Purple Cow
Transform Your Business by Being Remarkable
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Narrado por:
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Seth Godin
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De:
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Seth Godin
Acerca de esta escucha
Brought to you by Penguin.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new best seller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
©2020 Seth Godin (P)2020 Penguin AudioLos oyentes también disfrutaron...
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- De: Liz Wiseman, Stephen Covey - foreword
- Narrado por: Liz Wiseman, John Meagher
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- Versión completa
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General4.5 out of 5 stars 1,942
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Narración:4.5 out of 5 stars 1,609
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Historia4.5 out of 5 stars 1,598
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