Are you wondering why more people aren’t tuning into your podcast? The truth is, it often comes down to the content you’re producing and how well it resonates with your audience. In this episode, Dave Jackson dives into the factors that influence podcast discoverability and listener engagement, emphasizing the importance of consistency and targeted content. He shares insights on how to inspire your audience to share your show with others, pointing out that even a small number of listeners can be significant if they are genuinely interested in what you have to offer. Tune in to uncover practical tips that can help elevate your podcast and attract more listeners.

Takeaways:

• Podcasts are primarily discovered through word of mouth, so focus on content that inspires sharing.
• To attract more listeners, ensure your podcast has a consistent genre and content style.
• It’s crucial to have a dedicated website for your podcast to enhance visibility and branding.
• Engage your audience by asking them to share your podcast with their friends.
• Your podcast episode titles should be enticing and informative to encourage clicks.
• Gather honest feedback from your target audience to improve your podcast's content and appeal.

Mentioned in this episode:

Podcast Hot Seat: We Make Good Podcasts Great

You are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).

Podcas Hot Seat

If you're contemplating starting a podcast, one crucial factor to consider is your passion for the topic. When a listener recently asked me about launching a history podcast, I emphasized that success isn't about the number of listeners but about having content you genuinely love and a drive to share it.

I shared the inspiring story of Zita Christian, who started a podcast about her experiences with dementia—not because she was chasing popularity but because she wanted to help others. Her purpose was so clear that it outweighed any concerns about how many people might tune in.

In my experience, understanding your "why" and knowing your audience are essential steps to avoid burnout and keep your podcast journey fulfilling. If you care deeply about your subject and are genuinely committed to serving your listeners, you'll find the motivation you need to push through those initial challenges.

• Having a strong passion for your podcast topic is essential for long-term success.
• Understanding your audience is crucial; know who you're creating content for.
• Your why behind starting the podcast will help you overcome challenges and burnout.
• Successful podcasters talk about subjects they love, regardless of listener numbers.
• Content and delivery are the two main pillars of a good podcast.
• Don’t start a podcast just because it seems cool; ensure you have the drive.

Links referenced in this episode:

• podcastconsultant.com
• School of Podcasting (use the coupon code listener)
• My Spouse Has Dementia

Mentioned in this episode:

Podcast Hot Seat: We Make Good Podcasts Great

You are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).

Podcas Hot Seat

The podcasting landscape is often clouded by persistent myths that can derail the efforts of even the most dedicated creators. In this enlightening session, Dave Jackson confronts the widely held belief that consistency in episode release is the primary driver of success. While he acknowledges the importance of being reliable in scheduling, he vehemently asserts that the heart of a successful podcast lies in its content. Jackson's philosophy is clear: a compelling episode that resonates with listeners is infinitely more valuable than a mediocre one released on time.

"Just be consistent" is not accurate, and will waste your time.

Drawing from his extensive experience, Jackson shares insights on cultivating an audience rather than merely accumulating episodes. He emphasizes that many podcasters mistakenly believe that their consistency will impress potential sponsors, but the reality is that advertisers prioritize understanding the audience's size and engagement levels. Jackson encourages listeners to shift their focus from worrying about the number of episodes produced to genuinely understanding and catering to their audience's wants and needs.

Through anecdotes and practical advice, Jackson illustrates the importance of audience interaction, such as conducting surveys to gather feedback and adjust content accordingly. He urges podcasters to embrace the challenge of creating high-quality, meaningful content, viewing every setback as a learning opportunity rather than a failure. Ultimately, this episode serves as a powerful reminder that success in podcasting is not just about persistence but about crafting content that engages and resonates with listeners.

• Consistency in podcasting is important, but content quality is even more crucial for success.
• Your podcast is merely a tool to build an audience, which is essential for monetization.
• Focus on understanding your audience's needs and preferences to create valuable content.
• Many aspiring podcasters misplace their efforts on equipment rather than improving their content.
• Don't be afraid to ask your audience what they want to hear; feedback is vital.
• Persistence in producing episodes is admirable, but engagement metrics are what truly matter.

