Disrupting Digital Business
Create an Authentic Experience in the Peer-to-Peer Economy
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible?Obtén 2 audiolibros gratis con tu prueba.
Disrupting Digital Business
Compra ahora por $11.17
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Peter Berkrot
-
De:
-
R "Ray" Wang
Acerca de esta escucha
Surf the waves of change.
We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them.
The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they'll use, and the values their company will espouse.
Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite; 2. Data's influence in driving decisions; 3. Digital marketing transformation; 4. The future of work; and 5. Matrix commerce.
Digital disruption has changed how we do our work. But by mastering these trends you'll delight your customers with every interaction.
©2015 Harvard Business School Publishing Corporation (P)2023 Ascent AudioLos oyentes también disfrutaron...
-
Everybody Wants to Rule the World
- Surviving and Thriving in a World of Digital Giants
- De: R "Ray" Wang
- Narrado por: R "Ray" Wang
- Duración: 5 h y 44 m
- Versión completa
-
General4.5 out of 5 stars 20
-
Narración:4.5 out of 5 stars 16
-
Historia4.5 out of 5 stars 14
Drawing on considerable original research and case studies from Wang’s acclaimed firm, Constellation Research, this groundbreaking guide reveals which kinds of companies will thrive and which will get crushed by the powerful forces now at work. Ultimately, you will understand how the business world is changing in the face of extreme competition and, most importantly, you will learn how to adapt now to stay relevant and in demand.
-
5 out of 5 stars
-
Honest and relevant
- De Joon Lee en 02-19-23
De: R "Ray" Wang
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 44
-
Narración:4.5 out of 5 stars 40
-
Historia4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
4 out of 5 stars
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 13,983
-
Narración:4.5 out of 5 stars 11,601
-
Historia4.5 out of 5 stars 11,514
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
-
Bold
- How to Go Big, Make Bank, and Better the World
- De: Peter H. Diamandis, Steven Kotler
- Narrado por: Steven Kotler
- Duración: 9 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 3,657
-
Narración:4.5 out of 5 stars 3,108
-
Historia4.5 out of 5 stars 3,089
Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.
-
5 out of 5 stars
-
The Best Book for Exponential Entrepreneurs
- De Sean en 02-17-15
De: Peter H. Diamandis, y otros
-
Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- De: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrado por: Chris Yeh, Reid Hoffman
- Duración: 9 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 1,688
-
Narración:4.5 out of 5 stars 1,366
-
Historia4.5 out of 5 stars 1,364
What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
-
1 out of 5 stars
-
not much here.
- De Francis Shanahan en 09-05-19
De: Reid Hoffman, y otros
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
-
General4.5 out of 5 stars 1,283
-
Narración:4.5 out of 5 stars 1,005
-
Historia4 out of 5 stars 1,000
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
2 out of 5 stars
-
Outdated
- De Rebecca Savage en 01-05-15
-
Everybody Wants to Rule the World
- Surviving and Thriving in a World of Digital Giants
- De: R "Ray" Wang
- Narrado por: R "Ray" Wang
- Duración: 5 h y 44 m
- Versión completa
-
General4.5 out of 5 stars 20
-
Narración:4.5 out of 5 stars 16
-
Historia4.5 out of 5 stars 14
Drawing on considerable original research and case studies from Wang’s acclaimed firm, Constellation Research, this groundbreaking guide reveals which kinds of companies will thrive and which will get crushed by the powerful forces now at work. Ultimately, you will understand how the business world is changing in the face of extreme competition and, most importantly, you will learn how to adapt now to stay relevant and in demand.
-
5 out of 5 stars
-
Honest and relevant
- De Joon Lee en 02-19-23
De: R "Ray" Wang
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 44
-
Narración:4.5 out of 5 stars 40
-
Historia4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
4 out of 5 stars
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 13,983
-
Narración:4.5 out of 5 stars 11,601
-
Historia4.5 out of 5 stars 11,514
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
-
Bold
- How to Go Big, Make Bank, and Better the World
- De: Peter H. Diamandis, Steven Kotler
- Narrado por: Steven Kotler
- Duración: 9 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 3,657
-
Narración:4.5 out of 5 stars 3,108
-
Historia4.5 out of 5 stars 3,089
Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.
-
5 out of 5 stars
-
The Best Book for Exponential Entrepreneurs
- De Sean en 02-17-15
De: Peter H. Diamandis, y otros
-
Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- De: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrado por: Chris Yeh, Reid Hoffman
- Duración: 9 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 1,688
-
Narración:4.5 out of 5 stars 1,366
-
Historia4.5 out of 5 stars 1,364
What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
-
1 out of 5 stars
-
not much here.
