Episodes

  • Episode 52: How to Develop a Quarterly Marketing Plan with Karl Boehm

    Episode 52: How to Develop a Quarterly Marketing Plan with Karl Boehm
    Oct 29 2024
    https://youtu.be/edXpslW85hMAfter a two-year hiatus, the Spiral Marketing Podcast returns with Karl Boehm diving into the high-impact world of quarterly marketing plans. In this solo episode, Karl discusses the advantages of 90-day sprints over traditional yearly planning and outlines actionable steps to create a quarterly marketing plan that aligns with your big annual goals. Whether you’re leading a team or working solo, this episode provides a streamlined approach to prioritize and measure key performance indicators, tackle essential projects, and allocate resources effectively. Key Takeaways from Karl Boehm on Quarterly Marketing Plans: The Power of 90-Day Planning: Why quarterly planning can keep your team focused, agile, and accountable.SMART Goals and Annual Objectives: How to break down your yearly goals into quarterly milestones.Critical Areas of Focus and KPIs: Determine which projects matter most, set measurable outcomes, and learn to track key performance indicators with practical tools like Google Analytics and SEMrush.Steps to a Successful Quarterly Plan: From setting strategic priorities to aligning your team, this episode covers the essential elements you need to make each quarter a win. Episode Highlights: The Value of Quarterly Planning – Breaking down the advantages of 90-day sprints.Creating SMART Goals – Refresh on setting achievable, measurable goals.Mapping Out Your Marketing Plan – Setting priorities and determining resource allocation.Tracking Success – Leveraging analytics tools to measure your KPIs.Executing as a Team – Tips for presenting, aligning, and staying accountable each quarter. Resources Mentioned: Google Analytics SEMrush Native Analytics Platforms (Facebook, Twitter, LinkedIn) Looking to break down your annual goals into actionable quarterly plans? Use this Annual Strategic Plan Template as a starting point to map out your objectives, set milestones, and track progress each quarter. Take Action: Subscribe to stay updated with each new episode.Share this episode and leave a review to help others discover the Spiral Marketing Podcast
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    7 mins
  • Episode 51: Peter Corbett on Life Beyond Early Agency Retirement & Exit from iStrategyLabs

    Episode 51: Peter Corbett on Life Beyond Early Agency Retirement & Exit from iStrategyLabs
    Jul 1 2021
    https://www.youtube.com/watch?v=mwKkxChj1WY “I retired officially at the ripe old age of 36” Peter Corbett is a highly awarded successfully retired/exited founder and CEO of iStrategyLabs – an Ad Age Small Agency of the Year agency that developed campaigns and innovative solutions to clients ranging from Ford to the Mr. Robot TV series, Facebook, and Volkswagen just to name a few. He is now spends his time helping the sick and dying, periodically letting mostly startup mentees pick his brain and enjoying early retirement. He’s our latest guest on the Spiral Marketing Podcast to question what aspects of our life we trade to advance our careers. Peter provided a rare post-retirement interview. He generously shared how he was raised by a single mother and needed to hustle to buy Nintendo games and candy. Leverage Peter’s unique perspective on why our career’s sole purpose shouldn’t kill our soul’s purpose in this illuminating episode. I realized the only worthwhile thing to do would be to alleviate suffering in some way shape or form. Just a few of the points you’ll learn in this episode: What does it mean to be “familiar” with death? How does this inspire someone to celebrate life? Considering the mindset difference from helping people with systems of scale versus one to one. How do you measure value? How does trauma play a role in our professional lives? Learn the importance of recognizing our advantages and disadvantages Really take a look at what you’re doing and if it’s not essential, I don’t know how sustainable it’s going to be. On Digital Marketing For every success and failure, are you being kind to yourself? How can contemplative practice benefit your personal and professional life? Is your self worth tied to your career goals? Can you anchor this compulsion toward a positive end? Entrepreneurs In which context is scaling irrelevant? Why you should identify what you really want and acknowledge what you will trade to achieve that goal (happiness, family, and friends) What would happen if you treat your business the way you treat yourself? We’re whipping ourselves with this negative monkey mind chatter. Where to reach out and learn more about Peter: https://www.linkedin.com/in/corbett3000 https://twitter.com/corbett3000?lang=en
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    28 mins
  • Episode 50: Market Domination and Adaptation with Seth Greene

