Funnel Series #16

Selling from webinars doesn’t have to be awkward, scripted, or sleazy. But let’s be real—a lot of webinars feel like bad infomercials or robotic presentations that make people tune out before they ever hear the pitch. So what’s the secret to selling from webinars in a way that feels natural (and actually converts)?

In this episode, I’m chatting with Heather Sager, a speaking coach and business mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR.

Listen to learn more about:

• The #1 mistake killing your webinar sales—and how to fix it
• How to transition into your pitch without sounding awkward or pushy
• The “After Party” mindset shift that makes your pitch feel fun instead of sleazy
• Why authenticity is your secret weapon for converting more webinar attendees
• How marketing assistants and service providers can step up their webinar support and help clients sell better

If you've ever helped a client with webinar slides, chat support, automations, or replay pages, this episode will give you the inside track on how to make their webinars more effective AND position yourself as an expert in webinar strategy.

Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN

Links Mentioned in the Show:

Heather’s Freebies–

• 19 Simple Phrases That Convert: Sprinkle these 19 magnetic phrases into your next talk or interview to boost your authority and seamlessly sell your stuff
• Nail Your Guest Speaking Topics: Snag this step-by-step workbook to turn your experience into 3 go-to, client attracting topics for stages, podcasts & summits
• Purposeful & Profitable Speaking Guide: Grab this guide with 7 strategies + 23 tactics for turning unpaid speaking engagements or podcast interviews into tangible results.

• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads.

Funnel Series #15

“Some clients see $50k the way you see $500.” If you want to charge premium rates for funnel building and conversion copywriting, you need to be working with clients who get it. But how do you land those dream clients? And what does a high-ticket funnel offer even look like?

My guest, Abi Prendergast, is an Evergreen Funnel Strategist & Conversion Copywriter who specializes in high-ticket, high-converting funnels. She helps course creators generate $5k/day ($1.8M+ a year) using Day #1 Evergreen—a funnel designed to become more profitable over time. Abi has written funnel copy for top course creators like Amy Porterfield and Copyhackers. In this episode, she’s sharing exactly how she scaled to high-ticket offers, why premium funnel services are the way to go, and how you can start charging WAY more for your expertise.

Listen to learn more about:

• How Abi went from charging $6 per blog post to closing $50K funnel offers and the mindset shifts that made it possible
• Why many evergreen funnels fail and how to avoid the biggest mistakes
• The power of client feedback loops to optimize and increase conversions over time
• Why building a signature framework positions you as an expert (and helps you charge more!)

Abi is proof that specializing, positioning, and building authority can transform low-paying gigs into high-ticket clients. Tune in now to learn how to establish yourself as a funnel expert and attract clients who want to pay premium rates for your expertise!

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN

Links Mentioned in the Show:

• Watch Abi’s FREE Masterclass: Day #1 Evergreen. Go behind the scenes of an evergreen funnel you can (and should) charge upwards of $20K to create for clients.
• “The Challenger Sale” Book: https://amzn.to/40nOoew

Connect with Abi:

• Instagram: @aptcontent
• Website: http://www.aptcontent.co.uk/
• LinkedIn: Abi Prendergast

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook:

Funnel Series #14

What makes funnels work? It's not just the tech, but the messaging that drives results.

Today’s guest is a powerhouse in copywriting and sales strategy—Nicki Krawczyk. As the founder of Filthy Rich Writer and creator of the Circuit Sales System, Nicki has revolutionized how entrepreneurs and service providers create high-converting, repeatable sales systems. With a career spanning work with Fortune 500 companies and solopreneurs alike, Nicki has also helped over 10,000 copywriters launch and grow thriving businesses through her Comprehensive Copywriting Academy.

In this episode of our Funnel Series, Nicki shares her proven system for selling without the stress of live launches and explains how she built a thriving, automated business rooted in strategic messaging. We’ll dive into how to level up as a freelancer by integrating powerful messaging into funnel-building projects, why copywriting is the backbone of successful funnels, and how understanding core messaging leads to high-converting assets.

Listen to learn more about:

• Why messaging is the key to building trust and driving conversions in sales funnels
• The difference between teaching and delivering breakthroughs (and why it matters for conversions)
• Why niching isn’t always the answer for copywriters—and how to showcase versatility in your portfolio
• Nicki’s no-nonsense advice on how to command higher rates and avoid burnout

Tune in for insights on blending copywriting, strategy, and systems to create funnels that not only sell but build lasting trust in client relationships.

Sponsored by UDMA Toolkit Want the best tech and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99

Links Mentioned in the Show:

Comprehensive Copywriting Academy New to copywriting? Can't seem to break in? Just learned the term "copywriting"? Sign up to learn more and get started.

How to Sell (and Scale!) Your Course or Program on Autopilot, Every Single Day (Without the Chaos of Live Launching or the Low Conversions of Evergreen)

Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

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