Black Still Matters in Marketing
Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Black Still Matters in Marketing
Compra ahora por $17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Allyson Johnson
-
De:
-
Pepper Miller
Acerca de esta escucha
Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.
Black Still Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.
©2012 Pepper Miller (P)2018 TantorLos oyentes también disfrutaron...
-
Lead from the Outside
- How to Build Your Future and Make Real Change
- De: Stacey Abrams
- Narrado por: Stacey Abrams
- Duración: 7 h y 15 m
- Versión completa
-
General5 out of 5 stars 2,022
-
Narración:5 out of 5 stars 1,729
-
Historia5 out of 5 stars 1,719
National leader Stacey Abrams has written the guide to harnessing the strengths of being an outsider and succeeding anyway. Leadership is hard. Convincing others - and yourself - that you are capable of taking charge and achieving more requires insight and courage. Lead from the Outside is the handbook for outsiders, written with an eye toward the challenges that hinder women, people of color, the working class, members of the LGBTQ community, and millennials ready to make change.
-
4 out of 5 stars
-
Uplifting
- De Jean en 02-03-19
De: Stacey Abrams
-
Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- De: David R. Morse
- Narrado por: Mike Chamberlain
- Duración: 8 h y 33 m
- Versión completa
-
General4 out of 5 stars 4
-
Narración:4 out of 5 stars 4
-
Historia4.5 out of 5 stars 4
With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.
De: David R. Morse
-
Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Duración: 8 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 14,234
-
Narración:4.5 out of 5 stars 12,401
-
Historia4.5 out of 5 stars 12,330
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
-
3 out of 5 stars
-
85% fluff and 15% value.
- De Michael Bowie en 04-09-18
De: Gary Vaynerchuk
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 596
-
Narración:4.5 out of 5 stars 505
-
Historia4 out of 5 stars 500
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
-
Emotional Branding
- The New Paradigm for Connecting Brands to People
- De: Marc Gobe
- Narrado por: DeMario Clarke
- Duración: 12 h y 42 m
- Versión completa
-
General4 out of 5 stars 83
-
Narración:4 out of 5 stars 76
-
Historia4 out of 5 stars 76
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
-
2 out of 5 stars
-
I want to read this book. But the narrator is poor
- De Peter en 03-13-13
De: Marc Gobe
-
The Person You Mean to Be
- How Good People Fight Bias
- De: Dolly Chugh, Laszlo Bock - foreword
- Narrado por: Soneela Nankani, Dolly Chugh, Laszlo Bock
- Duración: 9 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 414
-
Narración:4.5 out of 5 stars 346
-
Historia4.5 out of 5 stars 342
An inspiring guide from Dolly Chugh, an award-winning social psychologist at the New York University Stern School of Business, on how to confront difficult issues including sexism, racism, inequality, and injustice so that you can make the world (and yourself) better. Many of us believe in equality, diversity, and inclusion. But how do we stand up for those values in our world? The Person You Mean to Be is the smart, "semi-bold" person’s guide to fighting for what you believe in. Dolly reveals the surprising causes of inequality, grounded in the "psychology of good people".
-
4 out of 5 stars
-
Prepare to be surprised…and uncomfortable
- De jaga en 11-07-18
De: Dolly Chugh, y otros
-
Lead from the Outside
- How to Build Your Future and Make Real Change
- De: Stacey Abrams
- Narrado por: Stacey Abrams
- Duración: 7 h y 15 m
- Versión completa
-
General5 out of 5 stars 2,022
-
Narración:5 out of 5 stars 1,729
-
Historia5 out of 5 stars 1,719
National leader Stacey Abrams has written the guide to harnessing the strengths of being an outsider and succeeding anyway. Leadership is hard. Convincing others - and yourself - that you are capable of taking charge and achieving more requires insight and courage. Lead from the Outside is the handbook for outsiders, written with an eye toward the challenges that hinder women, people of color, the working class, members of the LGBTQ community, and millennials ready to make change.
