Should You Outsource Your Social Media Marketing? Pros, Cons & Expert Tips!

Are you feeling overwhelmed by managing your social media? Do you wonder if outsourcing your social media marketing is the right move for your business? 🤔 You're not alone! Many entrepreneurs struggle with whether to hire a social media manager or keep it in-house. In this episode, we break down everything you need to know about outsourcing your social media marketing—so you can make the best decision for your business.

🚀 What You'll Learn in This Episode:
✅ The Benefits of Outsourcing Social Media Marketing – Save time, leverage expertise, and maintain consistency without doing it all yourself.
✅ The Challenges of Outsourcing – The potential loss of your brand voice, the cost factor, and the myth of "set it and forget it."
✅ When It’s Time to Outsource – If you’ve outgrown DIY marketing, have a strong brand voice, and are financially ready, outsourcing can be a game-changer.
✅ When NOT to Outsource – If you're still defining your brand, have a tight budget, or expect outsourcing to magically fix everything, it might not be the right time.
✅ How to Outsource Social Media Effectively – Start small, hire the right person, set clear expectations, and stay involved to keep your messaging authentic.

📌 Why This Matters:
Your social media presence is one of your most powerful marketing tools, and outsourcing it isn’t a one-size-fits-all decision. Whether you're a small business owner, entrepreneur, or personal brand, knowing when and how to outsource can save you time, energy, and money—while still keeping your unique voice intact.

If you’ve been struggling with social media marketing decisions, this episode is for you! 🎯

💬 Let’s chat! Are you thinking about outsourcing your social media? Drop a comment below and tell me what’s holding you back!

🔔 Don’t forget to subscribe for more expert marketing advice! If you found this video helpful, give it a thumbs up and share it with a fellow entrepreneur.

#SocialMediaMarketing #Outsourcing #SocialMediaManager #MarketingStrategy #SmallBusinessMarketing #BrandBuilding #EntrepreneurLife #ContentMarketing #MarketingTips #BusinessGrowth

Ditch Yearly Goals and Embrace the 12-Week Year | Your Marketing Mentor Podcast Ep. 8

Do you ever feel like yearly goal-setting is a recipe for procrastination? You’re not alone. The traditional approach of setting long-term goals often leaves us feeling overwhelmed, distracted, and stuck in a cycle of "I’ll get to it later." That’s why the 12-week year method is such a game-changer for entrepreneurs like you and me!

In this episode of Your Marketing Mentor, I’m diving into the proven 12-week year system—a productivity framework that helps you plan smarter, stay focused, and achieve BIG results in a fraction of the time.

Here’s what you’ll learn in Episode 8:
🔹 Why yearly goals often fail and lead to burnout
🔹 How to set clear, actionable quarterly goals that align with your vision
🔹 The 3 essential types of time blocks you need to reclaim your schedule
🔹 A simple, repeatable process to track progress and stay accountable
🔹 Why balancing consistency with creativity is the key to sustainable growth

I’ll also share practical tips from my own experience as a multi-passionate entrepreneur with a million ideas (sound familiar?). If you’re ready to ditch the overwhelm and create a plan that actually works, this episode is for YOU!

✨ What is the 12-week year?
Based on the best-selling book by Brian Moran, the 12-week year method transforms how you approach planning and execution. Instead of overwhelming yourself with an entire year’s worth of goals, you focus on quarterly sprints, allowing for a sense of urgency, clarity, and momentum.

✨ Why does it work?
By breaking goals into smaller, time-bound chunks, you can track your progress weekly and pivot quickly if needed. It’s all about prioritizing what matters most and staying consistent without feeling overburdened.

🚀 Ready to take control of your business and life?
Watch this episode to discover how this method can help you achieve explosive growth while staying aligned with your values and big-picture vision.

👉 Don’t forget to like, comment, and subscribe if you find this content valuable! I’d love to hear your biggest takeaway or any questions you have about implementing this process.

💡 Have you tried the 12-week year or something similar? Share your experience in the comments—I’d love to chat!

Let’s make this your most productive quarter yet! 💪

#goalsettingtips #12WeekYear #MarketingMentor #EntrepreneurLife #ProductivityHacks #BusinessGrowth

With so many platforms available, figuring out where to focus your energy can feel overwhelming. Are you stuck wondering if Instagram, LinkedIn, or TikTok is the best fit for your brand? You're not alone—it’s a common struggle for entrepreneurs!

The truth is, not knowing where to show up means wasting time, effort, and even money on platforms that don’t connect with your audience. Worse, it might leave you feeling invisible or disconnected from the people you want to serve.

In this episode of Your Marketing Mentor, I share audience insights and platform strategies to help you pick the perfect social media channel. You’ll walk away knowing exactly where to invest your time for maximum impact—without the overwhelm.

👉 Stop spinning your wheels and take control of your social media strategy! Watch now to learn how to show up authentically, attract your ideal clients, and grow your business.

#SocialMediaStrategy #MarketingTips #SmallBusinessGrowth #EntrepreneurMindset #PersonalBranding #AuthenticMarketing

Do you feel stuck trying to create a social media profile that actually sells without sounding like one of those spammy marketers? You’re not alone, and I totally get it! Many of my clients worry about coming across as ‘too salesy’ or annoying their audience. But here’s the good news: you don’t have to choose between being authentic and marketing effectively. 🎉 In this episode of Your Marketing Mentor, I’m sharing 3 proven strategies to help you build a personal brand that connects with your audience and drives sales—without feeling pushy or awkward.

