How is content marketing changing in 2024??

What is up with the Meta custom AI characters?

How do you make effective zero-click content?

Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing people-first strategies, how powerfulediting is in content marketing, and the value of connecting your content strategy setting clear business goals and KPIs to measure success.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:09) Semrush’s content marketing statistics

(05:39) Thoughts on SEMrush's research-based content

(08:35) Meta's new AI studio for creating avatars

(13:03) Meet our guest, Amanda Natividad from SparkToro

(15:27) How to make content today not suck

(21:24) Biggest mistake content marketers make in 2024

(29:42) Common misconceptions from executives about content-led growth

(34:19) Creating content for people vs. algorithms

To hear Amanda’s tips on content creation, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

Connect with Amanda: https://www.linkedin.com/in/amandanat

Our sources from today’s headlines:
https://www.semrush.com/blog/content-marketing-statistics/
https://www.theverge.com/24209196/instagram-ai-characters-meta-ai-studio-release

Produced in partnership with: https://shareyourgenius.com/