-
4 out of 5 stars
-
Uplifting
- De Jean en 02-03-19
De: Stacey Abrams
-
Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- De: David R. Morse
- Narrado por: Mike Chamberlain
- Duración: 8 h y 33 m
- Versión completa
-
General4 out of 5 stars 4
-
Narración:4 out of 5 stars 4
-
Historia4.5 out of 5 stars 4
With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.
De: David R. Morse
-
Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Duración: 8 h y 2 m
- Versión completa
-
General4.5 out of 5 stars 14,234
-
Narración:4.5 out of 5 stars 12,401
-
Historia4.5 out of 5 stars 12,330
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
-
3 out of 5 stars
-
85% fluff and 15% value.
- De Michael Bowie en 04-09-18
De: Gary Vaynerchuk
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 596
-
Narración:4.5 out of 5 stars 505
-
Historia4 out of 5 stars 500
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
-
Emotional Branding
- The New Paradigm for Connecting Brands to People
- De: Marc Gobe
- Narrado por: DeMario Clarke
- Duración: 12 h y 42 m
- Versión completa
-
General4 out of 5 stars 83
-
Narración:4 out of 5 stars 76
-
Historia4 out of 5 stars 76
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
-
2 out of 5 stars
-
I want to read this book. But the narrator is poor
- De Peter en 03-13-13
De: Marc Gobe
-
The Person You Mean to Be
- How Good People Fight Bias
- De: Dolly Chugh, Laszlo Bock - foreword
- Narrado por: Soneela Nankani, Dolly Chugh, Laszlo Bock
- Duración: 9 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 414
-
Narración:4.5 out of 5 stars 346
-
Historia4.5 out of 5 stars 342
An inspiring guide from Dolly Chugh, an award-winning social psychologist at the New York University Stern School of Business, on how to confront difficult issues including sexism, racism, inequality, and injustice so that you can make the world (and yourself) better. Many of us believe in equality, diversity, and inclusion. But how do we stand up for those values in our world? The Person You Mean to Be is the smart, "semi-bold" person’s guide to fighting for what you believe in. Dolly reveals the surprising causes of inequality, grounded in the "psychology of good people".
-
4 out of 5 stars
-
Prepare to be surprised…and uncomfortable
- De jaga en 11-07-18
De: Dolly Chugh, y otros
-
Authority Marketing
- How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
- De: Adam Witty, Rusty Shelton
- Narrado por: Adam Witty, Rusty Shelton
- Duración: 3 h y 32 m
- Versión completa
-
General5 out of 5 stars 25
-
Narración:5 out of 5 stars 24
-
Historia5 out of 5 stars 24
If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority.
-
5 out of 5 stars
-
This is a must-read before you write your ebook
- De Roger Swanson en 12-03-18
De: Adam Witty, y otros
-
Branding Basics for Small Business, 2nd Edition
- How to Create an Irresistible Brand on Any Budget
- De: Maria Ross
- Narrado por: Maria Ross
- Duración: 4 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 59
-
Narración:5 out of 5 stars 50
-
Historia4.5 out of 5 stars 50
In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.
-
5 out of 5 stars
-
Totally relevant.
- De ABLOCH en 06-06-17
De: Maria Ross
-
The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- De: Tim Wu
- Narrado por: Marc Cashman
- Duración: 15 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 730
-
Narración:4.5 out of 5 stars 630
-
Historia4.5 out of 5 stars 631
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
-
5 out of 5 stars
-
It's Been Sold
- De Mr. Ess en 10-24-16
De: Tim Wu
-
Words That Work
- De: Dr. Frank Luntz
- Narrado por: Dr. Frank Luntz
- Duración: 6 h y 16 m
- Versión resumida
-
General4 out of 5 stars 524
-
Narración:4 out of 5 stars 307
-
Historia4 out of 5 stars 308
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.
