Ever wonder how design decisions are made in the world of finance? Our guest for today, Kyle Cassidy, a Senior UX Design Manager at Barclays Bank, is here to peel back the curtain. Discover how his journey, starting from a Degree in Business Management and Entrepreneurship to a pivotal role in a leading bank, has shaped his perspective on UX/UI design.

Join us as we dissect the role of data patterns, tracking specifications, and research in making informed, evidence-based design decisions. Kyle shares rich insights about the principles of 'Don't Make Me Think' and its significance in creating a positive user experience. This episode is a deep-dive into the nuances of designing for diverse-user groups and how the challenges of satisfying both young and old users can influence design strategies.

In the ever-evolving world of UX/UI design, we look at the future. Hear Kyle's thoughts on emerging technologies like AI, VR, and AR, and how they may shape the industry. Learn about the importance of setting success metrics and adapting to change in an industry that sees constant evolution. We also delve into the intricacies of regulatory compliance and how it can affect design systems in the banking sector. A must-listen for anyone keen on understanding the dynamic world of UX/UI design, the role of data, and the future of this industry.