Rob Cairns from Stunning Digital Marketing discusses the security risks associated with using link shorteners like bit.ly. He argues that these shortened links can conceal malicious websites, making it difficult for users to assess the safety of a link before clicking. Cairns shares his agency's policy of avoiding link shorteners due to these potential security concerns and the importance of trust in online interactions. He suggests exploring alternative methods for obtaining statistics without compromising user security. The podcast is a production of Stunning Digital Marketing and expresses appreciation for family members.

The podcast features Rob Cairns of Stunning Digital Marketing interviewing Todd Jones about the concept of "story gaps." Jones explains that story gaps are intentionally or unintentionally omitted details in a story that allow the audience to fill in the blanks using their own experiences. This technique, along with "neural coupling," helps create a connection between the storyteller and the audience. They discuss how this applies to various mediums, highlighting the importance of storytelling in business and personal branding. They touch upon vulnerability, authenticity, and the power of shared experiences in building connections. They suggest engaging in real-world interactions outside of work to promote connectedness.

The SDM Show podcast features Rob Cairns interviewing Onar Alili from OOPSpam about their 2024 spam report. The report analyzes 20 million spam samples, revealing SEO, political, and financial spam as top categories, with a significant portion targeting WordPress websites. They explored the rise of sophisticated spam tactics including the exploitation of AI, IoT devices, and crypto scams. They discussed the importance of multi-layered security solutions for websites, especially for small businesses often targeted due to lax security practices. OOPSpam utilizes data analysis and models, plus IP and email lists, to identify and filter spam, offering geo-restrictions and unlimited website plans. They also touched on emerging AI-driven threats such as voice scams, which is a growing and scary trend.

The SDM Show podcast features Rob Cairns interviewing Onar Alili from OOPSpam about their 2024 spam report. The report analyzes 20 million spam samples, revealing SEO, political, and financial spam as top categories, with a significant portion targeting WordPress websites. They explored the rise of sophisticated spam tactics including the exploitation of AI, IoT devices, and crypto scams. They discussed the importance of multi-layered security solutions for websites, especially for small businesses often targeted due to lax security practices. OOPSpam utilizes data analysis and models, plus IP and email lists, to identify and filter spam, offering geo-restrictions and unlimited website plans. They also touched on emerging AI-driven threats such as voice scams, which is a growing and scary trend.

Rob Cairns, from Stunning Digital Marketing, presents a podcast episode discussing the security risks associated with QR codes. He explains that security hinges on trust, questioning the reliability of QR code sources in public places. Cairns highlights the danger of users blindly scanning QR codes without verifying the destination URL, potentially leading them to malicious websites. Due to these vulnerabilities, he personally avoids using QR codes, suggesting caution, especially with publicly displayed ones susceptible to tampering. He believes openly displayed QR codes are a security risk and advises users to be careful.

The SDM podcast episode features a discussion between Rob Cairns and Bridget Willard about leveraging the reply button on social media as a powerful business development tool. Bridget emphasizes the importance of engaging with others' content to build relationships, increase visibility, and demonstrate humanity. They outline strategies for commenting authentically, offering valuable insights, and connecting with individuals in parallel industries. The conversation also shifts into related areas, underscoring the necessity of business development activities such as networking and niching down to find your market. Ultimately, they advocate for building genuine connections and providing value, which will then lead to increased business opportunities.

This podcast episode features a conversation between Rob Cairns and Tim Nash about recent WordPress plugin vulnerabilities. Tim, a WordPress security expert, discusses the challenges of managing numerous security alerts and the limitations of relying solely on automated vulnerability reports. He emphasizes the importance of proactive patching, a well-defined software stack, and the use of web application firewalls (WAFs) for robust website security. The discussion also highlights the risks associated with relying on free, often poorly configured, security plugins and the increasing speed at which vulnerabilities are exploited. Finally, they stress the importance of paying for professional security services to protect against these threats.

This podcast episode discusses credibility enhancers for businesses, focusing on building trust with potential customers. **Social proof**, including **testimonials**, **case studies**, and **media appearances**, are highlighted as key strategies. The speakers also explore the importance of **word-of-mouth marketing**, **logos of well-known brands**, **awards and certifications**, and **data-driven results**. The discussion emphasizes the need for genuine and verifiable information to establish credibility, advising against fabricated data or exaggerated claims. Finally, the importance of responding to both positive and negative customer feedback is stressed.