• What Makes Shoppers Say 'I Need This': A Retail Psychology Masterclass

  • Feb 5 2025
  • Length: 39 mins
  • Podcast

What Makes Shoppers Say 'I Need This': A Retail Psychology Masterclass

Listen for free

View show details

  • Summary

  • You're walking through a store when suddenly a product stops you in your tracks. Something about it speaks to you, draws you in, and makes you reach for your wallet. That's not an accident – it's retail psychology at work. While thousands of new products launch every day, only a select few have that magnetic pull that turns browsers into buyers. What's their secret? Today, we're pulling back the curtain on retail psychology with Michael Casey, an innovative product developer who has been creating retail success stories since 1983. His insights can inform both product development, as well as how we position and market products online, while his products, including the Ab Doer, have achieved global success and earned recognition from the Electronic Retail Association. From Walmart shelves to international TV campaigns, Michael has mastered the art of creating products that make shoppers say "I need this." Social Pulse Podcast host Mike Allton talked to Michael Casey about: 🛍️ Discover the specific psychological triggers that make products irresistible to shoppers and learn how to incorporate these elements into your product development process. 🛍️ Learn practical strategies for product positioning and packaging that capture attention in crowded retail environments and convert browsers into buyers. 🛍️ Understand how to validate product appeal before major retail launches, saving time and resources while maximizing chances of success. Learn more about Michael Casey Connect with Michael Casey on LinkedIn Resources & Brands mentioned in this episode Michael Casey Innovations Learn more about Agorapulse with a free demo Amazon Walmart Litehouse pools TikTok Shop REDtone Agorapulse Now Supports Threads Bluesky Michael Casey Innovations Inventors Pathway Kajabi platform Jungle Scout URL Genius Google Analytics Shopify Emeril Lagasse Cookware line Walgreen CBS Church and Dwight Harry's Men's Club Dollar Shave Club Beatles Bare Minerals QVC watching them live Idea Village Chelsea Stanley Black and Decker Home Depot Lowe's Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/a-retail-psychology-masterclass Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
    Show more Show less
Show more Show less

What listeners say about What Makes Shoppers Say 'I Need This': A Retail Psychology Masterclass

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available