The Choice
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Narrated by:
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Stephen R. Thorne
About this listen
The Theory of Constraints (TOC) has been successfully applied in almost every area of human endeavor, from industry to healthcare to education. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher; some say a genius. He is a thinker who provokes others to do the same. Often characterized as unconventional, and always stimulating a slayer of sacred cows Dr. Goldratt exhorts his readers to examine and reassess their lives and business practices by cultivating a different perspective and a clear new vision. In his latest book, The Choice, Goldratt once again presents his thought provoking approach, this time through a conversation with his daughter Efrat, as he explains to her his fundamental system of beliefs.
©2008 Eliyahu M. Goldratt; revised edition copyright 2010 by Eliyahu M. Goldratt (P)2018 HighBridge, a division of Recorded BooksListeners also enjoyed...
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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The Great Mental Models
- General Thinking Concepts
- By: Shane Parrish
- Narrated by: Shane Parrish
- Length: 3 hrs and 23 mins
- Unabridged
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The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.
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A dissapointing debut
- By Peter on 04-14-19
By: Shane Parrish
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Start with Why
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- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
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I'm Afraid Debbie From Marketing Has Left for the Day
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- By: Morten Münster
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
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Maximum Influence: 2nd Edition
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Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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Good book
- By Federico Alvarez on 11-21-14
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The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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How Did That Happen?
- Holding People Accountable for Results the Positive, Principled Way
- By: Roger Connors, Tom Smith
- Narrated by: Lloyd James
- Length: 9 hrs and 53 mins
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Drawing on case studies, many from client companies, the authors show how to establish clear expectations and manage the unmet expectations that inevitably occur. And they offer a positive, principled way that engages hearts and minds. This book can help people at every level---from senior executives to front-line workers---enjoy greater productivity, profitability, and job satisfaction.
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HELP - How Can I Get The Lost Hours Back ?
- By Mike on 09-23-09
By: Roger Connors, and others
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
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Getting Through to People
- By: Jesse S. Nirenberg
- Narrated by: Jesse S. Nirenberg
- Length: 3 hrs and 10 mins
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In Getting Through to People you will discover powerful, proven ways to break through the mental and emotional barriers that obstruct the flow of ideas from one person to another. Over 300,000 people are already using these principles of effective person-to-person communications to enhance their business and personal success.
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Authenticity: The Head, Heart, and Soul of Selling
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- Narrated by: Ron Willingham
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Emotional factors are powerful contributors to sales success. In this audiobook, you will go beyond the what to the how and why, and learn whole-being selling - selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together. Sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide.
By: Ron Willingham
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Good story. Ok performance
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A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family's retail business, to make a few small changes in the way things are done. A solution that propels the family's regional chain of stores into a very profitable, rapidly growing, international enterprise. If there is a hint of Jonah, from The Goal, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, "if you do not deal directly with the core problem, don't expect significant improvement."
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great read!
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Goldratt's Rules of Flow
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Marc Wilson is not giving up. He is determined to turn around the struggling family company and keep it, despite his father's decision to sell. The problem is that they are late on more and more projects and their customers won't tolerate it anymore. Marc is looking everywhere for a solution, when in one of his MBA classes he comes across a unique approach that views operations in terms of flow.
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Rules of flow…. I love it
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The Goal
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In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
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The Goal - still relevant today
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Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.
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Good story. Ok performance
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great read!
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Rules of flow…. I love it
- By Amazon Customer on 07-17-23
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The Goal
- A Process of Ongoing Improvement - 30th Anniversary Edition
- By: Eliyahu M. Goldratt, Jeff Cox
- Narrated by: uncredited
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Overall
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Performance
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In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
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The Goal - still relevant today
- By Wooden Nichols on 05-03-15
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What listeners say about The Choice
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- minimiri
- 01-04-23
a gem
if you want to learn how to think clearly. definitely take these lessons to heart.
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- Anonymous User
- 07-28-24
The content of the book
Everything was great in my opinion, contemt, language, and norator’s reading. Very good book, clear, and simple
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- Raidar Kivistik
- 11-01-24
A gem that has flown under the radar
This book should be read before any of the other Goldratt books. It's a peek into His brilliant mind, a way of life that will shed so much light on the way to approach problems.
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- Eduardo
- 07-04-23
Another great Goldratt book
Goldratt's philosophy and principles for life are presented in this book. There are two boring chapters with analysis reports, but most content is very interesting and the main ideas are fantastic.
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- Matthew D Connelly
- 11-05-23
Actually learned something new
The number one concept that was entirely novel for me was tautology – I found that absolutely fascinating! This is truly a good book and not long-winded – which I appreciate!
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- Andreas Andersen
- 03-13-23
Simply, good
Business-wise there's not much new in this one of you've already read "isn't it obvious" and either "critical chain" or "it's not luck".
However, since the purpose of the book is life advice I'll still give it the highest score. I appreciate the simplicity arguments and Socratic discussion method.
The notes section at the end ties it up pretty well and summarizes the more important parts and turn them into achievable take-home-messages.
As a PhD in physics myself, my favorite part was the discussions on simplicity and how we tend to look for complicated solutions to complicated problems.
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- Ali&Katja
- 06-05-20
good content in general, but...
as usual, the concepts were really good. in this format however, it was very hard to not get annoyed by all the humble-bragging. despite of that, if you are a fan of this approach, like I am, you should read this book too.
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