- De Francis Shanahan en 09-05-19
De: Reid Hoffman, y otros
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
-
General4.5 out of 5 stars 1,283
-
Narración:4.5 out of 5 stars 1,005
-
Historia4 out of 5 stars 1,000
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
2 out of 5 stars
-
Outdated
- De Rebecca Savage en 01-05-15
-
Exponential Organizations
- New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do About It)
- De: Salim Ismail, Yuri van Geest, Michael S. Malone, y otros
- Narrado por: Kevin Young
- Duración: 11 h y 11 m
- Versión completa
-
General4.5 out of 5 stars 1,526
-
Narración:4.5 out of 5 stars 1,303
-
Historia4.5 out of 5 stars 1,297
In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.
-
3 out of 5 stars
-
Not a revelation
- De A. Yoshida en 01-24-16
De: Salim Ismail, y otros
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 1,202
-
Narración:4.5 out of 5 stars 1,009
-
Historia4.5 out of 5 stars 1,004
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
5 out of 5 stars
-
Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
-
Mobilized: An Insider's Guide to the Business and Future of Connected Technology
- De: SC Moatti
- Narrado por: Natalie Hoyt
- Duración: 3 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 44
-
Narración:4.5 out of 5 stars 38
-
Historia4.5 out of 5 stars 38
Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: They must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done.
-
5 out of 5 stars
-
Great book
- De D. Adewodu en 05-31-16
De: SC Moatti
-
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
- De: Tim Brown
- Narrado por: Tim Roberts
- Duración: 6 h y 48 m
- Versión completa
-
General4 out of 5 stars 716
-
Narración:4 out of 5 stars 592
-
Historia4 out of 5 stars 584
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.
-
4 out of 5 stars
-
Starts strong, then becomes an Ideo advertisement
- De Cameron en 09-10-12
De: Tim Brown
-
Change by Design, Revised and Updated
- How Design Thinking Transforms Organizations and Inspires Innovation
- De: Tim Brown
- Narrado por: Tim Roberts, Tim Brown
- Duración: 7 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 297
-
Narración:4.5 out of 5 stars 250
-
Historia4 out of 5 stars 252
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
-
3 out of 5 stars
-
Not quite what I was hoping for
- De Amazon Customer en 01-16-20
De: Tim Brown
-
Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- De: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 374
-
Narración:4.5 out of 5 stars 320
-
Historia4.5 out of 5 stars 315
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
-
5 out of 5 stars
-
Business to Company???
- De S. Wheelhouse en 12-07-18
De: Nick Mehta, y otros
-
The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- De: David H. DeWolf, Jessica S. Hall
- Narrado por: David H. DeWolf, Jessica S. Hall
- Duración: 3 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 31
-
Narración:4.5 out of 5 stars 25
-
Historia4.5 out of 5 stars 25
The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
-
5 out of 5 stars
-
Experimentation is key. Do it faster.
- De Anonymous User en 02-16-21
De: David H. DeWolf, y otros
-
The Age of Agile
- How Smart Companies Are Transforming the Way Work Gets Done
- De: Stephen Denning
- Narrado por: Tom Parks
- Duración: 10 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 344
-
Narración:4.5 out of 5 stars 305
-
Historia4 out of 5 stars 302
An unstoppable business revolution is under way - and it is Agile. Companies that embrace Agile Management learn to connect everyone and everything...all the time. They can deliver instant, intimate, frictionless value on a large scale.
-
4 out of 5 stars
-
2 Part Book - The part on Agile is truly Awesome!
- De CBM en 03-05-18
De: Stephen Denning
-
Digital to the Core
- Remastering Leadership for Your Industry, Your Enterprise, and Yourself
- De: Mark Raskino, Graham Waller
- Narrado por: Dana Hickox
- Duración: 6 h y 39 m
- Versión completa
-
General4 out of 5 stars 105
-
Narración:4.5 out of 5 stars 93
-
Historia4 out of 5 stars 92
There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must remaster themselves to succeed. Leaders must identify the key macro forces then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they can not only survive but clean up.