-
2 out of 5 stars
-
Repetative vainglorious windbag
- De FiveEggs en 02-14-07
De: Dr. Frank Luntz
-
Brandscaping
- Unleashing the Power of Partnerships
- De: Andrew M. Davis
- Narrado por: Andrew M. Davis
- Duración: 7 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 41
-
Narración:5 out of 5 stars 40
-
Historia4.5 out of 5 stars 40
Brandscaping is a big, infectious idea - a new marketing methodology that begins with one simple observation: A rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.
-
5 out of 5 stars
-
Textbook Worthy
- De TOsinubi en 05-16-15
De: Andrew M. Davis
-
Marketing Rebellion
- The Most Human Company Wins
- De: Mark Schaefer
- Narrado por: Mark Schaefer
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 313
-
Narración:4.5 out of 5 stars 263
-
Historia4.5 out of 5 stars 262
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
5 out of 5 stars
-
To Succeed, Follow the Customer's Lead
- De jwsteiert en 03-25-19
De: Mark Schaefer
-
Don't Settle for Safe
- Embracing the Uncomfortable to Become Unstoppable
- De: Sarah Jakes Roberts
- Narrado por: Sisi Aisha Johnson
- Duración: 5 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 2,132
-
Narración:4.5 out of 5 stars 1,783
-
Historia5 out of 5 stars 1,767
Popular speaker and New York Times best-selling author of Woman Evolve, Sarah Jakes Roberts shows women they are not disqualified by their pain and failures and offers encouragement and strength to believe God’s best is still possible.
-
5 out of 5 stars
-
LOVED IT!! WISH SARAH WOULD HAVE NARRATED. 😀
- De Anonymous User en 06-11-17
-
Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- De: Bridget Brennan
- Narrado por: Vanessa Daniels
- Duración: 7 h y 22 m
- Versión completa
-
General4.5 out of 5 stars 71
-
Narración:4.5 out of 5 stars 62
-
Historia4.5 out of 5 stars 62
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
-
2 out of 5 stars
-
A little dishonest
- De Romelio en 02-21-19
De: Bridget Brennan
-
Reclaiming Our Space
- How Black Feminists Are Changing the World from the Tweets to the Streets
- De: Feminista Jones
- Narrado por: Melanie Taylor
- Duración: 7 h y 10 m
- Versión completa
-
General5 out of 5 stars 56
-
Narración:5 out of 5 stars 54
-
Historia5 out of 5 stars 54
Social worker, activist, and cultural commentator Feminista Jones explores how Black women are changing culture, society, and the landscape of feminism by building digital communities and using social media as powerful platforms. As Jones reveals, some of the best-loved devices of our shared social media language are a result of Black women’s innovations, from well-known, movement-building hashtags (#BlackLivesMatter, #SayHerName, and #BlackGirlMagic) to the now ubiquitous use of threaded tweets as a marketing and storytelling tool.
-
5 out of 5 stars
-
Excellent!!
- De Christina en 03-21-19
De: Feminista Jones
-
For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- De: Marcus Collins
- Narrado por: Cary Hite
- Duración: 9 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 53
-
Narración:4.5 out of 5 stars 50
-
Historia4.5 out of 5 stars 50
In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same
-
1 out of 5 stars
-
I don’t get it
- De R. Bellerose en 10-10-23
De: Marcus Collins
-
New Power
- How Power Works in Our Hyperconnected World--and How to Make It Work for You
- De: Jeremy Heimans, Henry Timms
- Narrado por: Andrew Fallaize
- Duración: 9 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 283
-
Narración:4.5 out of 5 stars 231
-
Historia4.5 out of 5 stars 227
For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel. New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."
-
1 out of 5 stars
-
Very Disappointing
- De MCP en 06-01-18
De: Jeremy Heimans, y otros
-
Streampunks
- YouTube and the Rebels Remaking Media
- De: Robert Kyncl, Maany Peyvan
- Narrado por: Stephen Graybill
- Duración: 8 h y 8 m
- Versión completa
-
General4.5 out of 5 stars 81
-
Narración:4.5 out of 5 stars 73
-
Historia4.5 out of 5 stars 73
In the past 10 years, the Internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next.
