• Where Should I Do My Marketing?
    Aug 27 2024

    You’ve been waiting by the phone for weeks,

    But word of mouth’s not bringing in any new work…

    You’ve scrambled to keep your guys busy,

    But you’re running out of side jobs…

    And with no projects on the horizon,

    You decide to try online advertising…

    But you’re overwhelmed by the options…

    Which one should you use?

    Google? Facebook? Something else?

    You decide to bite the bullet and try one out…

    But it’s not getting you the results you want…

    Should you switch to another platform?

    You don’t want to waste more money…

    But now you’re getting desperate…

    So what the heck should you do?

    The ‘Google vs Facebook’ question comes up all the time.

    And it’s a good question.

    But to answer it, there’s a few things to consider and a bit of thinking involved.

    In a nutshell, you need to know your marketing strategy.

    If you get that right, you’ll get the results too.

    In this episode, you'll learn how to:

    • Target the Right Customers to Get the Best Jobs for You
    • Choose The Platform That’ll Get the Most Bang for Your Buck
    • Make Double What You Spend on Marketing… Or Even More

    Don’t throw money away hoping someone will stumble across your ad. Be strategic.

    LINKS MENTIONED IN THIS EPISODE:

    • Claim a Free Planning Session to learn what coaching could do for your business
    • Join our FREE private community of trades business owners in our Facebook group
    • Subscribe to our YouTube Channel
    • Get a copy of the Profitable Tradie book

    Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
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    30 mins
  • How to Win More Big Jobs
    Aug 20 2024

    If you’re really honest,

    Do you sometimes look around…

    At your mates’, or competitors’ businesses…

    And wish you had big chunky jobs like the ones they’re doing?

    You’re tied up with lots of small jobs…

    They take a fair amount of work to land…

    And time to schedule…

    Plus, you need a bunch of them to keep your guys busy…

    But if you landed one huge job, you’d be sorted for the year...

    It’d make your business so much more profitable...

    And your life way easier...

    Right?

    Well, it ain’t always roses.

    If you take on a job that's too big for you, it can literally destroy your business.


    On the other hand, if you do it right with a decent strategy, there's massive opportunity.

    But how do you get bigger jobs?

    And how do you pull them off in a manageable and profitable way?

    WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST:

    1. How to Tackle Large Projects Without Getting Squashed in the Process
    2. Common Mistakes to Avoid When Scaling Up
    3. The Secret to Winning Big Game-Changing Contracts

    Hey, it doesn't have to be a million bucks plus to be a big job...

    It's just good to have some chunkier stuff in there.

    So, get stuck in and watch the episode now.


    LINKS MENTIONED IN THIS EPISODE:

    • Claim a Free Planning Session to learn what coaching could do for your business
    • Join our FREE private community of trades business owners in our Facebook group
    • Subscribe to our YouTube Channel
    • Get a copy of the Profitable Tradie book

    Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
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    23 mins
  • How to Overcome the Fear of Growth
    Aug 13 2024

    We’ve all seen it, right?

    Some dude gets cocky when things start going well for his business.

    Thinking he’s destined to be a millionaire, he hires a bunch of new guys…

    Gets a big warehouse, buys extra vehicles…

    Does a bunch of flashy advertising…

    All to try and grow the business.

    But he’s got too big for his boots.

    Gone too hard, too fast.

    Soon, things get crazy busy.

    Without proper systems, it all falls apart.

    And he ends up falling on his face.

    It’s easy to think growing your business will only create more stress and hassle.

    But when it's done right, it’s a really different story.

    There are plenty of owners who have grown their business successfully.

    They make good money – and can afford to travel for a month every year.

    They have more time – to coach their kids’ sports team and go to all their games.

    They have more freedom – to regularly take Fridays off knowing their business is fine without them.

    WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST:

    1. Build a bigger and more profitable business that can stand on its own two feet
    2. Keep your team happy and loyal so they stay with you for years to come
    3. Avoid the common traps of growth so you don’t crash and burn

    To learn how to grow your business the right way, watch the episode now.

