When it comes to creating social media content, consistency and authenticity are your

superpowers. Social media success doesn’t happen overnight but with consistent effort, the right tools, and a clear strategy, you can achieve amazing results.

If you're struggling with what to post, when to post, or how to generate leads consistently this episode is packed with actionable strategies just for you!

We have another special episode where I take you behind the scenes and share a recent workshop I held inside PM Accelerate and we dive into one of the most impactful topics for business owners and personal brands - social media trends, tips, and tricks.

“We're not all perfect all the time. We have our struggles, we have our good days, we have our bad days, and that's what resonates with people because that's exactly what the people

looking at our content online are going through in their real lives. So don't be afraid to share that and be raw and be real..” - Kylie Walker

We explore:

- How I grew That Property Mum through Social Media and Digital Marketing

- Social Media as a lead generation tool and how to attract clients organically and make

social media work for you, even while you sleep

- Top platforms for business growth why Instagram, Facebook, LinkedIn, and TikTok are

game changers for real estate and property management professionals

- How to create content that converts from personal stories to educational posts

- AI Tools that I love to help streamline and simplify the content creation process

- Why consistency is key and how showing up regularly boosts your visibility and

engagement

Kylie’s Resources

Property Management Growth School:

https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Connect with Kylie:

Instagram - https://www.instagram.com/thatpropert...

Website - https://www.thatpropertymum.com.au/

Facebook - https://web.facebook.com/thatpropertymum

Facebook Group - https://web.facebook.com/groups/prope...

Pinterest - https://www.pinterest.com/kyliewalker/

LinkedIn - https://www.linkedin.com/in/kylie-wal...

YouTube - / @thatpropertymum

Flussos - https://flussos.com/

Validum Institute Real Estate Training - https://www.validum.edu.au/

Social media can feel like a daunting task sometimes – but guess what? It doesn’t have to be!

With the right strategy and tools, you can set yourself up for success by using social media to grow your personal brand, generate leads, and reduce stress so you can have fun with your business.

By focusing on authentic content, planning ahead, and engaging with your audience, you can create a consistent and valuable online presence that attracts the right clients and leads to business growth.

This week, we have another special episode where I take you behind the scenes and share a recent workshop I held inside PM Accelerate: How To Create Content For New Business. We focus on exposing your personal and business brand to new audiences, generating organic leads around the clock, and growing your property business through engaging content to achieve your lifestyle and financial goals.

“Warm content is what makes people feel something. It creates a deeper connection with you. It makes them feel like they know you. And, obviously, if they feel like they know you, they’ll eventually trust you and want to work with you.”

– Kylie Walker

We explore:

• Why social media matters for lead generation and business growth.
• How to choose the right social media platforms and set them up for lead generation and success.
• How to create content that helps you build trust and create deeper connections with your audience using my simple method.
• The 3 main pillars your content should include to help you engage with your audience.
• My favourite tools to plan and schedule your content, and a winning strategy on how to plan your content in advance.
• How to repurpose your content so it not only saves you time but reaches more people.
• Overcome your fears by posting content with a purpose and focusing on adding value.
• My own journey with overcoming the fear of social media and how you can too.

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Connect with Kylie:

Instagram - https://www.instagram.com/thatpropert...

Website - https://www.thatpropertymum.com.au/

Facebook -

One of the foundations of marketing is our personal and business brand. Without implementing this correctly, all our other marketing efforts may not resonate and could make our overall marketing approach much harder.

This week, we have a special episode where I take you behind the scenes and share a recent workshop I held inside PM Accelerate on building and becoming an iconic brand. This session will help you gain a clear sense of where to focus your energy for improved lead generation, client engagement, and brand visibility.

It’s packed with actionable tips on optimising your digital profile, building and nurturing an email list, creating engaging content, and insights from both digital and traditional marketing strategies that you can implement right away.

“If you're an Agent, Property Manager, or Business Development Manager in a large agency, building a personal brand is still essential.” - Kylie Walker

We explore:

• How to review and audit your social media and website to ensure your online presence is consistent and aligns with your brand’s values while identifying any areas needing improvement.
• The importance of building an email list for long-term business growth and how to offer valuable resources and create e-newsletters tailored to specific audience segments.
• How to maintain monthly communication with clients through newsletters, providing updates on new legislation, compliance tips, or case studies.
• Using podcasts as a marketing tool - whether by creating your own or pitching to be a guest on others.
• Traditional marketing strategies remain valuable today, providing different opportunities for your business and fostering community connections.

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Connect with Kylie:

Instagram - https://www.instagram.com/thatpropert...

Website - https://www.thatpropertymum.com.au/

Facebook - https://web.facebook.com/thatpropertymum

Facebook Group - https://web.facebook.com/groups/prope…

Pinterest -

Are you looking to grow your Real Estate business and improve efficiency in your property management?

