Funnel Series #4

Are your email marketing funnels feeling flat? Let’s fix that! We’re continuing our Funnel Series by breaking down how to send the right message to the right person at the right time so your clients' marketing feels personal, not robotic. Emails should stand out and actually connect with people—because no one wants to be just another unread email. If “tagging” and “segmenting” sound daunting, don’t worry—we’re breaking it down into simple, actionable steps.

I’m excited to have one of my unicorns back on the show! Janelle Harlan is an ActiveCampaign Specialist, Fractional OBM, and Funnel Builder. She’s the kind of expert you want in your corner when your clients need emails delivered on time and on target. Before moving into online business strategy and tech, Janelle led corporate sales teams for 20+ years, so she knows how to drive results. When she’s not automating and optimizing, she’s out whitewater kayaking, mountain biking, or hunting down hidden swimming spots.

Listen to learn more about:

• How to map out a customer journey that makes your emails actually matter
• What it takes to properly tag and segment your audience (without overthinking it)
• Strategies for making sure emails get delivered and read
• Why having a high-level marketing mindset helps you stand out as a marketing assistant
• Tips from Janelle’s playbook to elevate your clients’ automations and workflows

Janelle’s got the insights you need to make your tech work harder for you. This episode is packed with tips that’ll help you confidently step into the marketing role for your clients and show them what’s possible with email personalization.

Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link

Links Mentioned in the Show:

• Grab Janelle’s freebie Get It Launched Tech Guide here: Ready to move past tech overwhelm and get it launched? Get organized with assets checklists and tech guides for List-Building, Live-Launch, and Evergreen funnels.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Janelle:

• Instagram: @janelleharlan1
• Facebook: Janelle...

Funnel Series #3

We’re diving into two hot topics in the online business world: when to gate your content and how to make forms work for you. To help us nerd out, I’ve brought in Liz Coralli, the training manager at ActiveCampaign. I was at this training this past spring, where she mentioned she could chat about forms for an entire episode—so of course I had to have her on!

Liz runs Study Halls—multi-day, in-person workshops where she helps attendees dive deep into ActiveCampaign’s powerful features. She makes this tech feel approachable and fun. Based in Colorado, she loves exploring the Rocky Mountains but is also traveling the world with ActiveCampaign, leading workshops that I highly recommend for anyone looking to level up their skills by specializing in the tech that the higher-level entrepreneurs are using.

Listen to learn more about

• The difference between gated and ungated content and the value each brings
• When to consider gating specific types of content
• The questions you should and shouldn’t include on an opt-in form to avoid scaring off potential leads
• The age-old dilemma every marketing assistant faces: to double opt-in or not?
• Why specializing in high-value platforms like ActiveCampaign is better for enhancing client engagement

Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link

Links Mentioned in the Show:

• Check out the next ActiveCampaign Study Hall events: https://www.activecampaign.com/events
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Liz:

• Instagram: @activecampaign
• Facebook: ActiveCampaign
• LinkedIn: Liz Coralli

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook:

Funnel Series #2

We’re diving into the three different types of funnels and how to know when your client is ready for one. I’ve brought on Jenn Robbins, a conversion copywriter with over 13 years of experience, who’s also racked up hundreds of millions of views with her fun GIFs. Jenn has worked with a variety of high-level clients, including NYT bestselling authors, 7-figure digital educators, learning management system companies, and non-profits.

She’s a funnel and launch expert here to help us simplify the funnel process so you don’t feel overwhelmed, and you’ll leave with the three key steps to building a successful funnel to think on your feet inside your client’s business.

Her big theme for funnels is flexibility. It’s not a one-size-fits-all approach, and copying what others do won’t cut it (Sorry, Russell). This is why your clients need YOU to tailor strategies that work specifically for them and be able to help them build it out.

Listen to learn more about

• What Jenn wishes marketing assistants knew about funnels
• How to know if a client is ready for funnels & where marketing assistants can help with these different stages of development
• Whether freelance service providers should have funnels for their business
• The biggest mistakes Jenn sees & what’s working currently with successful funnels

Tune in to sharpen your skills so you can confidently audit, build, refine, and support the funnels that attract the buyers who will ultimately purchase your client’s product.

