Enhancing Ethos
Dominating Discourses Book 11
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Enhancing Ethos
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This eleventh e-book in the Dominating Discourses series concerns enhancing ethos, and how to base or boost an argument through your reputation or someone else's.
It explains how to assure your listener about your good intentions, how to assert your authority and how to convince them that you are on the same wavelength. It also teaches strategies to help you recover in the event that you make a mistake.
You will also learn how to persuade through the use of allusions and other strategies which serve to elicit emotions in your listener.
Finally, you are shown how to avoid some of the factors which can damage your success, bot in persuasion and in general, such as normalcy bias, where you simply do not notice when something is wrong until it is too late. This can be countered by strategies to improve situational awareness.
This book is another masterclass in persuasion and winning conversation from Kenrick Cleveland.