders Make Everyone Smarter
- De: Liz Wiseman, Stephen Covey - foreword
- Narrado por: Liz Wiseman, John Meagher
- Duración: 11 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 1,942
-
Narración:4.5 out of 5 stars 1,609
-
Historia4.5 out of 5 stars 1,598
We've all had experiences with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the people around them and always need to be the smartest people in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them.
-
2 out of 5 stars
-
Good points, but highly repetitive
- De 9a7ner en 02-27-19
De: Liz Wiseman, y otros
-
Built to Sell
- Creating a Business That Can Thrive Without You
- De: John Warrillow
- Narrado por: Erik Synnestvedt
- Duración: 4 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 2,519
-
Narración:4 out of 5 stars 2,141
-
Historia4.5 out of 5 stars 2,136
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
-
4 out of 5 stars
-
Narrator is awful!
- De RayChu en 02-17-13
De: John Warrillow
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 4,687
-
Narración:4.5 out of 5 stars 3,894
-
Historia4.5 out of 5 stars 3,859
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- De: Rob Fitzpatrick
- Narrado por: Rob Fitzpatrick
- Duración: 3 h y 50 m
- Versión completa
-
General5 out of 5 stars 1,322
-
Narración:4.5 out of 5 stars 1,124
-
Historia5 out of 5 stars 1,110
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
5 out of 5 stars
-
Very insightful
- De jere en 10-26-21
De: Rob Fitzpatrick
-
What's in It for Them?
- De: Joe Polish
- Narrado por: Joe Polish
- Duración: 6 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 196
-
Narración:4.5 out of 5 stars 179
-
Historia4.5 out of 5 stars 180
There's no shortage of networking and entrepreneurship advice in books and on social media in today's world-but it's harder than ever to know what's authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport. Fortunately, as entrepreneur and marketer extraordinaire Joe Polish has discovered, there's a simple (though sometimes not easy) way out that begins with one question: "What's in it for them?"
-
1 out of 5 stars
-
Classic example of an expert who can't teach
- De S.A. en 02-02-23
De: Joe Polish
-
Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- De: Al Ries, Jack Trout
- Narrado por: Grover Gardner
- Duración: 4 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 129
-
Narración:5 out of 5 stars 115
-
Historia4.5 out of 5 stars 115
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
-
5 out of 5 stars
-
The content is relevant to those who are marketing organizations and those who are marketing themselves.
- De Brian Dickson en 12-19-24
De: Al Ries, y otros
-
The Outsiders
- Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
- De: William N. Thorndike
- Narrado por: Brian Troxell
- Duración: 5 h y 52 m
- Versión completa
-
General4.5 out of 5 stars 2,687
-
Narración:4.5 out of 5 stars 2,216
-
Historia4.5 out of 5 stars 2,204
In The Outsiders, you'll learn the traits and methods striking for their consistency and relentless rationality that helped these unique leaders achieve such exceptional performance. Humble, unassuming, and often frugal, these "outsiders" shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company's long-term value.
-
4 out of 5 stars
-
Great summary of the 8 CEOs, lessons to learn from
- De Jason S en 09-04-19
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
-
General4.5 out of 5 stars 1,285
-
Narración:4.5 out of 5 stars 1,007
-
Historia4 out of 5 stars 1,002
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
2 out of 5 stars
-
Outdated
- De Rebecca Savage en 01-05-15
-
Great by Choice
- De: Jim Collins, Morten T. Hansen
- Narrado por: Jim Collins
- Duración: 8 h y 45 m
- Versión completa
-
General4.5 out of 5 stars 3,230
-
Narración:4.5 out of 5 stars 2,715
-
Historia4.5 out of 5 stars 2,704
The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.
-
3 out of 5 stars
-
an unendurable narration
- De Mary en 11-26-11
De: Jim Collins, y otros
Lo que los oyentes dicen sobre Friction
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Chris Messier
- 12-02-19
New Ideas on Traditional Marketing
Some context. I have operated an automobile detailing business/hobby throughout high school and college. Most of my marketing consists of Instagram stories documenting my process and educating prospects about the value of proper detailing service.
This book indirectly provides a baseline to enhance the content of your marketing efforts, in ways that increase loyalty and in turn financial rewards. I enjoyed the ideas and execution of the book, and would recommend reading if you are interested in how social media has changed the game for enterprises of all sizes. Whether you are a landscaper, attorney, or Chief Marketing Officer at a Fortune 100 company, this book will provide value to your branding strategy in simple, easy to implement examples and steps.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona
-
Total2 out of 5 stars
-
Ejecución2 out of 5 stars
-
Historia2 out of 5 stars
- Abdulai Sheriff
- 09-25-24
All Fluff nothing of substance
Think of this book like a bad office gossip. No good explanation as to how the companies they are talking about, went about achieving there goals. This is like a fast talking sales person getting one over your head. What a waste of my dollars. The description or summary doesn't match the content of the book.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña