Funnel Series #16

Selling from webinars doesn’t have to be awkward, scripted, or sleazy. But let’s be real—a lot of webinars feel like bad infomercials or robotic presentations that make people tune out before they ever hear the pitch. So what’s the secret to selling from webinars in a way that feels natural (and actually converts)?

In this episode, I’m chatting with Heather Sager, a speaking coach and business mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR.

Listen to learn more about:

• The #1 mistake killing your webinar sales—and how to fix it
• How to transition into your pitch without sounding awkward or pushy
• The “After Party” mindset shift that makes your pitch feel fun instead of sleazy
• Why authenticity is your secret weapon for converting more webinar attendees
• How marketing assistants and service providers can step up their webinar support and help clients sell better

If you've ever helped a client with webinar slides, chat support, automations, or replay pages, this episode will give you the inside track on how to make their webinars more effective AND position yourself as an expert in webinar strategy.

Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN

Links Mentioned in the Show:

Heather’s Freebies–

• 19 Simple Phrases That Convert: Sprinkle these 19 magnetic phrases into your next talk or interview to boost your authority and seamlessly sell your stuff
• Nail Your Guest Speaking Topics: Snag this step-by-step workbook to turn your experience into 3 go-to, client attracting topics for stages, podcasts & summits
• Purposeful & Profitable Speaking Guide: Grab this guide with 7 strategies + 23 tactics for turning unpaid speaking engagements or podcast interviews into tangible results.

• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads.

Funnel Series #15

“Some clients see $50k the way you see $500.” If you want to charge premium rates for funnel building and conversion copywriting, you need to be working with clients who get it. But how do you land those dream clients? And what does a high-ticket funnel offer even look like?

My guest, Abi Prendergast, is an Evergreen Funnel Strategist & Conversion Copywriter who specializes in high-ticket, high-converting funnels. She helps course creators generate $5k/day ($1.8M+ a year) using Day #1 Evergreen—a funnel designed to become more profitable over time. Abi has written funnel copy for top course creators like Amy Porterfield and Copyhackers. In this episode, she’s sharing exactly how she scaled to high-ticket offers, why premium funnel services are the way to go, and how you can start charging WAY more for your expertise.

Listen to learn more about:

• How Abi went from charging $6 per blog post to closing $50K funnel offers and the mindset shifts that made it possible
• Why many evergreen funnels fail and how to avoid the biggest mistakes
• The power of client feedback loops to optimize and increase conversions over time
• Why building a signature framework positions you as an expert (and helps you charge more!)

Abi is proof that specializing, positioning, and building authority can transform low-paying gigs into high-ticket clients. Tune in now to learn how to establish yourself as a funnel expert and attract clients who want to pay premium rates for your expertise!

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN

Links Mentioned in the Show:

• Watch Abi’s FREE Masterclass: Day #1 Evergreen. Go behind the scenes of an evergreen funnel you can (and should) charge upwards of $20K to create for clients.
• “The Challenger Sale” Book: https://amzn.to/40nOoew

Connect with Abi:

• Instagram: @aptcontent
• Website: http://www.aptcontent.co.uk/
• LinkedIn: Abi Prendergast

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook:

Funnel Series #14

What makes funnels work? It's not just the tech, but the messaging that drives results.

Today’s guest is a powerhouse in copywriting and sales strategy—Nicki Krawczyk. As the founder of Filthy Rich Writer and creator of the Circuit Sales System, Nicki has revolutionized how entrepreneurs and service providers create high-converting, repeatable sales systems. With a career spanning work with Fortune 500 companies and solopreneurs alike, Nicki has also helped over 10,000 copywriters launch and grow thriving businesses through her Comprehensive Copywriting Academy.

In this episode of our Funnel Series, Nicki shares her proven system for selling without the stress of live launches and explains how she built a thriving, automated business rooted in strategic messaging. We’ll dive into how to level up as a freelancer by integrating powerful messaging into funnel-building projects, why copywriting is the backbone of successful funnels, and how understanding core messaging leads to high-converting assets.

Listen to learn more about:

• Why messaging is the key to building trust and driving conversions in sales funnels
• The difference between teaching and delivering breakthroughs (and why it matters for conversions)
• Why niching isn’t always the answer for copywriters—and how to showcase versatility in your portfolio
• Nicki’s no-nonsense advice on how to command higher rates and avoid burnout

Tune in for insights on blending copywriting, strategy, and systems to create funnels that not only sell but build lasting trust in client relationships.

