• This Week - Tradeshows | Is the juice worth the squeeze?

  • Oct 11 2022
  • Length: 50 mins
  • Podcast

This Week - Tradeshows | Is the juice worth the squeeze?

  • Summary

  • IRL events are back! After attending back to back conferences - Inbound, SaaStr, Dreamforce - Nick and this week's co-host, Christine Rodgers from Aspireship, recap event strategy, the advantages of connecting in person, and the importance of creating a unique brand experience. 


    Peter Cohen, Founder of the Great Demo! Methodology, Will Aitken, Head of Sales Content at Sales Feed, and Will Allred, Co-founder of Lavender, join Nick and Christine to share their event survival tips -  from how to approach in person demos, who had the sweetest swag, and how to create a can't miss after party.  

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