Engagement Marketing
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- By: Martin Kihn, Christopher B. O’Hara
- Narrated by: Sean Pratt
- Length: 9 hrs and 9 mins
- Unabridged
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Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.
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A technical book that reads like a novel
- By Amelia Dailey on 12-30-22
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- Narrated by: Sean Pratt
- Length: 9 hrs and 9 mins
- Release date: 05-11-21
- Language: English
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CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization....
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- By: Donald Miller, Dr. J.J. Peterson
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
- Unabridged
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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STORYBRAND
- By C.C on 12-14-20
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Series: Made Simple Series
- Length: 4 hrs and 19 mins
- Release date: 03-17-20
- Language: English
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....
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AI-Powered Social Media Marketing 2025
- Cutting-Edge Strategies to Boost Engagement and Make Money Online with Facebook, YouTube, Instagram, X, TikTok, SEO, and More
- By: Jason P Anderson
- Narrated by: Tom Brooks
- Length: 6 hrs and 10 mins
- Unabridged
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Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.
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Comprehensive and Forward-Thinking
- By Jessica on 11-04-24
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AI-Powered Social Media Marketing 2025
- Cutting-Edge Strategies to Boost Engagement and Make Money Online with Facebook, YouTube, Instagram, X, TikTok, SEO, and More
- Narrated by: Tom Brooks
- Length: 6 hrs and 10 mins
- Release date: 10-30-24
- Language: English
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Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game.
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Sales Engagement
- How the World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
- By: Manny Medina, Max Altschuler, Mark Kosoglow
- Narrated by: Walter Dixon
- Length: 5 hrs and 29 mins
- Unabridged
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Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.
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Love this book
- By Hayk on 03-14-21
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Sales Engagement
- How the World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
- Narrated by: Walter Dixon
- Length: 5 hrs and 29 mins
- Release date: 05-28-19
- Language: English
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Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies....
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Marketing 6.0
- The Future Is Immersive
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release date: 12-19-23
- Language: English
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Green Goldfish 2
- 15 Keys to Driving Employee Engagement
- By: Stan Phelps, Lauren McGhee
- Narrated by: Virtual Voice
- Length: 5 hrs and 12 mins
- Unabridged
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Green Goldfish 2.0 is based on the simple premise that employees are the key drivers of customer experience and that “Happy Employees Create Happy Customers.” The book focuses on 15 different ways to drive employee engagement and reinforce a strong corporate culture. It's the second color in the goldfish series. The first book was Purple Goldfish which focused on customers, whereby Green focuses on employees. The book is based on the findings of the Green Goldfish Project, an effort which crowdsourced over 1,001 examples of signature added value for employees. Key themes emerged from ...
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Green Goldfish 2
- 15 Keys to Driving Employee Engagement
- Narrated by: Virtual Voice
- Length: 5 hrs and 12 mins
- Release date: 08-29-24
- Language: English
- Green Goldfish 2.0 is based on the simple premise that employees are the key drivers of customer experience and that “Happy Employees Create ...
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- By: Bharat Rao
- Narrated by: Virtual Voice
- Length: 6 hrs and 53 mins
- Unabridged
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An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- Narrated by: Virtual Voice
- Length: 6 hrs and 53 mins
- Release date: 02-22-24
- Language: English
- An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to...
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Dark Psychology in Digital Marketing: Ethical Influence and Consumer Engagement
- By: Crystal Hutchinson
- Narrated by: Virtual Voice
- Length: 4 hrs and 2 mins
- Unabridged
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In the ever-evolving world of digital marketing, staying ahead of the curve requires more than just innovative strategies—it demands a commitment to ethics. Ethical Digital Marketing: Strategies for Success in a Transparent World is your ultimate guide to mastering digital marketing while maintaining integrity and building lasting trust with your audience. This comprehensive book delves into the principles of ethical marketing, offering actionable insights and real-world case studies to help you navigate the complex landscape of online marketing. Learn how to leverage the latest tools and...