Sponsored by UDMA Toolkit Want the best tech and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99

Links Mentioned in the Show:

Comprehensive Copywriting Academy New to copywriting? Can't seem to break in? Just learned the term "copywriting"? Sign up to learn more and get started.

How to Sell (and Scale!) Your Course or Program on Autopilot, Every Single Day (Without the Chaos of Live Launching or the Low Conversions of Evergreen)

Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with...

Funnel Series #13

Throughout this Funnel Series, we’ve been digging into the strategies, skills, and systems that make up successful funnels. In today's episode, we're taking it a step further and answering the big question I hear all the time, the thing that gets us all sweaty and a little bit scared: What should I charge for funnel services?

From understanding the scope of work to presenting your pricing like a pro, I’m giving you the tools you need to confidently quote your next project.

Listen to learn more about:

• Why knowing your Minimum Acceptable Rate (MAR) is the foundation of your pricing strategy
• The different types of funnel services (from simple lead magnets to full-blown evergreen systems) and how to price them
• How to scope a project effectively so you don’t undercharge—or overcommit
• Why is value-based pricing your secret weapon for aligning your rates with the ROI you deliver
• Tips for presenting your pricing with confidence and setting clear expectations with clients

Don’t let pricing your funnel services feel like guesswork! By the end of this episode, you’ll have the tools to charge based on value, own your expertise, and create a win-win for you and your clients.

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA Toolkit Want the best tech and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99

Links Mentioned in the Show:

Listen to more episodes about pricing

• 3 Tactics to Raise Your Rates as a Digital Marketing Assistant #131
• How Virtual Assistants Can Go from Hourly to Project Rates #193
• Virtual Assistant Services & Pricing Guides with Emily Reagan #223
• 4 Freelance Pricing Models #46
• Common Mistakes Service Providers Make on Packages #201
• How to Become a Digital Marketing Strategist #185

Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads.

Funnel Series #12

What’s the difference between email marketing and funnel building services? We’re diving into another episode of our Funnel Series, tackling this question straight from my free Facebook group.

I know it can feel overwhelming to move from sending weekly nurture emails to building full-blown sales funnels, but this is the good stuff—the stuff that can elevate your services and income. Funnels are where strategy meets results, and in this episode, we’ll break it all down so you can step into these higher-value roles with confidence.

Listen to learn more about:

• The key differences between email marketing and funnel building
• Why funnels are the money-makers and how to pitch them to clients
• How to position yourself as a strategist while doing the implementation
• Steps to start offering funnel-building services today, even if you’re new to it
• Tips for tracking funnel performance and showing your value to clients

Tune in because understanding this difference and offering these services is exactly how you level up, charge more, and attract clients who see the VALUE in your work.

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA Toolkit Want the best tech and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99

Links Mentioned in the Show:

• Episode 141: Pre-Launch Marketing Strategy with Brenna McGowan
• Episode 142: Launch E-mail Strategy with Brittany McBean
• Start from the beginning and catch the entire Funnel Series here
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply...

Funnel Series #11

You know how I always talk about going beyond admin tasks to become a next-level marketing assistant? Tracking funnel metrics is one of the biggest ways to do that. Too many service providers skip this step, and their clients pay the price. In this episode, we’re diving into how to track, analyze, and use data to boost your clients’ funnels—and your value as a Unicorn service provider.

My guest is “data whisperer” Kelsey Silver. She’s an MIT-certified data strategist, a former therapist, and now she’s using her genius for data to help entrepreneurs fine-tune their funnels and launches. Kelsey is The NeuroSpicy CEO who has figured out how to turn her ADHD into a superpower by helping her clients hyper-focus on what’s really working in their businesses. You’re going to love her no-BS approach to metrics.

Listen to learn more about:

• The three categories of funnel metrics you need to know: engagement, conversion, and revenue
• How to stop tracking vanity metrics that don’t matter and start focusing on numbers that drive decisions
• Why tools like UTM links, Google Analytics, and Hotjar are your secret weapons for data tracking
• The key metrics that make clients feel supported and confident—and how to deliver them
• How providing the right data can justify your rates and keep you booked out

Let’s be real: understanding data can feel overwhelming. But it’s also the thing that makes your clients love and NEED you. Kelsey breaks it down in a way that’s easy to follow and actionable (and fun!) If you want to position yourself as an irreplaceable team member, you need to tune in.