Sponsored by The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply now to be part of The Digital Marketer’s Workgroup!

Connect with Jenn:

• Instagram: @thejennrobbins
• Facebook: http://facebook.com/thejennrobbins
• Website: http://jennrobbins.com/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the...

Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here!

Funnel Series #1

I’m excited to kick off my new Funnel Series, where we’ll dive into the essentials of sales funnels—Marketing 101! This behind-the-scenes look is crucial for our Unicorn Digital Marketing Assistants and service providers, who focus on growing, nurturing, and selling to clients. Each week, we’ll feature a guest sharing golden insights into the funnel process.

My guest is Robyn Stoney, owner of Robyn The Brilliant. She’s a Meta Certified Sales Funnel Strategist and Coach who helps women entrepreneurs build effective sales funnels to accelerate their business growth. Over the past five years, she has worked with six- and seven-figure founders, helping one scale from six figures a year to six figures a month. As a Technology Coach for a multi-million-dollar consulting company, Robyn recently expanded her business into an agency model.

Listen to learn more about

• How Robyn transitioned from corporate to full-time business ownership in 2018
• Staying up-to-date with rapidly changing marketing technologies and AI tools
• Pricing funnel work appropriately and understanding the scope & complexity of each project
• The importance of networking, leveraging online communities, and reaching out to potential clients directly
• Robyn’s experience being part of the Digital Marketer’s Workgroup and how it’s helped her advance her skills and grow her business

I created this Funnel Series so you'll feel more confident and ready to say yes to the work. Be sure to pay attention to how Robyn started in her early days and earned her current status as a Unicorn Marketer.

Links mentioned in the Show:

• Freebie: Sign up for Robyn’s free group Brilliant Funnels where she shares what’s new with Meta ads, funnel building tips, and techie Q&A support.
• Apply for the Digital Marketer’s Workgroup: Already doing the work and have clients? Need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads.

Connect with Robyn:

• Instagram: @robynthebrilliant
• Facebook: Robyn The Brilliant Sales Funnel Strategist
• Website: https://robynthebrilliant.com/

Connect with...

Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here!

The freelance service provider's dream is to have the freedom and flexibility to choose when and how you work, and you’re charging rates that make you forget what a 9-to-5 even feels like. No more Chick-fil-A hourly pricing. We’re talking VIP days, premium packages, and building up a reputation where clients seek YOU out. You become the go-to expert, fully booked, with the pick of the litter.

But it doesn’t happen by luck. If you’re not landing those dream clients yet, it’s not because you’re not good enough or the market’s “too saturated.” There are specific skills you need to stand out as a premium service provider, and today, I’m diving into the five non-negotiable skills that will fast-track your career—whether you're aiming to be a high-paid digital marketing assistant or take it further into roles like specialist, manager, strategist, or consultant.

Listen to learn more about

• building confidence in offering premium services, wowing your clients, and generating referrals that elevate your business
• the crucial mindset shift from task-doer to strategist, helping you unlock higher-paying opportunities
• why mastering lead magnet funnels, data collection, and social media management will make you indispensable
• nailing discovery calls, managing client relationships, and confidently justifying premium pricing
• how The Unicorn Digital Marketing Assistant School offers training and community support, giving you more opportunities to develop new skills and network with other professionals

I’m here to help you stop getting stuck with low-quality clients and finally get to that level where you’re confidently wowing the right clients, getting those referrals, and having people rave about how you get it done right!

Links mentioned in the Show:

• Episode 221: A Day in the Life of a Digital Marketing Assistant
• Episode 178: Janelle Harlan’s Story: Corporate Sales to Tech Specialist
• Episode 179: Angela Kiszka’s Story: Strategies for Building a Strong Freelance Client Base
• Episode 165: Strategic Content Repurposing on Social Media with Linda Vogt
• Episode 218: Ashley Sun’s Freelancer Story: Setting Boundaries with Digital Marketing Clients

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook:

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is the right next step for you!