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Dark Psychology in Digital Marketing: Ethical Influence and Consumer Engagement
- Narrated by: Virtual Voice
- Length: 4 hrs and 2 mins
- Release date: 08-12-24
- Language: English
- In the ever-evolving world of digital marketing, staying ahead of the curve requires more than just innovative strategies—it demands a commitment...
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Instagram for Business for Dummies (2nd Edition)
- By: Jenn Herman, Corey Walker, Eric Butow
- Narrated by: Chelsea Stephens
- Length: 8 hrs and 40 mins
- Unabridged
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.
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it is not recommended without visual aid PDF
- By Aracely Perez Beato on 03-22-22
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Instagram for Business for Dummies (2nd Edition)
- Narrated by: Chelsea Stephens
- Length: 8 hrs and 40 mins
- Release date: 03-16-21
- Language: English
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business....
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Measure What Matters
- Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
- By: Katie Delahaye Paine
- Narrated by: Vanessa Hart
- Length: 7 hrs and 27 mins
- Unabridged
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In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.
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Measure What Matters
- Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
- Narrated by: Vanessa Hart
- Length: 7 hrs and 27 mins
- Release date: 07-09-20
- Language: English
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In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results....
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- By: Nick Mehta, Kellie Capote
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Unabridged
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Release date: 07-09-24
- Language: English
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management.
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AI for Marketing & Sales Mastery
- Unlock AI-Powered Strategies for Content Creation, Personalization, and Customer Engagement
- By: Mike Robinson
- Narrated by: Jason Prock
- Length: 1 hr and 55 mins
- Unabridged
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AI for Marketing & Sales Mastery is the ultimate guide for professionals looking to leverage the power of AI to transform their marketing and sales strategies. This comprehensive book takes you step by step through the exciting and evolving world of AI-powered marketing, offering practical insights on how to stay ahead in a competitive landscape.
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AI for Marketing & Sales Mastery
- Unlock AI-Powered Strategies for Content Creation, Personalization, and Customer Engagement
- Narrated by: Jason Prock
- Length: 1 hr and 55 mins
- Release date: 10-29-24
- Language: English
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AI for Marketing & Sales Mastery is the ultimate guide for professionals looking to leverage the power of AI to transform their marketing and sales strategies.
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- By: Claire Diaz-Ortiz, Donald Miller - foreword
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Unabridged
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
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Articulation should be considered when choosing a narrator
- By Nathan J. Solla on 10-02-20
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Release date: 10-22-19
- Language: English
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels....
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- By Amazon Customer on 06-21-19
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Release date: 02-19-19
- Language: English
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing....
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Everyone Wants to Work Here
- Attract the Best Talent, Energize Your Team, and Be the Leader in Your Market (Empowered Productivity Series, Book 3)
- By: Maura Nevel Thomas
- Narrated by: Maura Nevel Thomas
- Length: 4 hrs and 9 mins
- Unabridged
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To achieve efficiency, productivity, and significant results, you need to make the best use of the resources available to you. Productivity expert Maura Thomas helps you nurture the crucial resource that is your work culture and build productive habits for yourself and your team, without letting work take over your life. Everyone Wants to Work Here empowers you to define what productivity means for your team and to create conditions that support your own productivity. Starting with yourself, Thomas's holistic advice will help you develop productive strategies for your whole team.
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Extremely timely and relevant
- By Kathy Anthony on 05-16-23
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Everyone Wants to Work Here
- Attract the Best Talent, Energize Your Team, and Be the Leader in Your Market (Empowered Productivity Series, Book 3)
- Narrated by: Maura Nevel Thomas
- Series: Empowered Productivity, Book 3
- Length: 4 hrs and 9 mins
- Release date: 05-09-23
- Language: English
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Building a productive work culture doesn't have to invite burnout and stress—Everyone Wants to Work Here empowers you and your team to build effective habits for accomplishing your goals. Exhaustion not required....
