The Social Selling Podcast

By: Daniel Disney
  • Summary

  • Bringing you the latest and greatest LinkedIn & Social Selling tips from the best experts, practioners, influencers and most importantly, real salespeople getting real social selling results right now.

    © 2025 The Social Selling Podcast
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Episodes
  • S3 E65 - How Many Times Should You Post on LinkedIn?
    Jan 28 2025

    In this episode of The Social Selling Podcast, host Daniel Disney tackles a common LinkedIn question: how often should you post? Daniel shares actionable advice for individual profiles and company pages, focusing on the balance between consistency and quality in content creation.

    Best Moments:

    (01:10) The importance of posting frequency on LinkedIn
    (02:03) Recommendations for individual profile posting frequency
    (03:46) Increasing posting frequency as confidence grows
    (04:14) The optimal posting frequency for individual profiles
    (07:17) Posting recommendations for company pages
    (08:25) Increasing content volume as company page followers grow
    (09:37) Examples of content ideas for company pages
    (12:08) Mention of Daniel Disney's book with 500 LinkedIn content ideas

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    13 mins
  • S3 E64 - 3 Things To Do BEFORE Buying Sales Navigator
    Jan 21 2025

    In this episode of The Social Selling Podcast, host Daniel Disney discusses the three essential things to do before investing in LinkedIn Sales Navigator. He emphasizes the importance of leveraging LinkedIn's free features to their full potential before committing to the paid tool.

    Best Moments:

    (01:24) The importance of building a personal brand before using Sales Navigator
    (04:05) Sharing valuable content as a key strategy for LinkedIn success
    (05:59) Growing a valuable network on LinkedIn
    (07:22) The limitations and potential drawbacks of InMails
    (08:35) The benefits of direct messaging on LinkedIn versus using InMails
    (09:41) Leveraging LinkedIn's full potential before investing in Sales Navigator

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    11 mins
  • S3 E63 - How Marketers Can Support Sales On LinkedIn
    Jan 14 2025

    In this episode of The Social Selling Podcast, host Daniel Disney explores how marketers can collaborate with sales teams to enhance social selling results, especially on LinkedIn. He highlights strategies for bridging the gap between marketing and sales through effective social selling approaches.

    Best Moments:

    (00:57) Introduction to the topic of marketing and sales collaboration for social selling
    (01:33) LinkedIn as a bridge between marketing and sales
    (02:35) Ways marketers can help sales teams leverage LinkedIn
    (03:04) Content creation training for salespeople
    (04:11) The importance of marketers being skilled in LinkedIn content creation
    (05:14) Copywriting skills and their application to social selling
    (06:16) Unlocking creativity in salespeople
    (07:21) Conversion messaging techniques for LinkedIn profiles and content
    (08:42) Encouraging marketing departments to upskill in LinkedIn if necessary
    (09:38) The benefits of sales and marketing collaboration through social selling

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    11 mins

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Great content for anyone thinking about and starting on LinkedIn!

Key takeaways:
Prioritize LIKING and COMMENTING within the first 15 mins of company or leadership content to build traction and foster engagement. DON’T prioritize Sharing a post; Make your OWN POST and back link to the post/article to cast wider, more impactful messaging on social.

Great candid format in the first episode, can’t wait to see where this journey goes to learn how to better execute on social.

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