-
5 out of 5 stars
-
Good overview
- De Andres en 02-13-23
De: Mark Raskino, y otros
-
Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- De: Raja Rajamannar
- Narrado por: Josh Childs
- Duración: 6 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 85
-
Narración:4.5 out of 5 stars 67
-
Historia4.5 out of 5 stars 68
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
-
1 out of 5 stars
-
Just a bunch of buzz words - no tangible knowledge
- De Amazon Customer en 12-24-21
De: Raja Rajamannar
-
The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- De: Robbie Kellman Baxter
- Narrado por: Tom Pile
- Duración: 8 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 654
-
Narración:4.5 out of 5 stars 567
-
Historia4.5 out of 5 stars 565
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
-
4 out of 5 stars
-
Relevant, but without an "a-ha" moment
- De Nagy Barnabás en 05-13-16
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General4 out of 5 stars 116
-
Narración:4.5 out of 5 stars 101
-
Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
Relacionado con este tema
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General4 out of 5 stars 116
-
Narración:4.5 out of 5 stars 101
-
Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- De: John Rossman
- Narrado por: Christopher Lane
- Duración: 5 h y 13 m
- Versión completa
-
General4 out of 5 stars 191
-
Narración:4.5 out of 5 stars 165
-
Historia4 out of 5 stars 160
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
-
3 out of 5 stars
-
Very insightful, but quite boring
- De Riaan en 02-21-17
De: John Rossman
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 81
-
Narración:4 out of 5 stars 75
-
Historia4 out of 5 stars 74
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
-
General4 out of 5 stars 88
-
Narración:4 out of 5 stars 72
-
Historia4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
-
3 out of 5 stars
-
mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 1,202
-
Narración:4.5 out of 5 stars 1,009
-
Historia4.5 out of 5 stars 1,004
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
5 out of 5 stars
-
Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 177
-
Narración:4.5 out of 5 stars 162
-
Historia4.5 out of 5 stars 161
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General4 out of 5 stars 116
-
Narración:4.5 out of 5 stars 101
-
Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- De: John Rossman
- Narrado por: Christopher Lane
- Duración: 5 h y 13 m
- Versión completa
-
General4 out of 5 stars 191
-
Narración:4.5 out of 5 stars 165
-
Historia4 out of 5 stars 160
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
-
3 out of 5 stars
-
Very insightful, but quite boring
- De Riaan en 02-21-17
De: John Rossman
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 81
-
Narración:4 out of 5 stars 75
-
Historia4 out of 5 stars 74
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
-
General4 out of 5 stars 88
-
Narración:4 out of 5 stars 72
-
Historia4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
-
3 out of 5 stars
-
mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 1,202
-
Narración:4.5 out of 5 stars 1,009
-
Historia4.5 out of 5 stars 1,004
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
5 out of 5 stars
-
Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 177
-
Narración:4.5 out of 5 stars 162
-
Historia4.5 out of 5 stars 161
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- De: Ram Charan
- Narrado por: Mark Bramhall
- Duración: 6 h y 8 m
- Versión completa
-
General4 out of 5 stars 83
-
Narración:4 out of 5 stars 68
-
Historia4 out of 5 stars 69
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
-
4 out of 5 stars
-
Fantastic book - volume lower than usual
- De James Gajewski en 06-14-15
De: Ram Charan
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 91
-
Narración:4.5 out of 5 stars 81
-
Historia4.5 out of 5 stars 79
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- De: Nicholas L. Johnson, Alex Moazed
- Narrado por: Jonathan Yen
- Duración: 10 h y 7 m
- Versión completa
-
General4.5 out of 5 stars 241
-
Narración:4.5 out of 5 stars 192
-
Historia4.5 out of 5 stars 191
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
-
5 out of 5 stars
-
Mostly notes for myself or highlights of the book
- De Gary H. en 11-16-17
De: Nicholas L. Johnson, y otros
-
Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- De: John Rossman
- Narrado por: Jeff Cummings, John Rossman
- Duración: 9 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 224
-
Narración:4.5 out of 5 stars 189
-
Historia4.5 out of 5 stars 189
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
-
5 out of 5 stars
-
A must read if you really want to innovate like Amazon
- De Npino en 05-19-19
De: John Rossman
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 44
-
Narración:4.5 out of 5 stars 40
-
Historia4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
4 out of 5 stars
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General4 out of 5 stars 110
-
Narración:4 out of 5 stars 88
-
Historia4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
2 out of 5 stars
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
-
Human + Machine
- Reimagining Work in the Age of AI
- De: Paul R. Daugherty, H. James Wilson
- Narrado por: Jamie Renell
- Duración: 5 h y 55 m
- Versión completa
-
General4 out of 5 stars 334
-
Narración:4.5 out of 5 stars 285
-
Historia4 out of 5 stars 285
Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?
-
3 out of 5 stars
-
A golf course book
- De C. Surdak en 07-30-18
De: Paul R. Daugherty, y otros
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
-
General4 out of 5 stars 112
-
Narración:4.5 out of 5 stars 95
-
Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
-
The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
-
General4 out of 5 stars 119
-
Narración:4 out of 5 stars 99
-
Historia4 out of 5 stars 98
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
2 out of 5 stars
-
Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
-
The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- De: John Sviokla, Mitch Cohen
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 320
-
Narración:4.5 out of 5 stars 261
-
Historia4.5 out of 5 stars 260
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
-
1 out of 5 stars
-
Waste of time!
- De Anonymous User en 05-30-20
De: John Sviokla, y otros
-
Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
-
General4 out of 5 stars 104
-
Narración:4 out of 5 stars 87
-
Historia4 out of 5 stars 86
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
-
4 out of 5 stars
-
Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
-
Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- De: Louis V. Gerstner Jr.
- Narrado por: Edward Herrmann
- Duración: 8 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 903
-
Narración:4.5 out of 5 stars 567
-
Historia4.5 out of 5 stars 564
In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
-
5 out of 5 stars
-
Moderate Start, Picks up FAST!
- De Art H en 02-08-05