How does OpenAI's massive fundraising and $150 billion valuation reflect the growing role of AI in marketing?
Is AI truly benefiting both B2B companies and their customers, as Scott Brinker's recent research suggests?
What is the best framework for using data-driven marketing to align with your C-Suite this budget season?

Those are the 3 big topics we're covering on this episode of GTM News Desk. We’re joined by Ali Jawin, SVP of Marketing at Outreach, to share her insights on the importance of having solid data for AI integration, why you should start small with marketing tests before scaling up, and her strategies for ensuring marketing initiatives are data-driven and aligned with C-suite expectations.

Jump into the action:
(00:00) Welcome to GTM News Desk

(00:45) OpenAI aims for $150 Billion Valuation

(05:38) Scott Brinker’s article on the impact of AI on the B2B Market

(09:35) Meet Ali Jawin, SVP of Marketing at Outreach

(10:42) Tips for great marketing strategies using data

(16:37) Biggest mistakes made by marketers today

(22:27) Most common misconception from executives about data-driven marketing

(28:50) People-first data-driven marketing

To hear Ali Jawin’s insights on the proven frameworks for data-driven marketing, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Ali: https://www.linkedin.com/in/alijawin/

Our sources from today’s headlines:
https://techcrunch.com/2024/09/11/openai-reportedly-in-talks-to-raise-at-150b-valuation/
https://chiefmartec.com/2024/09/will-ai-in-martech-make-buyer-experiences-better-or-worse-it-depends

Produced in partnership with: https://shareyourgenius.com/

Is AI actually helping folks be more productive at work?
What can B2B learn from then NBA's new media agreement?
What does an actual modern (and successful) marketing leader look like these days?

Those are the 3 big topics we’re covering on GTM News Desk. And we’re joined by Katie Foote, CMO of CaptivateIQ and a former executive at Drift and Salesforce, to share her insights on the nuanced role of marketing leadership, the evolving landscape of marketing's impact on the bottom line, and her people-first approach to leading effective teams. Katie discusses her "three-piece framework" of People, Pipeline, and Process, highlighting the importance of maintaining a balance between creativity and data, and the value of over-communicating with executive leadership to navigate market uncertainties.

Jump into the action:
(00:00) Welcome to GTM News Desk

(00:37) AI taking over jobs

(05:24) NBA's 2024 media agreement and the evolving media landscape

(10:43) Meet Katie Foote, CMO of CaptivateIQ

(12:37) Tips for great marketing leadership

(15:26) Biggest mistake made by marketing leaders

(22:12) Common misconceptions of CEOs about marketing leaders

(27:30) People-first marketing leadership

To hear Katie Foote’s insights on marketing leadership, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Katie: https://www.linkedin.com/in/katie-j-foote-72195325

Our sources from today’s headlines:
https://www.upwork.com/research/ai-enhanced-work-models

https://www.nba.com/news/nba-media-agreements-2024

Produced in partnership with: https://shareyourgenius.com/

What can we learn from Nike’s last marketing pivot that failed?
Is Hubspot’s AI SEO tool actually helpful?
How do you define your ICP to be both people-first and fueled by data?

These are the 3 big topics we’re tackling on this episode of GTM News Desk. We’re joined by SalesIntel’s CEO, Manoj Ramnani, who breaks down the importance of defining your ICP and why a data-driven approach is non-negotiable. He explores the connection between strong company culture and effective go-to-market strategies and shares insights on the evolving role of CEOs in ensuring their teams are aligned and focused.

Jump into the action:
(00:00) Welcome to GTM News Desk

(00:43) Nike's marketing strategy mistake

(08:01) HubSpot AI search grader

(15:56) Meet Manoj Ramnani, CEO of SalesIntel

(17:13) Manoj’s ideal customer profile (ICP)

(23:04) The biggest mistake made by CEOs in 2024

(30:09) Biggest misconceptions in creating an ICP

(31:15) People-first ICP strategy

To hear Manoj Ramnani’s insights on refining your ICP and optimizing your sales funnel, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Manoj: https://www.linkedin.com/in/manojramnani/

Our sources from today’s headlines:
https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/

https://www.hubspot.com/ai-search-grader

Produced in partnership with: https://shareyourgenius.com/