We’ll dive into:
1️⃣ Mindset shifts to embrace the blend of personal and professional on social media.
2️⃣ The secret to crafting posts that feel genuine but still promote your business.
3️⃣ How to showcase your authentic self while making a real impact online.

If you’re an entrepreneur, coach, photographer, lawyer, or anyone building a business, these tips are designed just for you. Learn how to strike that perfect balance between sharing your story, engaging your audience, and growing your business. Say goodbye to the days of feeling dorky, spammy, or overwhelmed!

🎥 Ready to take control of your marketing and show up authentically? Watch now for actionable advice you can implement today!

🚀 Keywords: #PersonalBranding #AuthenticMarketing #SocialMediaStrategy #EntrepreneurshipTips #GrowYourBusiness

👉 Don’t forget to like, comment, and subscribe for more insights into creating a personal brand that feels good and gets results. Let’s build a business that makes money AND makes a difference!

Are you ready for Black Friday but unsure how to make the most of it as a small business? You're not alone! In this episode of Your Marketing Mentor, I break down everything you need to create a successful Black Friday strategy. We’ll cover why a Black Friday deal can be valuable, how to design offers that your audience can't resist, and effective ways to market those offers. With $9.8 billion in online Black Friday sales last year, there’s a huge opportunity for every business—even small ones!

Plus, I’ll guide you on setting the right price points, designing exclusive or bundled offers, and promoting your deal across multiple channels to maximize visibility. Remember, marketing isn’t just about throwing out offers; it’s about connecting with your audience where they are, especially during high-traffic shopping seasons.

Tune in to learn how to make your Black Friday campaign both profitable and purpose-driven. Let’s grow your business with intentional strategies that feel good and actually drive sales. 🎉

🔗 Want more personalized advice? Join my 1:1 mentorship or check out my website for more resources to simplify your marketing! Don’t forget to subscribe for more business growth tips.

Have you been thinking about starting a podcast for your business? It can be a game-changer—but is it the right next step for you?

In my latest episode of Your Marketing Mentor, I dive into everything you need to know to make that decision. I’ll walk you through the benefits, the time commitment, and how podcasting can elevate your brand.

Here’s what I cover in this episode:

• Why podcasting can help grow your business
• How much time and effort it really takes to launch a podcast
• The benefits of podcasting for building your personal brand
• How to decide if podcasting aligns with your business goals

If you're curious about whether podcasting could be the perfect fit for your business, this episode will help you get the clarity you need! 🎙️

👉 You can watch the full episode right here: https://youtu.be/DB-lqkkv_v8

Feel free to hit reply if you have any questions or want to chat more about whether podcasting is right for you!

Are you tired of staring at a blank screen, unsure of what to write? 🙈

If creating copy or content feels like pulling teeth, trust me—I’ve been there too! 🫣 I used to freeze every time I sat down to write, but after years of research and working with incredible entrepreneurs, I’ve developed a simple copywriting formula that actually works. 🎯

In this episode, I’ll guide you step-by-step through my process so you can write content that drives sales without the stress! If writing feels overwhelming, don’t worry—you’re not alone. (Did you know 42% of business owners feel the same way?! 😲)

👉 Ready to make copywriting easier? Hit play, and let’s turn that blank page into your new best friend.

Need more personalized help? DM me for a custom strategy session! ✨

Ever feel like you’re drowning in the endless tasks of marketing your business, wondering if there’s a smarter, simpler way to get it all done? You’re not alone! That’s why in this episode of Your Marketing Mentor, we’re exploring exactly how AI can be your secret weapon to simplify your marketing while keeping it authentic and impactful. 🌟

In this episode, I'm breaking down three super practical ways you can start using AI tools right now to up your content creation game:

1️⃣ Spark Your Creativity: I’ll show you how tools like ChatGPT and Claude can help you brainstorm fresh, on-point content ideas that align with your brand and mission.

2️⃣ Level Up Your Market Research: If you’ve ever felt overwhelmed by data, I’ve got your back! I’m sharing why I’m obsessed with Perplexity for getting those golden market insights and how you can use it to shape your strategies.

3️⃣ Jumpstart Your Content: I’ll walk you through how Claude and Jasper can whip up draft content that saves you time and gets your creative juices flowing—without sacrificing authenticity.

And because you know I’m all about keeping it real, I’m sharing my own experiences and stories about how these AI tools have made a difference in my business and for my clients.

We’ll also cover:

👉 How to get the best results from AI (Hint: It’s all about asking the right questions!) 👉 Why a solid strategy is key—AI is amazing, but it’s not magic. You still need a plan. 👉 The importance of staying authentic—even when you’re using cutting-edge tech.

Whether you’re a seasoned pro or just dipping your toes into the AI waters, this episode is packed with actionable insights that will help you simplify your marketing while staying true to your brand.

So, hit that play button and let’s explore how to make your marketing smarter and your life easier! And remember, if you’re looking for a personalized plan that feels good and works, I’m here for you. Check out sherrysutton.com to see how we can elevate your business together.

XO,

Sherry, Your Marketing Mentor

#AIMarketing #YourMarketingJourney #StayAuthentic #BusinessGrowthMagic