    Episode 50: Market Domination and Adaptation with Seth Greene
    Jan 31 2021
    https://youtu.be/bhpX11iXTuk “You've got to keep the images moving. Otherwise, people's attention starts to drop and they start multitasking.” Seth Greene is a nationally recognized marketer and the only person to be nominated three times for the GKIC Dan Kennedy Marketer of the Year Award. He’s our latest guest on the Spiral Marketing Podcast to tell businesses and entrepreneurs there’s a light at the end of this dark tunnel we’re in. If you feel your business or entrepreneurial endeavor can bring more value to the market as competitors struggle to virtualize their business, this episode can explain the big picture about what you should pay attention to. Enjoy our discussion about how to retain your current clients and expand your career pursuits. “If you're not excited and passionate about what you've got to offer, and that doesn't come across on camera, it won't work.” Just a few of the points you’ll learn in this episode: How are businesses responding to Covid ramifications? Why some high performing marketers are busier than ever before How Netflix and YouTube influence your web content (even if it isn’t a video) Compelling reasons why many businesses will not return to pre-Covid business practices “When I started pretty much all we had was direct mail and print advertising.” Marketers How can you offer value to potential clients online? The power of tradition and why your audience wants to stick with you The benefits of giving people value for free Why you shouldn’t rely on tried and true marketing methods Entrepreneurs What you should pay attention to when people have short attention spans Can you replicate brick and mortar success online easily? How can a pandemic increase your local reach to national or even global success? "Big companies have dramatically cut down on how much mail they're sending, which leaves less competition and more of a vacuum to be filled by smart marketers like you and me." Where to learn more about and reach Seth Greene: marketdominationllc.com
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    21 mins
  • Episode 49: Meaningful Contributions in Marketing with Tara Clever from MarginEdge

    Episode 49: Meaningful Contributions in Marketing with Tara Clever from MarginEdge
    Dec 17 2020
    https://youtu.be/ZSQTyJFQQdc “It's a time for us to start to be more disciplined around the way we position ourselves." Tara Clever is the Vice President of Marketing at MarginEdge, a company that streamlines key processes for restaurants. She's on this episode to discuss how the pandemic can lead to opportunities with the right data and empathy. Has your value proposition changed? Customer data is now more important than since the pandemic changed spending behaviour. Examining this new climate through the lens of marketing, sales, and an entrepreneurial spirit, can lead to new avenues of opportunities to build long lasting business relationships. “Are we saying something meaningful? Are we saying what's already been said?” Just a few of the points you’ll learn in this episode: The discipline it really takes to cut through the noise of the unnecessary How companies find creative ways to modify their business model What you should do when everything you know about your business will change Why certain brands will achieve more success over competitors as customers become more digitally savvy “We understand the pain, we know the lingo, this is part of our DNA.” Marketers The role of transparency between companies and customers What you should take away from a crisis The benefits of seeing the world through an experimental lens (agile startups to seasoned ventures) How data can minimize the “blame game” to optimize growth strategies Entrepreneurs What does your community expect from you during changing times? Why entertain the possibility of failure and success equally? Why it's not a good idea to make assumptions about what your customers want "Most owners and operators have a story that connects them to the product or company that they've built." Where to learn more about and reach Tara Clever: marginedge.com Tara’s LinkedIn
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    31 mins
  • Episode 48: Marketeering with CMO Atokatha Ashmond Brew from Nonprofit HR

    Episode 48: Marketeering with CMO Atokatha Ashmond Brew from Nonprofit HR
    Oct 1 2020
    "I started at the Smithsonian when marketing wasn't even a thing." Atokatha Ashmond Brew learned valuable lessons during her time working at The Smithsonian. Little did she know exploring the past at the world's largest museum would lead her to analyze past buying decisions around consumer behavior across many non-profit and for-profit organizations. Atokatha Ashmond Brew is a Senior Director for Client Marketing & Strategic Communications. She specializes in branding, strategic marketing, and communication to build excitement for brands and pinpoint profit opportunities. Atokatha is always asking herself how do we predict performance? How do we effectively market products, services, and measure growth? She discusses what it takes to be a high-energy marketeer/entrepreneur and the opportunities in disguise during changing times. “What we knew yesterday continues to change.” Just a few of the points you’ll learn in this episode: The importance of enthusiasm for our work Machine Learning and predictive analytics (effective money management) Why it's so important to monitor tasks beyond simple spreadsheets! How can you tactfully use information portals? “If you want to specialize in a particular area, you still need to understand other disciplines of marketing to put it all together. ” Marketers How can "smart data" improve content for your audience? Why is the past behavior of your target audience so important? Online certifications that are as helpful as traditional institutions What do hirers look for when choosing a new marketer? Entrepreneurs What's a helpful way to measure your progress? (Observing other organizations) Interested in building a team? Which skills should you prioritize? How to pivot your appeal to shifting conditions (especially pandemic times) Why it's important to stick to the facts of each day (webinars, podcasts, AMAs) "When we are working, we're still a human unit." Where to learn more about and reach Atokatha Ashmond Brew and references mentioned: Linkedin Profile Nonprofit HR Covid-19 Portal
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    29 mins
  • Episode 47: Epic Advertising with the Harmon Brothers’ Benton Crane