    LINKS MENTIONED IN THIS EPISODE:

    • Claim a Free Planning Session to learn what coaching could do for your business
    • Join our FREE private community of trades business owners in our Facebook group
    • Subscribe to our YouTube Channel
    • Get a copy of the Profitable Tradie book

    Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
    Show more Show less
    28 mins
  • No Cost Ways To Book Jobs (without being a marketing expert)
    Aug 6 2024

    Are you worried about the gaps coming up in your calendar?

    It’s bloody stressful when you’re about to run out of work.

    You don’t want your guys standing around doing nothing, so you find something for them to do.

    But it doesn't make you money.

    Another problem with holes in your schedule is cash flow.

    When it’s off, you're in for a whole world of pain.

    You lose sleep thinking, “How am I going to pay the bills?”

    You don’t want to downsize your team, but you might have to...

    And you lose confidence to grow the business because you’re not sure you’ll have enough work to do it.


    You wait for the phone to ring – hoping word of mouth will spread – but it doesn’t.

    And that’s when desperation sets in.

    You start throwing stuff at the wall.

    Doing whatever it takes to get new jobs.

    Maybe some telemarketer tries to sell you a bogus scheme to get you new jobs.

    You throw good money at it, but of course, it doesn’t work.

    Or maybe you drop your prices, but that’s a race to the bottom.

    With the economy the way it is, some of your competitors will also drop their prices.

    Soon it all ratchets down till you hit bargain basement.

    But it’s not all doom and gloom.

    There are plenty of ways to fill your calendar with jobs without spending a buck...

    And that’s what Phil and I cover in our latest episode.

    WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST:

    • GET NEW JOBS from the customers you already have

    Instead of wasting time and money trying to find new ones

    • EARN MORE MONEY from the jobs you’re doing right now

    With simple tricks to maximize the sale in front of you

    • MAKE SURE A LEAD BOOKS YOU instead of somebody else

    And increase your conversion rate by 20%


    LINKS MENTIONED IN THIS EPISODE:

    • Claim a Free Planning Session to learn what coaching could do for your business
    • Join our FREE private community of trades business owners in our Facebook group
    • Subscribe to our YouTube Channel
    • Get a copy of the Profitable Tradie book

    Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
    Show more Show less
    35 mins
  • How to Deal with Unhappy Customers
    Jul 30 2024

    We’ve all had those shitty phone calls, right Name?

    When they hang up, you feel bloody awful.

    The customer called, unhappy with the job.

    Your stomach sinks as you process what just happened.

    They said it’s not up to standard...

    Not what they were promised...

    They’re disappointed and angry, and it’s all your fault.

    They want you to fix it.

    Now.

    You’re totally gutted.

    You worked hard on this project.

    Take pride in your work.

    You want to leave your customers happy.

    But fixing it’s gonna cost you money.

    Take up your team’s time.

    You’ve already moved on to the next job…

    Of course, you want to put it right.

    But how?

    To find out, catch my latest training video where Phil and I deep dive into customer complaints.

    WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST:

    1. How to Turn an Angry Customer into a Happy One
    2. Simple Ways to Keep Your Business Reputation Strong
    3. 5 Steps to Turn Disasters into Opportunities

    LINKS MENTIONED IN THIS EPISODE:

    • Claim a Free Planning Session to learn what coaching could do for your business
    • Get a copy of the Profitable Tradie book
    • Visit Our Website To Access More FREE Resources & Templates

    Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
    Show more Show less
    26 mins
  • What Is A Fair Market Salary? (And Why You Need It)
    Jul 23 2024

    Do you pay yourself a salary?

    How about a fair market salary?

    Maybe you’re not quite sure what that is?

    Many trades and contracting business owners don’t know either.

    They just make up a number that seems right.

