Everyone Is an "Influencer"
Building a Brand by Engaging the People Who Matter Most
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Everyone Is an "Influencer"
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Narrado por:
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Kelly Keenan
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De:
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Kelly Keenan
Acerca de esta escucha
Your brand’s story can’t be concocted by a marketing team or agency, bubbling into some witches’ brew. It must be uncovered by revealing your brand’s most inspiring aspects. The simple truth: if you build on a foundation of authenticity, you can find the people that think like you, value what you value, and are ready to join in the celebration of your story.
In Everyone is an Influencer, Kelly Keenan, founder of Brand Story Experts, unlocks the code to recognizing and utilizing true Influencers to soar your organization to new heights. In an accessible voice laden with wit, Keenan teaches a proven and practiced method to develop your brand’s story: one that’s been working to create an army of influencers for over a decade.
You’ll discover proven secrets of how to create and strengthen lifelong relationships with your team and with customers. Not just short-term gains. Go beyond sales gimmicks and short-sighted tactics. Help your business of any size grow and sustain.
This audiobook is for business leaders looking to super-charge their company. It’s for sales and marketing leaders seeking to gain greater results with enthusiasm. Finally, this audiobook is for any team member ready to step up and become a change-maker for their organization.
It’s all possible, because as you’ll see, everyone is an influencer.
©2021 Ideapress Publishing (P)2021 Ideapress PublishingLos oyentes también disfrutaron...
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Historia4.5 out of 5 stars 35
In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them - and more likely to buy from them.
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5 out of 5 stars
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Sales leadership 101
- De Sole Trades en 08-29-20
De: James M. Kouzes, y otros
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 32 m
- Versión completa
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General4.5 out of 5 stars 58
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 48
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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2 out of 5 stars
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Brand propaganda
- De MR A G ADELAAR en 05-22-15
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Taking People With You
- The Only Way to Make Big Things Happen
- De: David Novak
- Narrado por: Sean Pratt
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 354
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Narración:4.5 out of 5 stars 293
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Historia4.5 out of 5 stars 291
David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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2 out of 5 stars
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I would like to recommend this book... but can't.
- De Michael en 01-30-12
De: David Novak
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Solving Problems with Design Thinking
- Ten Stories of What Works
- De: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrado por: Dina Pearlman
- Duración: 7 h y 19 m
- Versión completa
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General4 out of 5 stars 92
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Narración:4 out of 5 stars 80
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Historia4 out of 5 stars 81
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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5 out of 5 stars
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Excellent book for design thinkers
- De Amazon Customer en 11-16-16
De: Jeanne Liedtka, y otros
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The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- De: Beth L. Buelow
- Narrado por: Beth L. Buelow
- Duración: 7 h y 1 m
- Versión completa
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General4 out of 5 stars 130
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Narración:4.5 out of 5 stars 113
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Historia4 out of 5 stars 111
In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
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3 out of 5 stars
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Good Info.
- De Heather Taskovics en 05-09-16
De: Beth L. Buelow
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
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General4.5 out of 5 stars 177
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Narración:4.5 out of 5 stars 162
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Historia4.5 out of 5 stars 161
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
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Making Ideas Happen
- Overcoming the Obstacles Between Vision and Reality
- De: Scott Belsky
- Narrado por: Don Hagen
- Duración: 7 h y 3 m
- Versión completa
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General4 out of 5 stars 697
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Narración:4 out of 5 stars 463
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Historia4 out of 5 stars 461
How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.
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2 out of 5 stars
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Terrible Narrator
- De Charl en 07-12-12
De: Scott Belsky
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
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General4.5 out of 5 stars 48
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Narración:4.5 out of 5 stars 41
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Historia4.5 out of 5 stars 41
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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1 out of 5 stars
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Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
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All In
- How the Best Managers Create a Culture of Belief and Drive Big Results
- De: Adrian Gostick, Chester Elton
- Narrado por: Adrian Gostick, Chester Elton
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 149
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Narración:4.5 out of 5 stars 128
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Historia4 out of 5 stars 126
To have any hope of succeeding as a manager, you need to get your people all in. Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture and few things will have a bigger impact on your performance than getting your people to buy into your ideas and your cause and to believe what they do matters. Based on their extensive consulting experience, the authors present a simple seven-step road map for creating a culture of belief.
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4 out of 5 stars
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Interesting Theories in Management
- De Nancy en 07-28-12
De: Adrian Gostick, y otros
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
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General4 out of 5 stars 39
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Narración:4.5 out of 5 stars 35
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Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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The Orange Revolution
- How One Great Team Can Transform an Entire Organization
- De: Adrian Gostick, Chester Elton
- Narrado por: Adrian Gostick, Chester Elton
- Duración: 7 h y 3 m
- Versión completa
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General4 out of 5 stars 49
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Narración:4.5 out of 5 stars 37
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Historia4.5 out of 5 stars 39
Following the enormous popularity of their bestselling The Carrot Principle, Adrian Gostick and Chester Elton return with a groundbreaking guide to building high-performance teams. The powerful research reported in The Orange Revolution reveals that the true driver of exceptional success for great companies is not a genius CEO....
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5 out of 5 stars
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Good Business Book on Teams
- De Lisa en 09-25-11
De: Adrian Gostick, y otros
Lo que los oyentes dicen sobre Everyone Is an "Influencer"
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jaime DiDomenico
- 06-29-22
Class of '76
Not since high school have I read/listened to an entire book. I did not only listen to the entire book but I loved the entire book. I thought that this book was going to be a business book, but it was so relatable in so many ways it kept me wanting more. The book always held my interest and was read well by the author who put a lot of feeling into the read.
I highly recommend ...
Everyone is an "Influencer"
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