Funnel Series #4

Are your email marketing funnels feeling flat? Let’s fix that! We’re continuing our Funnel Series by breaking down how to send the right message to the right person at the right time so your clients' marketing feels personal, not robotic. Emails should stand out and actually connect with people—because no one wants to be just another unread email. If “tagging” and “segmenting” sound daunting, don’t worry—we’re breaking it down into simple, actionable steps.

I’m excited to have one of my unicorns back on the show! Janelle Harlan is an ActiveCampaign Specialist, Fractional OBM, and Funnel Builder. She’s the kind of expert you want in your corner when your clients need emails delivered on time and on target. Before moving into online business strategy and tech, Janelle led corporate sales teams for 20+ years, so she knows how to drive results. When she’s not automating and optimizing, she’s out whitewater kayaking, mountain biking, or hunting down hidden swimming spots.

Listen to learn more about:

• How to map out a customer journey that makes your emails actually matter
• What it takes to properly tag and segment your audience (without overthinking it)
• Strategies for making sure emails get delivered and read
• Why having a high-level marketing mindset helps you stand out as a marketing assistant
• Tips from Janelle’s playbook to elevate your clients’ automations and workflows

Janelle’s got the insights you need to make your tech work harder for you. This episode is packed with tips that’ll help you confidently step into the marketing role for your clients and show them what’s possible with email personalization.

Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link

Links Mentioned in the Show:

• Grab Janelle’s freebie Get It Launched Tech Guide here: Ready to move past tech overwhelm and get it launched? Get organized with assets checklists and tech guides for List-Building, Live-Launch, and Evergreen funnels.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Janelle:

• Instagram: @janelleharlan1
• Facebook: Janelle...

Funnel Series #3

We’re diving into two hot topics in the online business world: when to gate your content and how to make forms work for you. To help us nerd out, I’ve brought in Liz Coralli, the training manager at ActiveCampaign. I was at this training this past spring, where she mentioned she could chat about forms for an entire episode—so of course I had to have her on!

Liz runs Study Halls—multi-day, in-person workshops where she helps attendees dive deep into ActiveCampaign’s powerful features. She makes this tech feel approachable and fun. Based in Colorado, she loves exploring the Rocky Mountains but is also traveling the world with ActiveCampaign, leading workshops that I highly recommend for anyone looking to level up their skills by specializing in the tech that the higher-level entrepreneurs are using.

Listen to learn more about

• The difference between gated and ungated content and the value each brings
• When to consider gating specific types of content
• The questions you should and shouldn’t include on an opt-in form to avoid scaring off potential leads
• The age-old dilemma every marketing assistant faces: to double opt-in or not?
• Why specializing in high-value platforms like ActiveCampaign is better for enhancing client engagement

Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link

Links Mentioned in the Show:

• Check out the next ActiveCampaign Study Hall events: https://www.activecampaign.com/events
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Liz:

• Instagram: @activecampaign
• Facebook: ActiveCampaign
• LinkedIn: Liz Coralli

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook:

Funnel Series #2

We’re diving into the three different types of funnels and how to know when your client is ready for one. I’ve brought on Jenn Robbins, a conversion copywriter with over 13 years of experience, who’s also racked up hundreds of millions of views with her fun GIFs. Jenn has worked with a variety of high-level clients, including NYT bestselling authors, 7-figure digital educators, learning management system companies, and non-profits.

She’s a funnel and launch expert here to help us simplify the funnel process so you don’t feel overwhelmed, and you’ll leave with the three key steps to building a successful funnel to think on your feet inside your client’s business.

Her big theme for funnels is flexibility. It’s not a one-size-fits-all approach, and copying what others do won’t cut it (Sorry, Russell). This is why your clients need YOU to tailor strategies that work specifically for them and be able to help them build it out.

Listen to learn more about

• What Jenn wishes marketing assistants knew about funnels
• How to know if a client is ready for funnels & where marketing assistants can help with these different stages of development
• Whether freelance service providers should have funnels for their business
• The biggest mistakes Jenn sees & what’s working currently with successful funnels

Tune in to sharpen your skills so you can confidently audit, build, refine, and support the funnels that attract the buyers who will ultimately purchase your client’s product.

Sponsored by The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply now to be part of The Digital Marketer’s Workgroup!

Connect with Jenn:

• Instagram: @thejennrobbins
• Facebook: http://facebook.com/thejennrobbins
• Website: http://jennrobbins.com/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the...