On this episode of Totally Hyped - Buckle up! We're about to go on a ride to riches. The most direct path there is through the niches. We'll talk to an entrepreneur that went from burnt-out yoga studio owner to become "The Mother Trucker" Hope Zvara went from trying to be everything to everyone to be one thing to one group of people and is now living her best life - we'll discuss lessons she's learned and her advice on niching down.

On this episode of Totally Hyped - Get Ready to Dominate Digital in 2025. As an SMB leader, you need to stay ahead of the curve. This guide unlocks the secrets to AI-powered marketing, captivating visual storytelling, and personalized experiences. Discover actionable strategies to boost your brand, engage your audience, and drive sales like never before. Don't miss out on the future of marketing.

On this episode, we dive into one of the toughest marketing disciplines to get a handle on - Customer Behavior. While it is tough to wrangle in Customer Behaviors - with their inherent fickleness and changing technologies - when you do get it right, it is a key that unlocks a lot of marketing successes. We'll cover the "Whys" and the "Hows" of conquering Customer Behavior on this episode of Totally Hyped.

On today's episode - I am gonna get real-real talking about Affordable Marketing Solutions, not just in theory, but in practice.

1. I'll tell you about three real options for low-cost and no-cost marketing
2. I'll share some great examples with you
3. we'll talk about measuring results

All of that is coming up today on Totally Hyped - Let's get started on Michelin Star Marketing on a Ramen Noodle Budget.

On today's episode - I am going to pull everything together from this season so far in order to make you the best damn marketer in the SMB world. Seriously though, the 5 secrets I will give to you today .encapsulate the most important aspects of crushing digital marketing

1. Pointing everything and everyone in the right direction
2. Set Yourself up for Measurable Results
3. A Winning Marketing Mix
4. Invest in Your Most Valuable Digital Marketing Asset
5. The most efficient and most effective marketing process

On today's episode - I am giving you your superpower - content marketing. Content marketing is the key to well - everything in digital marketing. It seems daunting - time consuming, expensive if it is outsourced, how do create the right content and create it well. I have some direction for you. I'll also have some motivation for you. Stick around.

On today's episode - I have a very special guest, Natalie Forward, EVP of Business Development at Felix Global. We will discuss how SMBs can compete for top talent and such topics as How to Compensate for Compensation, how the cadence of your hiring process is key to success or failure in recruitment and how do you know what candidates want to keep them happy - it's all on today's episode.

On todays episode I am playing the role of the magician giving away all the secrets - except I am a marketer telling what the marketing industry doesn't want you to know. What they don't want you to know is you are being sold the wrong tactics. I am going to tell you what your marketing mix should look like - which is likely to be a far cry from what it is. I won't stop there, I will tell you how to drive change to get your marketing team on the same page.