-
2 out of 5 stars
-
an 8h infomercial for YouTube
- De Jean Martel en 03-26-19
De: Robert Kyncl, y otros
Relacionado con este tema
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General3.5 out of 5 stars 155
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
We Were Feminists Once
- From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
- De: Andi Zeisler
- Narrado por: Joell A. Jacob
- Duración: 10 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 111
-
Narración:4 out of 5 stars 98
-
Historia4.5 out of 5 stars 98
Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".
-
5 out of 5 stars
-
Fantastic book despite shoddy narration
- De Seth H. Wilson en 05-19-16
De: Andi Zeisler
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 306
-
Narración:4.5 out of 5 stars 243
-
Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 81
-
Narración:4 out of 5 stars 75
-
Historia4 out of 5 stars 74
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
Startup Rising
- The Entrepreneurial Revolution Remaking the Middle East
- De: Christopher M. Schroeder
- Narrado por: Christopher M. Schroeder
- Duración: 7 h y 24 m
- Versión completa
-
General4 out of 5 stars 74
-
Narración:4 out of 5 stars 63
-
Historia4 out of 5 stars 63
Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
-
4 out of 5 stars
-
Inspiring stories
- De Raafat Zaini en 02-13-15
-
What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
-
General4 out of 5 stars 1,101
-
Narración:4 out of 5 stars 413
-
Historia4 out of 5 stars 415
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
-
1 out of 5 stars
-
Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General3.5 out of 5 stars 155
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
We Were Feminists Once
- From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
- De: Andi Zeisler
- Narrado por: Joell A. Jacob
- Duración: 10 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 111
-
Narración:4 out of 5 stars 98
-
Historia4.5 out of 5 stars 98
Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".
-
5 out of 5 stars
-
Fantastic book despite shoddy narration
- De Seth H. Wilson en 05-19-16
De: Andi Zeisler
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 306
-
Narración:4.5 out of 5 stars 243
-
Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 81
-
Narración:4 out of 5 stars 75
-
Historia4 out of 5 stars 74
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
Startup Rising
- The Entrepreneurial Revolution Remaking the Middle East
- De: Christopher M. Schroeder
- Narrado por: Christopher M. Schroeder
- Duración: 7 h y 24 m
- Versión completa
-
General4 out of 5 stars 74
-
Narración:4 out of 5 stars 63
-
Historia4 out of 5 stars 63
Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
-
4 out of 5 stars
-
Inspiring stories
- De Raafat Zaini en 02-13-15
-
What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
-
General4 out of 5 stars 1,101
-
Narración:4 out of 5 stars 413
-
Historia4 out of 5 stars 415
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
-
1 out of 5 stars
-
Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
-
Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- De: Sara Wachter-Boettcher
- Narrado por: Andrea Emmes
- Duración: 5 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 150
-
Narración:4.5 out of 5 stars 137
-
Historia4.5 out of 5 stars 138
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
-
4 out of 5 stars
-
Pretty good but not complete
- De Casey en 10-29-17
-
The Filter Bubble
- What the Internet Is Hiding from You
- De: Eli Pariser
- Narrado por: Kirby Heyborne
- Duración: 7 h y 32 m
- Versión completa
-
General4 out of 5 stars 309
-
Narración:4 out of 5 stars 255
-
Historia4 out of 5 stars 251
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
-
5 out of 5 stars
-
Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
-
Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- De: Ben Arment
- Narrado por: Sean Pratt
- Duración: 7 h y 42 m
- Versión completa
-
General4 out of 5 stars 322
-
Narración:4.5 out of 5 stars 281
-
Historia4 out of 5 stars 277
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
-
5 out of 5 stars
-
Motivational!
