The TrustMakers

By: Edelman and Advertising Week
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  • Summary

  • Trust is the ultimate currency in the relationship that all institutions – businesses and brands, governments, NGOs, media – build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
    Copyright 2024 Edelman and Advertising Week
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Economics Leadership Management
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Episodes
  • Culture Expert Explains Why Vibes Determined the U.S. Presidential Election

    Culture Expert Explains Why Vibes Determined the U.S. Presidential Election
    Nov 13 2024
    Dr. Marcus Collins, a clinical assistant professor of marketing at the University of Michigan’s Ross School of Business and author of “For the Culture,” explains to Brooks Miller, Executive Vice President of Influencer Marketing at Edelman, why “vibes” helped former President Donald Trump win the 2024 U.S. presidential election. “We make decisions based off of …

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    13 mins
  • Building Trust in Election Coverage by Prioritizing the Citizens’ Agenda

    Building Trust in Election Coverage by Prioritizing the Citizens’ Agenda
    Nov 1 2024
    Lynn Walsh, Assistant Director of Trusting News, talks with Justin Blake, Executive Director of the Edelman Trust Institute, about the state of trust in the media during the 2024 U.S. election cycle. She lays out how journalists can build trust through transparency, engagement, and humility and how national media organizations should focus on providing people …

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    26 mins
  • Gen Z Politician on What’s Motivating the Youngest Voters

    Gen Z Politician on What’s Motivating the Youngest Voters
    Oct 30 2024
    In the first episode of The TrustMakers’ 2024 U.S. election series, Joe Vogel, a member of Maryland’s House of Delegates, talks with Amanda Edelman, COO of Edelman’s Gen Z Lab, about young voters’ views of government. As a member of Gen Z himself, Delegate Vogel has perspective on what matters most to America’s youngest voting …

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    20 mins

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