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA Toolkit Want the best tech stack and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99!

Links Mentioned in the Show:

• Grab Kelsey’s Freebie: The Metrics 7-Figure Business Owners Can't Live Without is filled with the answer to one simple question: What’s the one metric you always measure? 15 experts reveal the key metrics they track, debunk data myths, and share what you should start measuring now (hint: it’s not likes or followers) to confidently predict revenue.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads.

Funnel Series #10

Ever had a launch that didn’t quite hit the mark? Sometimes other factors can throw things off, but that’s where evergreen funnels come in. These powerful tools help create consistent revenue streams, aligning perfectly with your client’s ultimate goal: building a funnel that generates income around the clock.

Of course, it’s not entirely passive—my guest Gemma Bonham Carter (I call her the Funnel Queen) dives into the effort involved in setting up and maintaining a successful evergreen funnel. Gemma is a trusted expert helping entrepreneurs build lifestyle-first online course businesses for greater flexibility and balance. Since founding her company in 2017, she’s grown it into a 7-figure business. Known for her expertise in online courses, email marketing, and AI, Gemma has guided over 15,000 students and hosts The Course Creator Show podcast and the AI Unlocked Summit.

Listen to learn more about:

• How to evolve your messaging and product suite to keep your evergreen funnel running smoothly
• Gemma's Triple Threat method: combining evergreen funnels, forever funnels, and live launches
• The role of marketing assistants in supporting evergreen funnels, from copywriting to project management
• How to structure a funnel that feels authentic and not overly “salesy”
• The significance of using tools like Deadline Funnel to add urgency while maintaining transparency with your audience
• Gemma’s advice on building trust with your audience and rewarding early buyers

From testing and tracking to continuous optimization, there’s always work to be done. Tune in to hear how Gemma explains the vital role marketing assistants can play in managing and refining these funnel systems behind the scenes.

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link.

Links Mentioned in the Show:

• Episode 230: Lead Funnels Made Easy: Get the Most From Facebook Ads with Kwadwo Sampany-Kessie
• Episode 228: How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle Harlan
• Episode 227: How to Use Gated Content and Forms Strategically with Liz Coralli
• Recording/presentation tool: https://www.mmhmm.app/home
• Create and multistream live video: https://restream.io/

Connect with Gemma:

• Instagram: @gemma.bonhamcarter
• Website:

Funnel Series #9

"Babe, where’s your call-to-action button? You’re never going to make a sale if people can’t click through and buy!" It’s a simple mistake, but one that can cost you big time. We’re digging into one of the most important elements of your funnel: the sales page and what makes it truly convert.

My guest is Samantha Burmeister, a skilled Sales Copywriter and the owner of Nomad Copy Agency. Sam writes really freakin good copy for service providers, especially when they're launching a new product or brand. She also runs Copy On Demand, a done-with-you copywriting membership where every business she works with learns to write copy that sounds like them but converts better. Sam is sharing her expertise on creating high-converting sales pages and what to expect in 2025 for sales page design and copywriting.

Listen to learn more about:

• How to avoid common mistakes like overusing pain points and "introducing" in sales page copy
• Why the "8 and 80 rule" is essential for writing compelling sales copy
• How to know when to hire a professional copywriter for your business and the ROI of doing so
• The shift from pain-point marketing to transformation-focused marketing and how it impacts your audience
• The role of data analysis in understanding and improving your sales page conversion rates

Tune in so you can also learn how to position yourself in the high-value marketing space. The closer you are to the sale, the more you can charge—this is why top copywriters charge $10k-$20k for high-converting pages!

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link

Links Mentioned in the Show:

• Sign up for Samantha’s Copy On Demand Membership: Write copy that sounds like you – but converts better! Join here with my affiliate link
• My list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services, and charge more.
• Check out my blog: 5 Things I Wish I Knew About Copywriting Services
• Listen to the Copywriting Series Playlist here
• Episode about legal compliance with testimonials with Lawyer Autumn Witt...