    Episode 47: Epic Advertising with the Harmon Brothers’ Benton Crane
    Jul 31 2020
    Benton Crane is the CEO of Harmon Brothers, the company behind viral videos that have generated more than a billion views and $350 million in sales. Viral marketing can be simply seen as stories with the stickiest concepts in our minds. That’s the approach Benton has taken in his quest to fix problems in the digital marketing space. He’s on this episode to discuss why you might be sitting on a goldmine of viral potential but you still need the right set of tools to strike gold! “There's no better format for storytelling than TV and film.” Just a few of the points you’ll learn in this episode: How trust can be a strong foundation for a successful company What does “freedom” have to do with talent and creativity? How can advertising make the world a better place? Why is storytelling the best form of communication? In addition, with respect to video and social media marketing, you’ll also learn the following: Exactly where is passion most useful throughout the creative process? What do Star Wars and your product/service have in common? What’s deeply baked into your DNA and how does it influence your business? Does it make a difference when you truly believe in a product? “People are inherently good and smart...when you trust them... they do amazing things.” Believing in your client’s vision can turn a simple video into a great piece of storytelling! “It can sound light-hearted but things like the Squatty Potty have actually improved millions of lives.” Where to learn more about and reach : harmonbrothersuniversity.com Benton Crane
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    28 mins
  • The Marketing Minute Episode #1

    The Marketing Minute Episode #1
    Jul 21 2020
    Welcome to the Marketing Minute! We’re a short-form story-driven podcast designed to provide value and industry insight—all in under ten minutes. Every episode, we invite an expert guest to answer three questions: What’s your favorite story for marketing communications professionals? What were the insights gained? Why do you do what you do? It’s all the value and nothing else. Succinct. Insightful. Actionable. Give us a listen, subscribe, and follow! 3-2-1. Done. When I was about 12 years old, my pediatrician found that I had ADHD. This was no surprise to my exhausted parents, and Ridellan was prescribed. I remember one of my friends snapped her fingers in front of me and said “Hey, Karl are you in there?“ I was there, and I was paying attention. “I see you snapping your fingers,“ I said, feeling like my personality had been pulled out of my body. It wasn’t a fun experience, but I learned to find solutions that met my needs. I still got distracted, of course. The difference was that I found my unique perspective lent itself to creating solutions that other people didn’t see. It’s allowed me to build several successful companies and grow hundreds of brands. The point is, I learned I had options: I didn’t have to accept what others believe were short-comings One prescribed solution isn’t always the right one Each of us has the power inside of us to overcome obstacles And seeing things differently, is a good thing. Sometimes, a very good thing. It’s been my lifelong passion to come up with creative solutions that serve people. I’m doing it now everyday through a digital marketing and media company, as well as by hosting this short-form show. On every episode, a subject matter expert delivers a relatable story, the insights to learn from that story, and why they do what they do, as I have just done in just a few minutes. It’s perfect for busy professionals with a modern attention span. I’m Karl Boehm, your host and guest for this episode. I’m the CEO and founder of Spiral Marketing, and this is the Marketing Minute.
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    2 mins
  • Episode 46: Persuasive Video Marketing with Lorna Earnshaw

    Episode 46: Persuasive Video Marketing with Lorna Earnshaw
    Jun 26 2020
    Lorna Earnshaw is a trilingual WINNING PRESENCE vocal coach, speaker, singer, songwriter and online marketing consultant based in California. Since 2004 she has grown her coaching business through stage and video presentations. Her YouTube and Facebook accounts have more than 5 million views altogether, while some of her posts went viral and have been seen more than 1.7 million times individually. As a marketing consultant, she has closed up to $124,000 in business in only one hour on stage. Through her voice coaching programs she has helped free their voices more than 60,000 people through the internet and more than 350 students in her private sessions. Besides her work as a coach, Lorna also owns a successful online marketing agency that serves 7-figure business in North America, South America and Japan and she also runs a successful online music business as an independent artist. Successful entrepreneurs that want to turn their passion into a business usually have the following things in common: Consistent flow of new clients Efficient advertising to increase revenue Enough free time to improve their work/life balance Enjoy closing deals Entrepreneurs and large companies from around the world have worked with Lorna Earnshaw (Lorna Vocals) to grow their brand using online video marketing strategies. She is on this episode to talk about persuasive voice and body language in video marketing. “We are creating this celebrity status that is going to make people want to pay for our service.” In this episode, you’ll learn the following: The power of video to advertise to potential clients. How you should expand your online presence. Why you don’t need a lot of capital to begin an efficient marketing plan. Why closing deals gives people real value. In addition, with respect to video and social media marketing, you’ll also learn the following: How important Facebook can be to find an audience and close deals on external platforms (The Conversion Funnel). How to avoid “attacking” your clients with too many ads and, instead, to have them search for you. What you look and sound like in your videos. Your emotions do matter. Why you should talk to as many people as possible to know what people care about. You can become a blackbelt in your niche by making videos with the right mindset! “If they don’t pay for it, they won’t pay attention.” Where to learn more about and reach Lorna: Lorna Earnshaw Abraham Laboriel: Facebook, Spotify, Apple Music, YouTube Music
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    42 mins