If you want to present as a service provider who's a go-to expert who charges more than $25 an hour, it starts with this one thing: the Services Guide. This is essentially your pitch when you're reaching out to apply for any contracting job. Think of it like a modern cover letter—only we don't really use resumes anymore.

Gone are the days when you need a linear list of every job you've ever held. Honestly, nobody cares that you worked at Carrabba's back in 2004. Sure, you can highlight the customer service skills you gained, but those details aren’t what clients are looking for today. What you truly need is a well-crafted services guide and a strong portfolio that showcases your expertise and value.

Listen to learn more about

• the main differences between a Services Guide and a Portfolio
• why having a clear value proposition is essential for standing out to potential clients
• the common mistakes made with Service Guides and my advice for creating strong headlines, clear calls to action, and effective pricing strategies
• networking, collaborations, and effective ways to market your business to turn prospects into clients

Tune in because by the end of this episode, you'll have the tools to craft a Services Guide that doesn’t just tell your clients what you do – it shows them why they need you.

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!

Links mentioned in the Show:

• Book: You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero
• Watch the Infosession Replay: How to Become a Virtual Assistant

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook:

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is your right next step!

Ever feel like you're dropping the ball when it comes to managing your own business and client work? Transitioning from a structured 9-to-5 job to self-employment brings unique challenges—especially when it comes to self-management.

In this episode, I’m getting real about how hard it is to manage yourself when there's no one telling you what to do, and how this crucial skill impacts everything from your communication to your ability to meet deadlines. Without a clear HR department guiding your daily tasks, you're left to figure out how to prioritize, meet deadlines, and maintain both your business and your client relationships.

Listen in to learn more about

• Balancing Life and Business: How to navigate through personal crises and stressful seasons while staying on top of work.
• Client Expectations vs. Reality: Hear about my own challenges with a client and how guilt and lack of prioritization can set you back.
• Juggling Multiple Roles: Managing both your business and your clients' businesses—and why it can feel overwhelming at times.
• Insights from a recent Workgroup training with Dallas Travers on how to handle scope creep, micromanagement, and boundary-setting with clients.

Tune in to hear how self-management plays an important role in both your success and sanity as a business owner and how you can start to get a handle on it, even when life feels chaotic.

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!

Links mentioned in the Show:

• Episode 219: Virtual Assistant Boundaries: Saying NO
• Episode 215: Releasing Regrets and Managing Stress as a Marketing Service Provider with Victoria Muir-Burcea
• Episodes 170-173: Mindset Series with Tracy Litt, MaryAnn Gramig, and Celi Arias

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram:

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is your right next step!

This is a bonus episode that’s a replay of our live stream: A Day in the Life of a Digital Marketing Assistant. I’m joined by seven freelance marketing service providers, each with unique backgrounds and experiences. This group of business owners includes social media strategists, a website branding specialist, a systems and workflow expert, two agency owners, administrative support, and chief marketing officers.

They’ve all built businesses tailored to their lifestyles for different reasons. And all of them had a-ha moments, invested in themselves, and took that brave first step with their first client.

Listen and learn as these 7 service providers share about

• how they started their business
• what they learned along the way
• how they niched down
• how they found clients

Don't miss this special episode where we dive into all the ways you can create a business that fits your strengths and passions. Whether it's launching an agency, becoming a contractor, or stepping into a strategist role—there are SO many options! Join us to learn from their journeys, skip the mistakes, and fast-track your path to becoming a successful freelancer.

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!

Connect with our Unicorns:

Linda Vogt

*Teacher to Social Media Manager @lvsocialcontent

*Listen to her podcast episode here

Cindy Chang

*Corporate Brand Manager to Marketing & Brand Strategist thehustlingheart.com

Jason Nunez

*U.S. Airforce Chaplain Assistant to Administrative and Social Media Agency owner @godigitalhero

*Listen to his podcast episode here

Alison Baggett

*Teacher & Artist to Website and brand designer