In this episode of The Social Selling Podcast, host Daniel Disney tackles a common LinkedIn question: how often should you post? Daniel shares actionable advice for individual profiles and company pages, focusing on the balance between consistency and quality in content creation.

Best Moments:

(01:10) The importance of posting frequency on LinkedIn
(02:03) Recommendations for individual profile posting frequency
(03:46) Increasing posting frequency as confidence grows
(04:14) The optimal posting frequency for individual profiles
(07:17) Posting recommendations for company pages
(08:25) Increasing content volume as company page followers grow
(09:37) Examples of content ideas for company pages
(12:08) Mention of Daniel Disney's book with 500 LinkedIn content ideas

In this episode of The Social Selling Podcast, host Daniel Disney discusses the three essential things to do before investing in LinkedIn Sales Navigator. He emphasizes the importance of leveraging LinkedIn's free features to their full potential before committing to the paid tool.

Best Moments:

(01:24) The importance of building a personal brand before using Sales Navigator
(04:05) Sharing valuable content as a key strategy for LinkedIn success
(05:59) Growing a valuable network on LinkedIn
(07:22) The limitations and potential drawbacks of InMails
(08:35) The benefits of direct messaging on LinkedIn versus using InMails
(09:41) Leveraging LinkedIn's full potential before investing in Sales Navigator

In this episode of The Social Selling Podcast, host Daniel Disney explores how marketers can collaborate with sales teams to enhance social selling results, especially on LinkedIn. He highlights strategies for bridging the gap between marketing and sales through effective social selling approaches.

Best Moments:

(00:57) Introduction to the topic of marketing and sales collaboration for social selling
(01:33) LinkedIn as a bridge between marketing and sales
(02:35) Ways marketers can help sales teams leverage LinkedIn
(03:04) Content creation training for salespeople
(04:11) The importance of marketers being skilled in LinkedIn content creation
(05:14) Copywriting skills and their application to social selling
(06:16) Unlocking creativity in salespeople
(07:21) Conversion messaging techniques for LinkedIn profiles and content
(08:42) Encouraging marketing departments to upskill in LinkedIn if necessary
(09:38) The benefits of sales and marketing collaboration through social selling

In this engaging second part of a two-part series on The Social Selling Podcast, host Daniel Disney, continues exploring the evolving landscape of LinkedIn and its implications for social selling in 2025. Building on the foundational trends discussed in the first episode, Daniel focuses on four specific developments that sales professionals should leverage for success.

Key Highlights:

(01:38) Rise of Influencer Marketing on LinkedIn: Insight into how influencer marketing is expected to grow on LinkedIn, and strategies for either becoming an influencer or leveraging existing influencers in the industry.

(04:41) Value of Commenting: The increasing importance of commenting on posts as a critical engagement tool and its impact on visibility and network growth.

(05:59) Elevated Standards for Direct Messages: How the quality of direct messaging on LinkedIn needs to evolve to cut through the noise, focusing on personalization and value-driven communication.

(07:49) Reduced Organic Reach: A strategic discussion on the anticipated decrease in free organic reach on LinkedIn, urging a shift towards more paid and targeted strategies to maintain visibility and network growth.

In this insightful episode of The Social Selling Podcast, host Daniel Disney, a renowned expert in LinkedIn and social selling, unveils part one of his two-part series on the top social selling trends for 2025. Leveraging his history of accurate trend predictions, Daniel outlines what sales professionals and businesses can expect in the near future and how to prepare for these changes on LinkedIn and other platforms.

Key Highlights:

(01:07) Introduction to Daniel's Proven Predictions: A look back at his track record for foresight in social selling.

(02:26) Year of Video: A nod to the increasing dominance of video content on LinkedIn, briefly mentioned as a continuing trend from previous discussions.

(02:54) Credibility in Personal Branding: The critical importance of building and maintaining a credible personal brand on social platforms.

(06:03) Emergence of Social Selling Tech Stacks: How technology is increasingly integrated into social selling strategies.

(07:36) The Art of the Hook in Content: Techniques for crafting engaging hooks that capture attention and enhance engagement on LinkedIn.

(08:38) Ethical and Effective Use of AI in Social Selling: Guidelines for integrating AI tools into social selling to enhance, not replace, the human touch.

In this episode of The Social Selling Podcast, host Daniel Disney shares three valuable LinkedIn hacks to generate new sales opportunities that many salespeople and businesses are missing out on. Originally discussed during a private coaching session, these strategies are now being shared with a wider audience to help you leverage LinkedIn more effectively for sales success.

Best Moments:

(01:49) Outstanding Connection Requests: How to find and leverage them

(07:46) No Replies: The importance of follow-ups and different approaches

(09:39) Referrals: Tapping into existing customers for new opportunities

In a particularly insightful episode of The Social Selling Podcast, host Daniel Disney tackles a common concern among salespeople: what to do when your customers aren't active or present on LinkedIn. Daniel outlines practical strategies for engaging potential customers through alternative routes and enhancing one's presence on LinkedIn.

Key Discussion Points:

(01:25) Understanding the two types of prospects not on LinkedIn: those who are physically absent and those who are inactive.

(02:46) The importance of considering future possibilities, such as prospects eventually joining LinkedIn.

(03:46) Hypothetical scenario where the target is a VP of Sales who isn’t on LinkedIn.

(04:15) Strategy 1: Targeting other team members of the prospect who might be active on LinkedIn.

(05:41) Strategy 2: Broadening the search to other departments within the company to find connectable points.

(06:31) Strategy 3: Exploring other social networks where the prospect may be more active.

(08:19) Strategy 4: Utilizing introductions and referrals through mutual connections to reach the prospect.

(09:03) Strategy 5: Continually building and refining your personal brand on LinkedIn to attract prospects indirectly.

In a recent episode of The Social Selling Podcast, host Daniel Disney dives into the significant change on LinkedIn—the removal of the platform's yellow top voice badges. This episode sheds light on the evolution of LinkedIn's recognition system, discusses the value and credibility issues associated with these badges, and what their removal means for users.

Key Discussion Points:

(01:05) Detailed explanation of the original blue LinkedIn top voice badge

(02:36) Introduction and explanation of the newer yellow top voice badges

(03:40) Insight into the process and criteria for obtaining a yellow top voice badge

(04:38) Discussion on the credibility issues associated with the yellow badges

(06:05) LinkedIn's official announcement regarding the removal of yellow badges

(06:35) Daniel's personal opinions on the impact and implications of this change

(08:22) Consideration of potential improvements for the remaining blue logo badges

(09:16) Suggestions for alternative systems of recognition that LinkedIn could consider

(10:44) Closing thoughts on the farewell to yellow top voice badges and what's next