When it comes to creating social media content, consistency and authenticity are your

superpowers. Social media success doesn’t happen overnight but with consistent effort, the right tools, and a clear strategy, you can achieve amazing results.

If you're struggling with what to post, when to post, or how to generate leads consistently this episode is packed with actionable strategies just for you!

We have another special episode where I take you behind the scenes and share a recent workshop I held inside PM Accelerate and we dive into one of the most impactful topics for business owners and personal brands - social media trends, tips, and tricks.

“We're not all perfect all the time. We have our struggles, we have our good days, we have our bad days, and that's what resonates with people because that's exactly what the people

looking at our content online are going through in their real lives. So don't be afraid to share that and be raw and be real..” - Kylie Walker

We explore:

- How I grew That Property Mum through Social Media and Digital Marketing

- Social Media as a lead generation tool and how to attract clients organically and make

social media work for you, even while you sleep

- Top platforms for business growth why Instagram, Facebook, LinkedIn, and TikTok are

game changers for real estate and property management professionals

- How to create content that converts from personal stories to educational posts

- AI Tools that I love to help streamline and simplify the content creation process

- Why consistency is key and how showing up regularly boosts your visibility and

engagement

Kylie’s Resources

Property Management Growth School:

https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Connect with Kylie:

Instagram - https://www.instagram.com/thatpropert...

Website - https://www.thatpropertymum.com.au/

Facebook - https://web.facebook.com/thatpropertymum

Facebook Group - https://web.facebook.com/groups/prope...

Pinterest - https://www.pinterest.com/kyliewalker/

LinkedIn - https://www.linkedin.com/in/kylie-wal...

YouTube - / @thatpropertymum

Flussos - https://flussos.com/

Validum Institute Real Estate Training - https://www.validum.edu.au/

Social media can feel like a daunting task sometimes – but guess what? It doesn’t have to be!

With the right strategy and tools, you can set yourself up for success by using social media to grow your personal brand, generate leads, and reduce stress so you can have fun with your business.

By focusing on authentic content, planning ahead, and engaging with your audience, you can create a consistent and valuable online presence that attracts the right clients and leads to business growth.

This week, we have another special episode where I take you behind the scenes and share a recent workshop I held inside PM Accelerate: How To Create Content For New Business. We focus on exposing your personal and business brand to new audiences, generating organic leads around the clock, and growing your property business through engaging content to achieve your lifestyle and financial goals.

“Warm content is what makes people feel something. It creates a deeper connection with you. It makes them feel like they know you. And, obviously, if they feel like they know you, they’ll eventually trust you and want to work with you.”

– Kylie Walker

We explore:

• Why social media matters for lead generation and business growth.
• How to choose the right social media platforms and set them up for lead generation and success.
• How to create content that helps you build trust and create deeper connections with your audience using my simple method.
• The 3 main pillars your content should include to help you engage with your audience.
• My favourite tools to plan and schedule your content, and a winning strategy on how to plan your content in advance.
• How to repurpose your content so it not only saves you time but reaches more people.
• Overcome your fears by posting content with a purpose and focusing on adding value.
• My own journey with overcoming the fear of social media and how you can too.

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Connect with Kylie:

Instagram - https://www.instagram.com/thatpropert...

Website - https://www.thatpropertymum.com.au/

Facebook -

One of the foundations of marketing is our personal and business brand. Without implementing this correctly, all our other marketing efforts may not resonate and could make our overall marketing approach much harder.

This week, we have a special episode where I take you behind the scenes and share a recent workshop I held inside PM Accelerate on building and becoming an iconic brand. This session will help you gain a clear sense of where to focus your energy for improved lead generation, client engagement, and brand visibility.

It’s packed with actionable tips on optimising your digital profile, building and nurturing an email list, creating engaging content, and insights from both digital and traditional marketing strategies that you can implement right away.

“If you're an Agent, Property Manager, or Business Development Manager in a large agency, building a personal brand is still essential.” - Kylie Walker

We explore:

• How to review and audit your social media and website to ensure your online presence is consistent and aligns with your brand’s values while identifying any areas needing improvement.
• The importance of building an email list for long-term business growth and how to offer valuable resources and create e-newsletters tailored to specific audience segments.
• How to maintain monthly communication with clients through newsletters, providing updates on new legislation, compliance tips, or case studies.
• Using podcasts as a marketing tool - whether by creating your own or pitching to be a guest on others.
• Traditional marketing strategies remain valuable today, providing different opportunities for your business and fostering community connections.

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

Kolmeo: https://kolmeo.com/

Connect with Kylie:

Instagram - https://www.instagram.com/thatpropert...

Website - https://www.thatpropertymum.com.au/

Facebook - https://web.facebook.com/thatpropertymum

Facebook Group - https://web.facebook.com/groups/prope…

Pinterest -