- De ajanicad en 03-21-15
De: Ben Arment
-
Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- De: Ken Auletta
- Narrado por: Jonathan Todd Ross
- Duración: 12 h y 3 m
- Versión completa
-
General4 out of 5 stars 123
-
Narración:4.5 out of 5 stars 106
-
Historia4 out of 5 stars 108
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
-
4 out of 5 stars
-
Good; not for beginners
- De DV en 10-05-18
De: Ken Auletta
-
The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
-
General4 out of 5 stars 523
-
Narración:4 out of 5 stars 428
-
Historia4 out of 5 stars 424
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
1 out of 5 stars
-
awful
- De Thomas en 10-15-11
De: Carmine Gallo
-
What's Mine Is Yours
- The Rise of Collaborative Consumption
- De: Roo Rogers, Rachel Botsman
- Narrado por: Kevin Foley
- Duración: 8 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 90
-
Narración:4.5 out of 5 stars 71
-
Historia4.5 out of 5 stars 69
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
-
4 out of 5 stars
-
An Important Topic
- De Roy en 11-06-10
De: Roo Rogers, y otros
-
White Feminism
- From the Suffragettes to Influencers and Who They Leave Behind
- De: Koa Beck
- Narrado por: Koa Beck
- Duración: 11 h y 45 m
- Versión completa
-
General4.5 out of 5 stars 85
-
Narración:4.5 out of 5 stars 73
-
Historia4.5 out of 5 stars 72
Addressing today’s conversation about race, empowerment, and inclusion in America, Koa Beck, writer and former editor-in-chief of Jezebel, boldly examines the history of feminism, from the true mission of the suffragists to the rise of corporate feminism with clear-eyed scrutiny and meticulous detail. She also examines overlooked communities - including Native American, Muslim, transgender, and more - and their ongoing struggles for social change.
-
5 out of 5 stars
-
Visionary!
- De J. F. Beck en 01-06-21
De: Koa Beck
-
Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
-
General4 out of 5 stars 88
-
Narración:4 out of 5 stars 72
-
Historia4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
-
3 out of 5 stars
-
mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
-
Black Faces in High Places
- 10 Strategic Actions for Black Professionals to Reach the Top and Stay There
- De: Randal D. Pinkett, Jeffrey A. Robinson
- Narrado por: Ron Butler
- Duración: 9 h y 55 m
- Versión completa
-
General5 out of 5 stars 38
-
Narración:5 out of 5 stars 32
-
Historia4.5 out of 5 stars 32
Black Faces in High Places is the essential guide for Black professionals who are moving up through their organizations or industries but need a roadmap for how to get to the top and stay there. Based on the authors' considerable experiences in business, in the public eye, and as a minority, the book shows how African-American professionals can (and must) think and act both entrepreneurially and "intrapreneurially".
-
1 out of 5 stars
-
purchased by accident, too much one way
- De mimi en 02-22-22
De: Randal D. Pinkett, y otros
-
Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
-
General4.5 out of 5 stars 2,235
-
Narración:4.5 out of 5 stars 1,887
-
Historia4.5 out of 5 stars 1,883
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
1 out of 5 stars
-
Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
-
Friend of a Friend...
- Understanding the Hidden Networks That Can Transform Your Life and Your Career
- De: David Burkus
- Narrado por: P. J. Ochlan
- Duración: 7 h y 53 m
- Versión completa
-
General4.5 out of 5 stars 132
-
Narración:4.5 out of 5 stars 113
-
Historia4.5 out of 5 stars 113
What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
-
5 out of 5 stars
-
The reality of human networks - How to Navigate, Create & Use them!
- De T.Om en 11-07-18
De: David Burkus
-
Risky Is the New Safe
- De: Randy Gage
- Narrado por: Randy Gage
- Duración: 4 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 129
-
Narración:4.5 out of 5 stars 119
-
Historia4.5 out of 5 stars 118
Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
-
5 out of 5 stars
-
Very Enjoyable
- De Michael en 04-19-13
De: Randy Gage