
Design-Driven Growth
Strategy & Case Studies For Product Shapers
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Narrado por:
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Susan Marlow
Acerca de esta escucha
Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.
What is design-driven growth?
Design-driven growth is a repeatable process for teams to smash growth targets through design experimentation at scale. This strategy disrupts that separation. It’s not just about user experience, nor business impact, but how to deftly combine both of these into a winning strategy.
Who is this book for?
Design-Driven Design answers the question, “I’ve launched - now what?” It is relevant to anyone working on digital product performance, no matter their job title. This book is for hands-on product shapers, who care about advancing the business through user experience.
This book is for global practitioners outside of the Silicon Valley bubble, from early-stage startups to mature scale-ups across the private, public, and social sectors.
What is the book about?
This one-sitting listen is broken into the following chapters:
- "Defining Growth"
- "Simplifying Value Propositions"
- "Crafting Growth Funnels and Loops"
- "Building Personalization at Scale"
- "Seeking Expansion at B2B Companies"
Each chapter includes real-world case studies that emphasize low-cost and easy starting points to further your growth journey.
Praise:
"Product professionals must go beyond design thinking to add experiment rigor and metrics to not only product design, but to the entire customer journey. Molly lays out simple and concrete steps how to do so." (Brant Cooper, The New York Times best-selling author of The Lean Entrepreneur)
“Molly's book is concise, actionable, and relatable, with case studies illustrating each point.” (Tela Andrews, CEO, 1Brand)
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Historia
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- De: Nicholas L. Johnson, Alex Moazed
- Narrado por: Jonathan Yen
- Duración: 10 h y 7 m
- Versión completa
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- De Gary H. en 11-16-17
De: Nicholas L. Johnson, y otros
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
Lo que los oyentes dicen sobre Design-Driven Growth
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Morgan Dusatko
- 01-04-20
Where Product and UX in intercect
This is a great little book with a lot of ideas of how to use UX and product management strategies specifically for growth. While not strictly a book about UX, it does speak to where the two disciplines come together, and I think we'll be useful for anyone working on a software team.
I love that it's short and succinct and full of actionable insights. Totally worth the money and time.
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- Rosé
- 12-13-18
Too expensive for the length of the audio
My only complain is that.
I forgot to check the length and was expecting a longer audiobook.
:/
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- Lyssa Verbessem
- 08-07-20
Interesting but nothing new
For people who work in the field, many of the mentioned topics are not new.
The book is about data driven ux and ux driven data. The author sums up nicely the different steps/methods to grow, it is a nice reminder.
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- Chris
- 07-08-19
Great intro on growth design
As someone who's learning growth design, I really liked the way this book provided a broad overview with some solid frameworks / guides for getting started. Probably the most helpful thing that I've seen some other reading materials miss out on is actual examples with narratives and resulting data. It's hard to know if this book is missing anything important, but as a newcomer it did feel like a good starting point.
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- Jon S.
- 05-09-19
Great Audio Book
very informative but just short but provides good information to go back and listen again.
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- SL
- 07-09-19
Easy to follow
Love it! Very easy to consume. it also has diverse range of examples making the concept of growth design easy to understand.
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- Anonymous User
- 06-14-19
Excellent overview of how to design for growth
Molly does a great job simplifying how user experience, personalization, and experimenting with data plays a big part in growth design. I learned quite a bit from this audiobook. Now I'm excited to dive in deeper to other areas of growth.
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- Super Genius
- 08-15-19
A gold mine - going to listen again and again!
This book is a treasure trove of clearly and expertly articulated tips and hacks that are useful not only for UX people but product and marketing people as well. I find the compact length to be a feature, not a bug. In true UX style, it is exactly what the "user" (aka reader / listener) needs laid out in a clear concise manner. I intend to repeatedly listen to cement the concepts in my mind and integrate many of the principles from the case studies into my professional life.
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- tana
- 09-16-19
Empowering the potential for Design & Growth
Molly does a great job breaking down the seemingly complex concepts for Growth for businesses and designers solving Growth problems. Given her experience designing in international markets, she has captured use cases from the lesser-known, yet impactful stories on Growth.
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- ElleBee
- 08-23-20
boring, no substance, not engaging
I learned nothing. not engaging at all. lots of talking, but little is insightful. unorganized and poorly explained thoughts. no use of storytelling (do we really need to explain the value of storytelling still?) no truly useful content. I didnt bookmark or take note of anything.
very rigid tone, meaning very technical and dry way of writing. like it's a report. not a friendly, engaging, story.
LOADED with industry terms, and none are
defined. its unclear who the target audience is for this book. industry jargon makes me think it's for UX practitioners, but the topics make me think its for business leaders? neither are appealed to.
I do not recommend.
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