Episodes

  • Culture Expert Explains Why Vibes Determined the U.S. Presidential Election

    Culture Expert Explains Why Vibes Determined the U.S. Presidential Election
    Nov 13 2024
    Dr. Marcus Collins, a clinical assistant professor of marketing at the University of Michigan’s Ross School of Business and author of “For the Culture,” explains to Brooks Miller, Executive Vice President of Influencer Marketing at Edelman, why “vibes” helped former President Donald Trump win the 2024 U.S. presidential election. “We make decisions based off of …

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    13 mins
  • Building Trust in Election Coverage by Prioritizing the Citizens’ Agenda

    Building Trust in Election Coverage by Prioritizing the Citizens’ Agenda
    Nov 1 2024
    Lynn Walsh, Assistant Director of Trusting News, talks with Justin Blake, Executive Director of the Edelman Trust Institute, about the state of trust in the media during the 2024 U.S. election cycle. She lays out how journalists can build trust through transparency, engagement, and humility and how national media organizations should focus on providing people …

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    26 mins
  • Gen Z Politician on What’s Motivating the Youngest Voters

    Gen Z Politician on What’s Motivating the Youngest Voters
    Oct 30 2024
    In the first episode of The TrustMakers’ 2024 U.S. election series, Joe Vogel, a member of Maryland’s House of Delegates, talks with Amanda Edelman, COO of Edelman’s Gen Z Lab, about young voters’ views of government. As a member of Gen Z himself, Delegate Vogel has perspective on what matters most to America’s youngest voting …

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    20 mins
  • CEO of global development NGO on grassroots trust-building

    CEO of global development NGO on grassroots trust-building
    Oct 23 2024
    Kristin Lord, CEO of IREX, and Alex Heath, Edelman’s U.S. Head of Social Impact and Sustainability, discuss how global NGOs can build trust in society from the ground up by partnering with local non-profit organizations, building personal relationships, and reminding people what they have in common with one another. “You need to bring all the …

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    28 mins
  • Bloomberg Beta’s Roy Bahat on Responsible AI in the Workplace

    Bloomberg Beta’s Roy Bahat on Responsible AI in the Workplace
    Oct 15 2024
    Roy Bahat, Head of Bloomberg Beta, joins Justin Blake, Executive Director of the Edelman Trust Institute to talk about why he thinks employers are the most trusted institution, based on data from the 2024 Edelman Trust Barometer Special Report: Trust at Work, and how workplaces can responsibly integrate AI. “If we want an accelerated pace …

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    26 mins
  • Dow Jones’ CEO Almar Latour on How Media Can Evolve to Earn Trust

    Dow Jones’ CEO Almar Latour on How Media Can Evolve to Earn Trust
    Oct 1 2024
    Almar Latour, publisher of the Wall Street Journal and CEO of Dow Jones, joins Edelman CEO Richard Edelman to discuss the release of WSJ reporter Evan Gershkovich who was wrongly imprisoned in Russia, the WSJ’s business model, and his hopeful vision for the media writ large. “It’s a great time for new ideas, to test new …

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    21 mins
  • ABC News’ George Stephanopoulos on journalists’ battle for truth

    ABC News’ George Stephanopoulos on journalists’ battle for truth
    Sep 20 2024
    ABC News anchor George Stephanopoulos sat down with Edelman CEO Richard Edelman to give a behind-the-scenes look at presidents’ crises that are featured in his book, “The Situation Room.” They also discuss the evolution of media and journalists’ role defending the truth, especially in this U.S. presidential election year.
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    17 mins
  • ACLU’s Yasmin Cader on leading with clarity amid attacks on DE&I

    ACLU’s Yasmin Cader on leading with clarity amid attacks on DE&I
    Sep 3 2024
    The ACLU’s Deputy Legal Director and Director of The Trone Center for Justice and Equality, Yasmin Cader, speaks with Edelman’s Global Chief Diversity Equity & Inclusion Officer, Trisch Smith, about the latest Edelman Trust Barometer Special Report: Business and Racial Justice in America. Yasmin and Trisch talk about the ACLU’s history and work, how to …

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    25 mins