As a property manager or real estate agent, you know that every minute counts. Whether you’re managing multiple properties, handling client inquiries, or dealing with endless paperwork, finding ways to streamline your work, leverage technology and learning how to scale smartly, really can make a huge difference.

In this episode I chat with Andrew Kalagiri. the CEO and founder of Flick It Over, an electronic signature platform revolutionising the real estate industry. Andrew identified critical pain points in property management and built a solution to address them, resulting in increased efficiency and client satisfaction.

“ So I think at some stage you've got to follow your gut and stop listening to everyone and saying: this is how you're meant to do it. No, this is a normal process. 'cause all you'll do is just become a normal company and you'll, you'll become the same as everything else that is out there” - Andrew Colagiuri

We explore:

• How Andrew opened his own office and moved into property management, where he discovered a love for solving complex challenges and building long-term client relationships
• How Andrew founded Flick It Over to address common pain points in document signing for property managers, with the belief that he could make things simpler and more efficient for real estate professionals
• How to embrace curiosity and have the confidence to push forward in business despite obstacles and challenges you may across
• The importance of staying focused on solving real problems in the business that you may face rather than worrying about competition in the industry
• Knowing when to listen to feedback from the market and when to forge your own path
• How entrepreneurship is about listening to customer needs but also having the courage to pursue a vision, even if it goes against conventional advice. Andrew shares how asking questions, staying curious, and learning continuously have been critical in developing and growing his business

Connect with Andrew Colagiuri

https://www.linkedin.com/in/andrew-colagiuri/

https://flkitover.com/

https://flkitover.com/interactive-demo/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy...

Having a strong digital presence is crucial for any real estate agent.

Whether you’re an experienced agent or just starting out, focusing on how you present yourself online will help you build trust with potential clients and grow your business.

Maintaining consistency in your digital profile, showcasing your expertise and keeping your brand relevant in the ever changing online world is key and in this episode we go over exactly this to help you create stronger connections with potential clients.

We chat with Steve Carroll, a digital marketing expert who helps real estate agents succeed online through powerful consumer insights. With over two decades of experience, Steve has played a pivotal role in transforming individuals, businesses, and industries. He has held leadership positions at major media companies like REA Group and News Corp, guiding professionals across three continents. Steve is also noted for his charity work, leading bike rides to support Hands Across the Water.

Steven helps real estate agents STAND OUT online and win new business using powerful consumer insights and is the facilitator of the Property Industry’s no.1 leadership event in Australia.

“ So every single property manager, every single real estate leader, every single real estate agent has got to think about their Netflix trailer. So your Netflix trailer, when I look at your LinkedIn, is helping property managers and real estate professionals build iconic businesses. We elevate brands and simplify systems. So our clients earn more income with less stress.”

- Steve Carroll

We explore:

• How keeping profiles up to date on all platforms like realestate.com.au, Google, and LinkedIn and having a solid online presence is what gets you invited to client meetings
• Having consistency in reviews and how agents should aim to spread reviews and recommendations across multiple platforms to build credibility and visibility
• How you can connect with clients by simply being yourself and using an authentic, professional photo in your Linkedin Profile
• How sharing personal stories matter to highlight personal values and passions in your bio to build authentic connections
• Steve’s involvement with Hands Across the Water, a charity founded after the 2004 tsunami to help orphaned children in Thailand and how you can be part of this life changing charity too

Connect with Steve Carroll

https://www.linkedin.com/in/steverobertcarroll/

https://digital-live.com.au/

https://digital-live.com.au/bike-ride/

https://www.facebook.com/digitalliveaus/

https://www.instagram.com/digitalliveaus/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses:

Tired of dealing with rent arrears?

Rent arrears can start off really small with a late payment here or there but if not managed properly it can snowball into something much bigger leading to serious financial stress and legal battles.

Rent arrears is a task that must be given attention daily and sometimes we forget the human element involved in managing finances or money. Life happens, illnesses, jobs, relationships or addictions can all affect rental payments and maybe it’s time for us to focus on more of a holistic solution to the rent arrears issue. Like helping tenants with budgeting tools and saving money for a rainy day (Let's be honest we have all been there! We’ve all had financial struggles from time to time).

Facing tenant rent arrears is a challenge, but it doesn't have to be a battle.

What if I told you there are more creative solutions and support for property managers navigating rent arrears then you thought?

In this episode we chat with Shane who is an experienced executive with a backgroundin financial services and academia, demonstrating proven leadership inmanaging technology businesses, developing financial products, and enhancing digital customer experiences.

