In today's episode, "Selling Cures," we're unraveling the fascinating journey of how a humble household cleaning product became a beacon of wildlife conservation. Join us as we explore the groundbreaking wildlife rescue campaign launched by Dawn Dish Soap in the 1980s.

Initially designed as an effective dishwashing liquid, Dawn's unique grease-cutting formula found an unexpected purpose—saving animals affected by devastating oil spills. Discover how Dawn transformed from a kitchen staple to a symbol of environmental activism, creating one of the most successful cause marketing campaigns in history.

Stay tuned for a heartwarming story that shows the incredible impact a brand can have on both its consumers and the world.

Fun Fact:
The powerful grease-cutting formula of Dawn was discovered to be gentle enough for cleaning oil-soaked wildlife during the catastrophic oil spills of the 1980s.

Timestamps:
00:00 Dishwashing liquid unexpectedly crucial in oil spills.
03:39 Dawn campaign: emotionally resonant, environmentally aware success.

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