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Igniting Customer Connections
- Fire Up Your Company's Growth by Multiplying Customer Experience and Engagement
- By: Andrew Frawley
- Narrated by: Corey Gagne
- Length: 5 hrs and 6 mins
- Unabridged
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Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the audiobook provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2.
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Igniting Customer Connections
- Fire Up Your Company's Growth by Multiplying Customer Experience and Engagement
- Narrated by: Corey Gagne
- Length: 5 hrs and 6 mins
- Release date: 07-29-20
- Language: English
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A new data-driven approach to building customer relationships that fuel sustainable business growth....
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Sales Funnels
- A Guide to Turning Engagement into Riches
- By: Fiona Tonnoir
- Narrated by: Virtual Voice
- Length: 4 hrs and 22 mins
- Unabridged
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Unlock the secrets of converting engagement into revenue with "Sales Funnels: A Guide to Turning Engagement into Riches." This game-changing book is your ultimate roadmap to mastering the art and science of sales funnels. Tired of watching potential customers slip through your fingers? Discover how to transform casual browsers into loyal brand advocates. From crafting irresistible awareness campaigns to nurturing leads with precision, this comprehensive guide covers every stage of the funnel with expert insight and actionable strategies. Dive into the psychology of persuasion, learning how ...
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Sales Funnels
- A Guide to Turning Engagement into Riches
- Narrated by: Virtual Voice
- Length: 4 hrs and 22 mins
- Release date: 09-26-24
- Language: English
- Unlock the secrets of converting engagement into revenue with "Sales Funnels: A Guide to Turning Engagement into Riches." This game-changing book ...
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The Online Entrepreneur's Playbook
- Unlock Your Potential, Build Your Brand, and Maximize Profits in the Digital Marketplace
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 4 hrs and 29 mins
- Unabridged
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Dive into the all-encompassing guide of the digital business world in "The Online Entrepreneur's Playbook". This eBook dissects the concepts of online entrepreneurship in a comprehensive yet engaging manner. The guide unravels the landscape of online businesses. Delve into what they imply, discern the untapped potential of e-commerce, and stay updated with the current trends revitalizing the digital market arena. It aims to assist in understanding your chosen niche and shaping your unique online business idea. Transform your vision into reality with a systematic approach, focusing on the ...
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The Online Entrepreneur's Playbook
- Unlock Your Potential, Build Your Brand, and Maximize Profits in the Digital Marketplace
- Narrated by: Virtual Voice
- Length: 4 hrs and 29 mins
- Release date: 04-21-24
- Language: English
- Dive into the all-encompassing guide of the digital business world in "The Online Entrepreneur's Playbook". This eBook dissects the concepts of ...
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 10 hrs and 30 mins
- Unabridged
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Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- Narrated by: David Meerman Scott
- Length: 10 hrs and 30 mins
- Release date: 07-27-20
- Language: English
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The New Rules of Sales and Service shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction.....
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Red Goldfish Nonprofit Edition
- How the Best Nonprofits Leverage Their Purpose to Increase Engagement and Impact
- By: Stan Phelps, Keith Green
- Narrated by: Virtual Voice
- Length: 2 hrs and 53 mins
- Unabridged
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The competition is fierce in the nonprofit world, even when competing in different spaces. This book will explore the signature ways nonprofits reinforce their purpose and stand out in a crowded marketplace, whether it is an extra level of recognition for key donors, a special incentive designed to keep their best employees, or something simple like a luncheon to recognize volunteers or highest fundraisers. If you work at a nonprofit, we hope this book will help you deliver “a little extra” to your stakeholders.
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Red Goldfish Nonprofit Edition
- How the Best Nonprofits Leverage Their Purpose to Increase Engagement and Impact
- Narrated by: Virtual Voice
- Length: 2 hrs and 53 mins
- Release date: 02-26-24
- Language: English
- The competition is fierce in the nonprofit world, even when competing in different spaces. This book will explore the signature ways nonprofits ...
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