Engagement Marketing

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Green Goldfish 2.0 is based on the simple premise that employees are the key drivers of customer experience and that “Happy Employees Create Happy Customers.” The book focuses on 15 different ways to drive employee engagement and reinforce a strong corporate culture. It's the second color in the goldfish series. The first book was Purple Goldfish which focused on customers, whereby Green focuses on employees. The book is based on the findings of the Green Goldfish Project, an effort which crowdsourced over 1,001 examples of signature added value for employees. Key themes emerged from ...

In the ever-evolving world of digital marketing, staying ahead of the curve requires more than just innovative strategies—it demands a commitment to ethics. Ethical Digital Marketing: Strategies for Success in a Transparent World is your ultimate guide to mastering digital marketing while maintaining integrity and building lasting trust with your audience. This comprehensive book delves into the principles of ethical marketing, offering actionable insights and real-world case studies to help you navigate the complex landscape of online marketing. Learn how to leverage the latest tools and...

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

Unlock the secrets of converting engagement into revenue with "Sales Funnels: A Guide to Turning Engagement into Riches." This game-changing book is your ultimate roadmap to mastering the art and science of sales funnels. Tired of watching potential customers slip through your fingers? Discover how to transform casual browsers into loyal brand advocates. From crafting irresistible awareness campaigns to nurturing leads with precision, this comprehensive guide covers every stage of the funnel with expert insight and actionable strategies. Dive into the psychology of persuasion, learning how ...

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.

Discover the secrets to launching your own thriving home-based tutoring business with "The Profitable Home-Based Tutoring Business: A Comprehensive Guide to Success!" This definitive guide takes you on a journey through the lucrative world of tutoring, focusing on the ever-growing and essential field of STEM (Science, Technology, Engineering, and Mathematics). Unlock unparalleled insights into identifying your niche, conducting market research, and understanding the needs of STEM students. By creating a solid business plan and effective STEM curriculum, you'll have a foundation that sets ...

Dive into the all-encompassing guide of the digital business world in "The Online Entrepreneur's Playbook". This eBook dissects the concepts of online entrepreneurship in a comprehensive yet engaging manner. The guide unravels the landscape of online businesses. Delve into what they imply, discern the untapped potential of e-commerce, and stay updated with the current trends revitalizing the digital market arena. It aims to assist in understanding your chosen niche and shaping your unique online business idea. Transform your vision into reality with a systematic approach, focusing on the ...

**Dive into the Art of Brand Mastery with "Brand It Yourself" – The Ultimate Guide to Elevating Your Business!** Step into the world of brand creation and transformation with "Brand It Yourself", an indispensable resource crafted to ignite the magnetic appeal of your business. Whether you're a startup entrepreneur, a small business owner, or at the helm of an evolving company, this guide is your compass to navigating the vibrant landscape of brand identity. Embark on a journey through 30 insightful chapters that unfold the secrets to establishing a resonant brand identity and a robust ...

**Embark on a Journey of Transformation with "Crafting Change"** Unlock the art of transformation and redefine resourcefulness with "Crafting Change," a revolutionary guide that will lead you through the world of upcycling, where discarded items are not seen as waste, but as the seeds of innovation and philanthropy. "Crafting Change" offers a comprehensive exploration into the essence of upcycling, taking you on an insightful journey that begins with the basics – what upcycling is, its history, and its profound environmental impact. There is a rebirth in every page turn, a vision of ...

Unlock the full potential of your Instagram presence with "Instagram Branding: Mastering Visual Storytelling and Engagement for Business Success." Whether you're an entrepreneur, marketer, influencer, or small business owner, this book is your ultimate guide to creating a powerful and engaging brand on Instagram. Dive into the world of visual storytelling, learn the secrets of creating compelling content, and discover how to build a loyal community of followers.

"How to Profit from Instagram" offers a comprehensive roadmap to transforming your Instagram presence into a powerful profit-making tool. This detailed guide dives deep into the strategies and tactics necessary to monetize your Instagram account effectively. From optimizing your profile to attract more followers to mastering the art of affiliate marketing and creating sponsored posts, this book covers it all. Each chapter provides step-by-step instructions on implementing practical techniques to increase engagement, build a loyal community, and significantly boost your income. Learn how to ...

Immerse yourself in the compelling world of "Digital Storytelling Mastery," the essential guide turning the art of narrative into a transformative tool for your brand. In a digital age where every brand vies for attention, the ones with gripping, authentic stories rise above the noise. But the question remains How does one craft a tale that not only captures attention but also embodies the very essence of their brand? Embark on a journey through this meticulously curated collection of wisdom, which unveils the power of storytelling as the heartbeat of effective branding. Begin by exploring ...

Discover the secret sauce to online stardom with "Building an Audience: Mastering the New Paradigm of Audience Engagement." This game-changing guide unveils the cutting-edge strategies that will skyrocket your digital presence and turn casual followers into die-hard fans. Dive into a world where AI meets authenticity, where micro-communities reign supreme, and where your next viral hit is just waiting to be created. From the Remora Strategy that lets you ride the waves of influencer success to the MrBeast Playbook that keeps your audience on the edge of their seats, this book is your ...

Are you passionate about music and have a desire to share it with others? Discover the exciting world of starting your own music lessons business with our comprehensive eBook, "Start Your Music Lessons Business!" This resource is designed for anyone ready to embark on the journey of turning their musical expertise into a rewarding profession. Kick-start your business by learning how to identify your unique music niche and explore various sub-genres, while diving into the art of early childhood music education. Understand the importance of cultivating musicality in toddlers and the first ...