His career highlights include successfully launching products to market and achieving tangible results while engaging with diverse internal and external stakeholder groups across various cultural backgrounds.

Tune into this episode for alternative strategies to manage and prevent rent arrears.

“I think having a call center or a resource available is a really good tool to manage those arrears and giving the renter features and tools to stay on top of their budgeting is a really important one” - Shane Lavagna-Slater

We explore:

• How Rentpay is cutting down admin work for property managers, from hours to just minutes a day
• The benefits with Rentpay and their cleared payment system. That means no more worrying about dishonored payments or refunding rent that’s already been transferred to property owners
• The upcoming innovations of Rentpay from paypal integrations, invoicing and payment options
• An overview of Rentpay by Shane and how it works along with it’s features and how Rentpay simplifies rental management for agencies while providing tenants with more control and convenience

Connect with Shane Lavagna-Slater

https://www.linkedin.com/in/shane-lavagna-slater-phd-gaicd-0664b620/?originalSubdomain=au

https://www.rentpay.com.au/

https://www.rentpay.com.au/agents/?utm_campaign=perfmax_paylab&utm_medium=cpc&utm_source=google

https://www.youtube.com/watch?v=hqJ9kINoT-g

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses:

Have you ever wondered if it’s too late to switch careers or start something completely new?

Maybe you’re considering a career in property management or need some encouragement to take on a new venture?

If you're curious about starting a new career later in life, want to learn more on how to balance work with life’s challenges and have motivation to overcome obstacles, or simply want tips on managing tenants and property then you won’t want to miss listening to our inspiring guest in this episode!

We chat with Kerol Dunne who is a Property Manager for Star Realty Qld and is committed to providing a great Property Management Experience for both Landlords and Tenants.

Kerol made a fresh start in property management, after battling and overcoming serious health challenges with Ovarian Cancer.

Her resilience, dedication, and passion for helping others shine through in her story,making this episode both inspiring and insightful for anyone considering a career change, particularly into the world of property management.

“I think if you surround yourself with those positive people around you and you've got, everybody showing you how much love they have for you, why would you want to leave?” - Kerol Dunne

We explore:

• Kerol’s inspiring professional in various business ventures
• Her diagnosis with Ovarian Cancer, her road to recovery and how she’s overcome it
• How she joined her daughter’s Real Estate business and completed a property management course in her late 50’s
• How she overcame learning challenges affected by chemotherapy and how having persistence and a willingness to learn can lead to success in any career
• What she loves about property management from finding tenants the perfect home to the satisfaction of seeing a property well taken care of, and building relationships with tenants
• How the language barrier with some tenants can make property management tricky, and shares her methods for overcoming it
• Why communication is key and the importance of keeping the lines of communication open, including making phone calls to resolve issues faster.
• Her unique advice for those thinking to enter the property management industry and the need for strong communication skills in person and over the phone

Connect with Kerol Dunne

https://starrealtyqld.com/pages/about

https://starrealtyqld.com/

https://www.facebook.com/starrealtyqld

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

The Tarsi...

As the property management landscape evolves we are witnessing a new breed of property entrepreneurs coming through who are redefining the industry with innovative approaches, cutting edge technology and a fresh perspective on client service.

These trail blazers are not just managing properties, they are transforming the entire business model to create more efficient customer centric and profitable ventures.

So if you’re looking for a bit of motivation, education and a reminder of how good property management really can be then this episode is a must listen.

I chat with Chester Tuohy, the young founder and director of Tuohy Property Management based in Brisbane. At just 21, Chester has already made a significant impact in the property management industry with his innovative solutions and exceptional service focused on long-term rentals. Starting his journey at 18 with short-term rentals, Chester has grown his company by emphasising a client first approach and leveraging technology. His vision, leadership, and dedication serve as a beacon of inspiration for aspiring property management entrepreneurs.

“Finding your rhythm is really important. So, for me, that's waking up early and getting all the urgent tasks just done, like hitting the tennis ball into someone else's court.”

- Chester Toohey

We explore:

• How Chester started in short-term rentals, managing Airbnb properties with a software based approach
• How to take a more active role in maxmising client relationships and property performance
• Why communication is key and how setting expectations and maintaining open communication can lead to better outcomes for everyone
• How to leverage data for success such as tracking calls and conversions so you can stay motivated and identify the most effective strategies for lead generation
• How to assess different lead generation strategies like cold calling and social media marketing to best serve your strengths
• How to embrace competition and how it can help you be innovative and collaborative which can lead to creating further opportunities in the industry

Connect with Chester Toohey

https://tooheypm.com.au/

https://www.instagram.com/toohey_pm/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

The Tarsi Way - https://thetarsiway.com)

Kolmeo: https://kolmeo.com/

Connect with Kylie:

Instagram -