The Social Selling Podcast

By: Daniel Disney
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  • Summary

  • Bringing you the latest and greatest LinkedIn & Social Selling tips from the best experts, practioners, influencers and most importantly, real salespeople getting real social selling results right now.
    © 2024 The Social Selling Podcast
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Career Success Economics Leadership
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Episodes
  • S3 E54 - Why Every CEO Should Be On LinkedIn

    S3 E54 - Why Every CEO Should Be On LinkedIn
    Nov 12 2024

    In this episode of The Social Selling Podcast, host Daniel Disney makes a compelling case for why CEOs and senior leaders should be actively building their personal brands on LinkedIn. He addresses common objections, outlines the benefits, and provides practical steps for getting started.

    Best Moments:

    (01:00) The importance of CEOs and senior leaders being active on LinkedIn

    (02:08) Addressing the "too busy" objection

    (03:14) Options for building a personal brand: outsourcing vs. doing it yourself

    (06:11) Benefits of building a personal brand on LinkedIn

    (10:22) Three key activities for building a personal brand

    (11:58) The growing importance of LinkedIn for influencer marketing
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    14 mins
  • S3 E53 - $1M LinkedIn Messages

    S3 E53 - $1M LinkedIn Messages
    Nov 5 2024

    In this episode of The Social Selling Podcast, host Daniel Disney shares the story behind the LinkedIn message that won him a £1,000,000 (approximately $1,200,000) sale. He breaks down the key components of effective LinkedIn messaging and provides insights into his successful approach to social selling.

    Best Moments:

    (01:30) Overview of Daniel's books on LinkedIn messaging

    (02:25) The importance of messaging the right people

    (03:53) Being confident in articulating your value proposition

    (05:04) The significance of connecting with prospects on LinkedIn

    (06:30) Providing value before sending a sales message

    (07:24) Breakdown of the million-pound LinkedIn message

    (08:37) The prospect's response and follow-up process

    (09:24) Winning the deal against larger competitors

    (10:39) Comparison to typical spammy LinkedIn messages

    (11:16) Promotion of "The Ultimate LinkedIn Messaging Guide" book
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    13 mins
  • S3 E52 - What Is The Future Of Social Selling

    S3 E52 - What Is The Future Of Social Selling
    Oct 29 2024

    In this episode of The Social Selling Podcast, host Daniel Disney discusses the future of social selling, based on his extensive experience in the field since its early days. He shares insights, predictions, and actionable recommendations for staying ahead as social selling continues to evolve.

    Best Moments:

    (00:58) Introduction to the topic of the future of social selling

    (01:14) Brief history of social selling and Daniel's early involvement

    (03:46) The impact of AI on social selling

    (05:59) The growing importance of video content in social selling

    (09:16) The trend towards 24/7 activeness on LinkedIn

    (10:39) The increasing value of personal branding and B2B influencer marketing
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    13 mins

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Profile Image for Steven Zubrzycki

Great content for anyone thinking about and starting on LinkedIn!

Key takeaways:
Prioritize LIKING and COMMENTING within the first 15 mins of company or leadership content to build traction and foster engagement. DON’T prioritize Sharing a post; Make your OWN POST and back link to the post/article to cast wider, more impactful messaging on social.

Great candid format in the first episode, can’t wait to see where this journey goes to learn how to better execute on social.

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