Multicultural Intelligence (Updated and Revised 2nd Edition)
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
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Multicultural Intelligence (Updated and Revised 2nd Edition)
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Narrado por:
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Mike Chamberlain
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De:
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David R. Morse
Acerca de esta escucha
With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.
Replete with scores of examples of campaigns that have been extremely effective, as well as those that have sparked outrage and boycotts, this audiobook provides eight basic rules that should guide you through the process of marketing as diversity becomes mainstream.
©2018 David R. Morse (P)2018 TantorLos oyentes también disfrutaron...
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Today’s newsrooms are propagating radical ideas that were fringe as recently as a decade ago, including “antiracism,” intersectionality, open borders, and critical race theory. How did this come to be? It all has to do with who our news media is written by—and who it is written for. In Bad News: How Woke Media Is Undermining Democracy, Batya Ungar-Sargon reveals how American journalism underwent a status revolution over the twentieth century—from a blue-collar trade to an elite profession.
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5 out of 5 stars
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Balanced, informative, and insightful
- De J. B. Eibel en 06-06-22
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Disintegration
- The Splintering of Black America
- De: Eugene Robinson
- Narrado por: Alan Bomar Jones
- Duración: 7 h y 27 m
- Versión completa
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General4.5 out of 5 stars 122
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Narración:4.5 out of 5 stars 104
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Historia4.5 out of 5 stars 102
The African American population in the United States has always been seen as a single entity: a "Black America" with unified interests and needs. In his groundbreaking book Disintegration, longtime Washington Post journalist Eugene Robinson argues that, through decades of desegregation, affirmative action, and immigration, the concept of Black America has shattered.
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5 out of 5 stars
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Written for Popular Consumption
- De Catherine S. Read en 06-03-11
De: Eugene Robinson
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
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General3.5 out of 5 stars 155
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Narración:4 out of 5 stars 56
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Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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Makers and Takers
- De: Peter Schweizer
- Narrado por: Johnny Heller
- Duración: 5 h y 18 m
- Versión completa
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General4.5 out of 5 stars 51
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Narración:4.5 out of 5 stars 32
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Historia4.5 out of 5 stars 34
In Makers and Takers, Peter Schweizer broadens his scope to examine the damaging effects of liberal philosophy on ordinary Americans. Drawing on national polls and academic studies, as well as the revealing testimony of liberals themselves, Schweizer shows that liberals are, on the whole, less honest, less generous, lazier, and more materialistic than their conservative counterparts.
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5 out of 5 stars
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Excellent!
- De Eileen J. O'Connor en 03-08-16
De: Peter Schweizer
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White Feminism
- From the Suffragettes to Influencers and Who They Leave Behind
- De: Koa Beck
- Narrado por: Koa Beck
- Duración: 11 h y 45 m
- Versión completa
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General4.5 out of 5 stars 85
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Narración:4.5 out of 5 stars 73
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Historia4.5 out of 5 stars 72
Addressing today’s conversation about race, empowerment, and inclusion in America, Koa Beck, writer and former editor-in-chief of Jezebel, boldly examines the history of feminism, from the true mission of the suffragists to the rise of corporate feminism with clear-eyed scrutiny and meticulous detail. She also examines overlooked communities - including Native American, Muslim, transgender, and more - and their ongoing struggles for social change.
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5 out of 5 stars
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Visionary!
- De J. F. Beck en 01-06-21
De: Koa Beck
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The Bonjour Effect
- The Secret Codes of French Conversation Revealed
- De: Julie Barlow, Jean-Benoit Nadeau
- Narrado por: Teri Schnaubelt
- Duración: 8 h y 37 m
- Versión completa
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General4.5 out of 5 stars 132
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Narración:4 out of 5 stars 112
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Historia4.5 out of 5 stars 111
Jean-Benoît Nadeau and Julie Barlow spent a decade traveling back and forth to Paris as well as living there. Yet one important lesson never seemed to sink in: how to communicate comfortably with the French, even when you speak their language. In The Bonjour Effect, Jean-Benoît and Julie chronicle the lessons they learned after they returned to France to live, for a year, with their twin daughters. They offer up all the lessons they learned and explain the most important aspect of all: the French don't communicate, they converse.
