• Social Pulse Podcast: Retail Edition

  • By: Mike Allton
  • Podcast

Social Pulse Podcast: Retail Edition

By: Mike Allton
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  • Summary

  • Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business. Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come. Ready to get your engagement up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton
    2024-present
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Economics Management Management & Leadership Marketing Marketing & Sales
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Episodes
  • What Makes Shoppers Say 'I Need This': A Retail Psychology Masterclass

    What Makes Shoppers Say 'I Need This': A Retail Psychology Masterclass
    Feb 5 2025
    You're walking through a store when suddenly a product stops you in your tracks. Something about it speaks to you, draws you in, and makes you reach for your wallet. That's not an accident – it's retail psychology at work. While thousands of new products launch every day, only a select few have that magnetic pull that turns browsers into buyers. What's their secret? Today, we're pulling back the curtain on retail psychology with Michael Casey, an innovative product developer who has been creating retail success stories since 1983. His insights can inform both product development, as well as how we position and market products online, while his products, including the Ab Doer, have achieved global success and earned recognition from the Electronic Retail Association. From Walmart shelves to international TV campaigns, Michael has mastered the art of creating products that make shoppers say "I need this." Social Pulse Podcast host Mike Allton talked to Michael Casey about: 🛍️ Discover the specific psychological triggers that make products irresistible to shoppers and learn how to incorporate these elements into your product development process. 🛍️ Learn practical strategies for product positioning and packaging that capture attention in crowded retail environments and convert browsers into buyers. 🛍️ Understand how to validate product appeal before major retail launches, saving time and resources while maximizing chances of success. Learn more about Michael Casey Connect with Michael Casey on LinkedIn Resources & Brands mentioned in this episode Michael Casey Innovations Learn more about Agorapulse with a free demo Amazon Walmart Litehouse pools TikTok Shop REDtone Agorapulse Now Supports Threads Bluesky Michael Casey Innovations Inventors Pathway Kajabi platform Jungle Scout URL Genius Google Analytics Shopify Emeril Lagasse Cookware line Walgreen CBS Church and Dwight Harry's Men's Club Dollar Shave Club Beatles Bare Minerals QVC watching them live Idea Village Chelsea Stanley Black and Decker Home Depot Lowe's Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/a-retail-psychology-masterclass Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    39 mins
  • Beyond Likes: How One Retail Brand Turned Social Media into a Revenue Machine

    Beyond Likes: How One Retail Brand Turned Social Media into a Revenue Machine
    Jan 9 2025
    Every social media manager knows the feeling. You post what seems like the perfect piece of content. The likes start rolling in, the comments are flowing, and your reach is through the roof. But then comes that dreaded question from leadership: 'What does this mean for our bottom line?' For too many retail brands, social media success is still being measured by vanity metrics - likes, followers, and reach. But what if there was a better way? What if you could definitively show how your social media efforts are driving real business results? What if you could transform your social media presence from a cost center into a revenue-generating machine? That's exactly what our guest today has accomplished. Katie Murphy, Head of Social Media at Early Years Resources, has revolutionized how her company approaches social media measurement, driving a stunning 341% increase in direct revenue from social media and a 236% increase in conversions. Today, she's here to share exactly how she did it, and how you can too. Social Pulse Podcast host Mike Allton asked Katie Murphy about: 🛍️ Discover how to translate social media metrics into revenue figures that leadership actually cares about - no more justifying your existence with follower counts! 🛍️ Learn the exact framework one retail brand used to increase social media revenue by 341% by focusing on the metrics that truly matter. 🛍️ Get practical tips for building a measurement system that connects your daily social media activities directly to your company's bottom line. Learn more about Katie Murphy Connect with Katie Murphy on LinkedIn Resources & Brands mentioned in this episode Early Years Resources Learn more about Agorapulse with a free demo Facebook Pixel Google Analytics Pinterest Pixel Brayola Bluesky Adam Mosseri's Instagram live Google Analytics Buffer TikTok Insights Meta Business Suite TikTok Shop Sophie Miller from Pretty Little Marketer Annie-Mai Hodge from Girl Power Marketing Hootsuite blog Sprout Social blog Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/beyond-likes-how-one-retail-brand-turned-social-media-into-a-revenue-machine Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    33 mins
  • Overcoming the Culture of No: A Social Media Manager's Guide to Change

    Overcoming the Culture of No: A Social Media Manager's Guide to Change
    Dec 12 2024
    Raise your hand if this sounds familiar: You've got an amazing idea for your company's social media. Maybe it's a fun TikTok series, or a bold new approach to customer engagement. You're excited. You've done your homework. But the moment you present it, you hear those dreaded words: 'We can't do that.' It's frustrating, right? That constant wall of 'no' can make even the most passionate social media manager feel stuck and defeated. But here's the thing - you're not alone, and more importantly, there are proven ways to break through that resistance. That's exactly what we're diving into today with our guest, Chelsea Napolitano. With over ten years of experience leading social media and influencer marketing for Fortune 500 brands, Chelsea has mastered the art of driving change in risk-averse environments. As a strategic communications expert at Stanley Black & Decker, she's successfully transformed social media operations from outsourced to in-house, launched innovative community management programs, and pushed the boundaries of what's possible in corporate social media – all within traditionally conservative environments. Social Pulse Podcast host Mike Allton asked Chelsea Napolitano about: 🛍️ Practical strategies for building cross-functional partnerships that turn skeptics into advocates for your social media initiatives 🛍️ How to present innovative ideas in a way that makes them feel less risky to stakeholders 🛍️ Specific techniques for proving the value of new social approaches through calculated risks and measurable results Learn more about Chelsea Napolitano Connect with Chelsea Napolitano on LinkedIn Resources & Brands mentioned in this episode Stanley Black & Decker Learn more about Agorapulse with a free demo Amazon Blog post : Social Media Dashboards: Features That You Need Blog post: Three Social Listening Case Studies to Motivate You Google Plus Social Pulse community on Facebook Chris Voss Agorapulse blog Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/overcoming-the-culture-of-no-a-social-media-managers-guide-to-change Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    42 mins

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