The Spiral Marketing Podcast

By: The Spiral Marketing Podcast
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  • Summary

  • Exploring the human side of Marketing Communications with Expert Guests and Topics that are immediately actionable and inspiring for Marketers, Entrepreneurs, Communications Professionals, and Creative Business-Minded people alike!
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Economics
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Episodes
  • Episode 52: How to Develop a Quarterly Marketing Plan with Karl Boehm

    Episode 52: How to Develop a Quarterly Marketing Plan with Karl Boehm
    Oct 29 2024
    https://youtu.be/edXpslW85hMAfter a two-year hiatus, the Spiral Marketing Podcast returns with Karl Boehm diving into the high-impact world of quarterly marketing plans. In this solo episode, Karl discusses the advantages of 90-day sprints over traditional yearly planning and outlines actionable steps to create a quarterly marketing plan that aligns with your big annual goals. Whether you’re leading a team or working solo, this episode provides a streamlined approach to prioritize and measure key performance indicators, tackle essential projects, and allocate resources effectively. Key Takeaways from Karl Boehm on Quarterly Marketing Plans: The Power of 90-Day Planning: Why quarterly planning can keep your team focused, agile, and accountable.SMART Goals and Annual Objectives: How to break down your yearly goals into quarterly milestones.Critical Areas of Focus and KPIs: Determine which projects matter most, set measurable outcomes, and learn to track key performance indicators with practical tools like Google Analytics and SEMrush.Steps to a Successful Quarterly Plan: From setting strategic priorities to aligning your team, this episode covers the essential elements you need to make each quarter a win. Episode Highlights: The Value of Quarterly Planning – Breaking down the advantages of 90-day sprints.Creating SMART Goals – Refresh on setting achievable, measurable goals.Mapping Out Your Marketing Plan – Setting priorities and determining resource allocation.Tracking Success – Leveraging analytics tools to measure your KPIs.Executing as a Team – Tips for presenting, aligning, and staying accountable each quarter. Resources Mentioned: Google Analytics SEMrush Native Analytics Platforms (Facebook, Twitter, LinkedIn) Looking to break down your annual goals into actionable quarterly plans? Use this Annual Strategic Plan Template as a starting point to map out your objectives, set milestones, and track progress each quarter. Take Action: Subscribe to stay updated with each new episode.Share this episode and leave a review to help others discover the Spiral Marketing Podcast
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    7 mins
  • Episode 51: Peter Corbett on Life Beyond Early Agency Retirement & Exit from iStrategyLabs

    Episode 51: Peter Corbett on Life Beyond Early Agency Retirement & Exit from iStrategyLabs
    Jul 1 2021
    https://www.youtube.com/watch?v=mwKkxChj1WY “I retired officially at the ripe old age of 36” Peter Corbett is a highly awarded successfully retired/exited founder and CEO of iStrategyLabs – an Ad Age Small Agency of the Year agency that developed campaigns and innovative solutions to clients ranging from Ford to the Mr. Robot TV series, Facebook, and Volkswagen just to name a few. He is now spends his time helping the sick and dying, periodically letting mostly startup mentees pick his brain and enjoying early retirement. He’s our latest guest on the Spiral Marketing Podcast to question what aspects of our life we trade to advance our careers. Peter provided a rare post-retirement interview. He generously shared how he was raised by a single mother and needed to hustle to buy Nintendo games and candy. Leverage Peter’s unique perspective on why our career’s sole purpose shouldn’t kill our soul’s purpose in this illuminating episode. I realized the only worthwhile thing to do would be to alleviate suffering in some way shape or form. Just a few of the points you’ll learn in this episode: What does it mean to be “familiar” with death? How does this inspire someone to celebrate life? Considering the mindset difference from helping people with systems of scale versus one to one. How do you measure value? How does trauma play a role in our professional lives? Learn the importance of recognizing our advantages and disadvantages Really take a look at what you’re doing and if it’s not essential, I don’t know how sustainable it’s going to be. On Digital Marketing For every success and failure, are you being kind to yourself? How can contemplative practice benefit your personal and professional life? Is your self worth tied to your career goals? Can you anchor this compulsion toward a positive end? Entrepreneurs In which context is scaling irrelevant? Why you should identify what you really want and acknowledge what you will trade to achieve that goal (happiness, family, and friends) What would happen if you treat your business the way you treat yourself? We’re whipping ourselves with this negative monkey mind chatter. Where to reach out and learn more about Peter: https://www.linkedin.com/in/corbett3000 https://twitter.com/corbett3000?lang=en
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    28 mins
  • Episode 50: Market Domination and Adaptation with Seth Greene

    Episode 50: Market Domination and Adaptation with Seth Greene
    Jan 31 2021
    https://youtu.be/bhpX11iXTuk “You've got to keep the images moving. Otherwise, people's attention starts to drop and they start multitasking.” Seth Greene is a nationally recognized marketer and the only person to be nominated three times for the GKIC Dan Kennedy Marketer of the Year Award. He’s our latest guest on the Spiral Marketing Podcast to tell businesses and entrepreneurs there’s a light at the end of this dark tunnel we’re in. If you feel your business or entrepreneurial endeavor can bring more value to the market as competitors struggle to virtualize their business, this episode can explain the big picture about what you should pay attention to. Enjoy our discussion about how to retain your current clients and expand your career pursuits. “If you're not excited and passionate about what you've got to offer, and that doesn't come across on camera, it won't work.” Just a few of the points you’ll learn in this episode: How are businesses responding to Covid ramifications? Why some high performing marketers are busier than ever before How Netflix and YouTube influence your web content (even if it isn’t a video) Compelling reasons why many businesses will not return to pre-Covid business practices “When I started pretty much all we had was direct mail and print advertising.” Marketers How can you offer value to potential clients online? The power of tradition and why your audience wants to stick with you The benefits of giving people value for free Why you shouldn’t rely on tried and true marketing methods Entrepreneurs What you should pay attention to when people have short attention spans Can you replicate brick and mortar success online easily? How can a pandemic increase your local reach to national or even global success? "Big companies have dramatically cut down on how much mail they're sending, which leaves less competition and more of a vacuum to be filled by smart marketers like you and me." Where to learn more about and reach Seth Greene: marketdominationllc.com
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    21 mins

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