Mentioned in this episode:

Podcast Hot Seat: We Make Good Podcasts Great

You are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).

Podcas Hot Seat

Navigating the complexities of podcasting can be challenging, especially when faced with self-doubt and external criticism. In a recent discussion, the importance of authenticity in voice and presentation was emphasized, particularly in response to a query from Lisa McLean regarding complaints about her voice as a female Australian podcaster. The host, Dave Jackson, passionately argues against the idea of cloning one’s voice, suggesting that embracing one’s unique identity is far more valuable. He highlights that attempting to mimic someone else or change one’s natural voice can lead to a lack of authenticity, which ultimately hinders the podcasting journey. Instead, he champions the idea that podcasters should focus on being themselves, as this will resonate more with their true audience.

Dave elaborates on the notion of target audiences, explaining that not everyone will appreciate every voice or style. He uses relatable examples, like food preferences, to illustrate that personal taste varies widely. Just as some people love Brussels sprouts while others detest them, the same applies to podcasting. It's crucial for podcasters to appreciate that while some listeners may critique their voice, there are plenty more who will appreciate their authenticity and message. This perspective encourages podcasters to cultivate confidence, channel their energy into creating content that reflects who they are, and ultimately ignore naysayers. The episode concludes with an invitation for listeners to seek guidance in their podcasting endeavors, reinforcing the idea that support is available for those willing to embrace their true selves.

• Trying to be someone you're not makes podcasting harder than it already is.
• Your voice is fine, so focus on your strengths instead of worrying about complaints.
• Not everyone will like your podcast, and that's completely okay and normal.
• Embrace your uniqueness and be yourself; there's no one else like you.
• If someone dislikes your voice, remember they are not your target audience.
• Focusing on the people who love your content will boost your confidence and creativity.

• schoolofpodcasting.com

Why would you put a limit on how much someone in your audience would give to you as a way of saying "Thanks" for doing your show? When someone creates a product, they need to ask, "Who is this for, and what problem does this product solve." Today I share my confusion over a tool that is supposed to make it easy to donate to you (it's not hard), and they take 10%

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Lenny.fm

I saw this question from Stanley Adoyi in a Facebook group and thought I'd use it today. If you have a question you can leave it at www.podcastconsultant.com/voicemail

Seasons makes sense in two situations:

1. You have a team of 19 flying around the world to do interviews and they are tried.

2. You are having so much mental stress that your health and family are affected (and maybe should have thought a little more about your podcast schedule before launch).

If you're not in the above two situations, what you are doing is taking your slot in someone's routine and hoping the show they put in YOUR SLOT isn't better than yours. Cause when you come back, if your show isn't better, you're not getting that slot in their routine back.

It's not like they get in the car to go to work and say, "Oh Stanley doesn't have a show today. I'll guess I'll drive to work in silence."

When I travel, I plan ahead, record two episodes instead of one, and time release. For me (again, not having those two situations above) I've never missed a Monday in 19 years.

In that situation, I would not recommend releasing them all at once. When you do, sure your audience can binge, but they can't talk about it with anyone because of spoilers.

Google likes it when you release quality content on are regular basis. So this is another reason not to release your podcast season all at once.

If you're audience is all listening to the latest episode, they can talk about it with each other and ask the most important question, "I wonder what is going to happen next."

So many people put themselves on track to burnout because they didn't plan their podcast accordingly. I can help you with that, and make sure your show stays consistent in schedule but also in content. I'd love to see what we can do together.

Sign up today at www.schoolofpodcasting.com/consultant.

Today we're diving into a topic that might not seem connected to podcasting at first glance—McDonald's. When you think of McDonald's, you might picture those golden arches and maybe even crave an Egg McMuffin or those unforgettable fries.

But what does McDonald’s have to do with your podcast?

Well, today I will break it down for you and show you why McDonald’s consistent success holds valuable lessons for podcasters. So, stick around as we uncover how you can become the McDonald’s of your podcasting niche.

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

See schoolofpodcasting.com/consultant

Last week talked about gear. This week we are talking about being a good guests and finding a good guest.