    And continue working 60+ hour weeks, effectively getting paid below minimum wage...

    Others pay themselves whatever’s left over at the end of the month.

    Basically, just taking the scraps to cover bare minimum expenses...

    Or worse, they take money out of drawings whenever they need it.

    Regardless of whether the business can support it...

    If you operate like this, you don’t know your business’s true costs, so you can't tell how it’s really performing. And that can lead to some nasty consequences down the line...

    To get your head around fair market salaries, and how they’re critical to your business success, tune into our latest episode of The Profitable Tradie Podcast

    WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST:

    1. Find out What Makes a Business Easy to Sell in the Future
    2. Learn The Key to Getting Paid a Salary PLUS a Cut of the Profit
    3. Discover How Paying Yourself Properly Actually Improves Work Life Balance

    LINKS MENTIONED IN THIS EPISODE:

    • Claim a Free Planning Session to learn what coaching could do for your business
    • Join our FREE private community of trades business owners in our Facebook group
    • Subscribe to our YouTube Channel
    • Get a copy of the Profitable Tradie book

    Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
    Show more Show less
    32 mins
  • How Your Friends Impact Your Business Success
    Jul 16 2024

    In 1954, Roger Bannister ran a mile in under 4 minutes.

    Before him, nobody thought that was possible.

    Today, more than a thousand runners have done it.

    Bannister showed how far the bar could be raised, inspiring his peers to reach further.

    Do your friends inspire you to take your business to new heights?

    Do they stretch you?

    Seeing their achievements inspires you to reach further...

    Challenge you?

    To be serious about your business and do the hard work to improve it...

    Set an example to follow?

    They’re bold... They do what they say they’re going to do... They’re constantly learning...

    Or do they cut you down?

    Make you feel guilty for earning good money, or taking a well-earned day off...

    Hold you back?

    From growing your business, increasing prices, or prioritizing more profitable work...

    Make you feel bad for having ambition and drive?

    They don’t really want you to have success, because it makes them feel inadequate...

    The people you hang out with most have a huge impact on the success of your business.

    If you’re not happy with the results you’re getting, taking a look at who you surround yourself with is an important step.

    WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST:

    1. HOW TO SURROUND YOURSELF WITH SUPPORT AND CHALLENGE
    2. HOW TO STOP FEELING GUILTY ABOUT YOUR SUCCESS
    3. HOW LIFESTYLE CHOICES CAN HELP YOUR BUSINESS

    LINKS MENTIONED IN THIS EPISODE:

    • Claim a Free Planning Session to learn what coaching could do for your business
    • Join our FREE private community of trades business owners in our Facebook group
    • Subscribe to our YouTube Channel
    • Get a copy of the Profitable Tradie book

    Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
    Show more Show less
    28 mins
  • How to Win Work from Builders & General Contractors w/ Adam Ballinger
    Jul 9 2024

    Builders & General Contractors are tricky, right?

    They can be super unorganized, which can mess you around and kill your profits.

    If you’re not careful, they can also use you like a bank...

    On the other hand, they can bring in a lot of work opportunities.

    So, how can we work with Builders and General Contractors in a productive way? And what’s the key to ensuring they call you the next time they need a job done?

    On this week’s The Profitable Tradie Podcast I interview Adam Ballinger, owner of award-winning general contractors New Image Homes—and the guy who built my house.

    WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST:

    1. THE KEY TO BECOMING A BUILDER’S NEW GO-TO
    2. HOW TO STOP CONTRACTORS USING YOU LIKE A BANK
    3. LESSONS TO LEARN FROM SUBCONTRACTOR HORROR STORIES

    LINKS MENTIONED IN THIS EPISODE:

    • Claim a Free Planning Session to learn what coaching could do for your business
    • Join our FREE private community of trades business owners in our Facebook group
    • Subscribe to our YouTube Channel
    • Get a copy of the Profitable Tradie book


    Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.



    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
    Show more Show less
    35 mins