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4 out of 5 stars
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Terrible French pronunciation
- De CA en 01-24-19
De: Julie Barlow, y otros
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Angry White Men
- American Masculinity at the End of an Era
- De: Michael Kimmel
- Narrado por: Aaron Williamson
- Duración: 12 h y 46 m
- Versión completa
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General4.5 out of 5 stars 93
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Narración:4.5 out of 5 stars 79
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Historia4.5 out of 5 stars 79
One of the enduring legacies of the 2012 Presidential campaign was the demise of the white American male voter as a dominant force in the political landscape. On election night, after Obama was announced the winner, a distressed Bill O'Reilly lamented that he didn't live in "a traditional America anymore". He was joined by others who bellowed their grief on the talk radio airwaves, the traditional redoubt of angry white men. Why were they so angry?
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4 out of 5 stars
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Interesting book; Wrong reader
- De Carolina A. Miranda en 05-02-18
De: Michael Kimmel
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Articulate While Black
- Barack Obama, Language, and Race in the U.S
- De: H. Samy Alim, Geneva Smitherman, Michael Eric Dyson - foreword
- Narrado por: Mirron Willis
- Duración: 8 h y 58 m
- Versión completa
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General4.5 out of 5 stars 60
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Narración:4.5 out of 5 stars 54
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Historia4.5 out of 5 stars 53
In Articulate While Black, two renowned scholars of Black Language address language and racial politics in the U.S. through an insightful examination of President Barack Obama's language use--and America's response to it. In this eloquently written and powerfully argued book, H. Samy Alim and Geneva Smitherman provide new insights about President Obama and the relationship between language and race in contemporary society.
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5 out of 5 stars
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best book on language
- De Amazon Customer Bishop Dr Arthur Lewis PhD en 12-07-18
De: H. Samy Alim, y otros
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Feminism and Pop Culture
- Seal Studies
- De: Andi Zeisler
- Narrado por: Angela Reed
- Duración: 6 h y 26 m
- Versión completa
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General4.5 out of 5 stars 44
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Narración:4 out of 5 stars 42
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Historia4.5 out of 5 stars 41
Whether or not we like to admit it, pop culture is a lens through which we alternately view and shape the world around us. When it comes to feminism, pop culture aids us in translating feminist philosophies, issues, and concepts into everyday language, making them relevant and relatable. In Feminism and Pop Culture, author and cofounder of Bitch magazine Andi Zeisler traces the impact of feminism on pop culture (and vice versa) from the 1940s to the present and beyond.
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4 out of 5 stars
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Really needs an update
- De Lori Grossman en 04-05-18
De: Andi Zeisler
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Generation Me
- Why Today's Young Americans Are More Confident, Assertive, Entitled - and More Miserable Than Ever Before
- De: Jean M. Twenge PhD
- Narrado por: Randye Kaye
- Duración: 12 h y 20 m
- Versión completa
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General4 out of 5 stars 62
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Narración:4 out of 5 stars 55
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Historia4 out of 5 stars 55
In this provocative new book, psychologist and social commentator Dr. Jean Twenge documents the self-focus of what she calls "Generation Me" - people born in the 1970s, 1980s, and 1990s. Dr. Twenge explores why her generation is tolerant, confident, open-minded, and ambitious but also cynical, depressed, lonely, and anxious. Dr. Twenge reveals how profoundly different today's young adults are - and makes controversial predictions about what the future holds for them and society as a whole.
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4 out of 5 stars
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I mostly agree
- De David Hill en 05-25-20
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The Age of American Unreason
- De: Susan Jacoby
- Narrado por: Cassandra Campbell
- Duración: 14 h y 56 m
- Versión completa
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General4 out of 5 stars 267
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Narración:4.5 out of 5 stars 152
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Historia4.5 out of 5 stars 154
Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon - one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, Jacoby surveys an antirationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought".
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3 out of 5 stars
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Interesting, but explanation by redescription
- De T. Andrew Poehlman en 07-15-08
De: Susan Jacoby
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The Nineties
- A Book
- De: Chuck Klosterman
- Narrado por: Chuck Klosterman, Dion Graham
- Duración: 12 h y 39 m
- Versión completa
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General4.5 out of 5 stars 1,930
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Narración:4.5 out of 5 stars 1,676
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Historia4.5 out of 5 stars 1,666
It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.
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3 out of 5 stars
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A Very White Middle-class Take On The Nineties
- De Umar Lee en 02-10-22
De: Chuck Klosterman
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Labor of Love
- The Invention of Dating
- De: Moira Weigel
- Narrado por: Kyra Miller
- Duración: 8 h y 48 m
- Versión completa
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General4 out of 5 stars 267
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Narración:4.5 out of 5 stars 245
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Historia4 out of 5 stars 245
Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.
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4 out of 5 stars
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Not Meant To Be Useful, But Quite Fun
- De Gillian en 02-14-17
De: Moira Weigel
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Korea
- The Impossible Country
- De: Daniel Tudor
- Narrado por: James Cameron Stewart
- Duración: 13 h y 44 m
- Versión completa
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General4.5 out of 5 stars 137
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Narración:4.5 out of 5 stars 115
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Historia4.5 out of 5 stars 114
Long overshadowed by Japan and China, South Korea is a small country that happens to be one of the great national success stories of the postwar period. From a failed state with no democratic tradition, ruined and partitioned by war, and sapped by a half-century of colonial rule, South Korea transformed itself in just 50 years into an economic powerhouse and a democracy that serves as a model for other countries. With no natural resources and a tradition of authoritarian rule, Korea managed to accomplish a second Asian miracle.
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5 out of 5 stars
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Amazing book
- De Antoine en 12-14-18
De: Daniel Tudor
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Arrogance
- Rescuing America from the Media Elite
- De: Bernard Goldberg
- Narrado por: Bernard Goldberg
- Duración: 6 h y 11 m
- Versión resumida
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General4 out of 5 stars 150
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Narración:4 out of 5 stars 31
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Historia4 out of 5 stars 31
In his #1 New York Times best seller, Bias, Emmy Award-winning journalist Bernard Goldberg created a national firestorm when he exposed the liberal biases of the so-called mainstream media. Now, in his new blockbuster, Goldberg goes even further. He not only takes on Big Journalism, but offers a twelve-step program to help the media elites overcome their addiction to bias.
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4 out of 5 stars
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wow
- De Douglas en 11-11-03
De: Bernard Goldberg
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Forget "Having It All"
- How America Messed Up Motherhood - and How to Fix It
- De: Amy Westervelt
- Narrado por: Amy Westervelt
- Duración: 8 h y 36 m
- Versión completa
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General4.5 out of 5 stars 49
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Narración:4.5 out of 5 stars 39
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Historia4.5 out of 5 stars 38
In Forget "Having It All", Westervelt traces the roots of our modern expectations of mothers and motherhood back to extremist ideas held by the first Puritans who attempted to colonize America and examines how those ideals shifted - or didn't - through every generation since.
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5 out of 5 stars
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A Thorough and Well-Researched Book on The "Mom Predicament"
- De Merle B en 04-10-19
De: Amy Westervelt
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Coming Apart
- The State of White America, 1960–2010
- De: Charles Murray
- Narrado por: Traber Burns
- Duración: 12 h y 24 m
- Versión completa
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General4.5 out of 5 stars 775
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Narración:4.5 out of 5 stars 632
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Historia4.5 out of 5 stars 627
In Coming Apart, Charles Murray explores the formation of American classes that are different in kind from anything we have ever known, focusing on whites as a way of driving home the fact that the trends he describes do not break along lines of race or ethnicity.
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4 out of 5 stars
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Brilliant & Flawed
- De Douglas C. Bates en 05-15-12
De: Charles Murray