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Dawn talks with DR. SHAILENDRA PRATAP JAIN and DR. SHALINI SARIN JAIN, renowned business professors and global thought leaders in marketing and brand management. Their new book, MANAGING BRAND TRANSGRESSIONS: 8 Principles to Transform Your Brand [July 22, 2024], addresses the pervasive issue of brand transgressions, offering a comprehensive strategy for companies to not only mitigate these crises when they hit but turn them into opportunities for sustained brand transformation. They talk about how to handle crisis PR.

In this episode…

Who is DR. SHAILENDRA PRATAP JAIN and DR. SHALINI SARIN JAIN and whom do they serve? (1:24).

Do you think the unexpected decisions in the recent Olympic Games that sparked social media chatter were intentional to drive engagement? (2:16)

The PR, whether positive or negative, could have unintentionally caused harm and be considered transgressions.(6:30)

What are the first steps a company leader should take immediately after a transgression occurs? (9:31)

What role does leadership play in managing brand crises effectively?(19:09)

What are the common pitfalls that leaders should avoid when responding to a crisis? (21:10)

In today’s digital age, does the rapid spread of information force companies to handle transgressions more transparently compared to the pre-internet era? How does social media influence this?(27:04)

How important is clear communication during a crisis, and what strategies work best to ensure that it’s consistent? (29:55)

How can leaders build a culture that minimizes the risk of transgressions? (32:42)

GET A COPY OF THE BOOK: Managing Brand Transgressions: 8 Principles to Transform Your Brand

DR. SHAILENDRA PRATAP JAIN / DR. SHALINI SARIN JAIN/ ’s Information.

LinkedIn: https://www.linkedin.com/in/shailendra-pratap-jain-4a781118/

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Chantal Cornelius, a Marketing Consultant with over 20 years of experience in marketing and running a small business. She brings together a team of talented marketing specialists, copywriters, graphic designers, website techies, and much more, to provide a bespoke solution for each client. Dawn and Chantal Cornelius talk about standing out by being top of mind, and ensuring your marketing is purposeful and impactful.

In this episode…

Who is Chantal Cornelius, and whom does he serve? (1:11).

How do people have longevity in the marketplace with all of these changes and evolutions? (1:51)

Before we dive into standout strategies, isn't it true that being a standout doesn't mean changing who you are, but rather knowing what you're good at? (4:30)

What are these stand-out strategies and who are they good for? (8:56)

Do businesses evolve through different strategies as they mature, or do they stay rooted in the founder's vision and how they want to serve, ultimately becoming known for something specific over time? (12:32)

As the seller, is there something that we can look at so we can examine ourselves and say, where are we as the seller? (20:32)

From a seller's perspective, if we identify as a "connection company" and use specific language, do buyers intuitively feel drawn to those words, even if they've never encountered these strategies before?(22:42)

TAKE THE TEST- FIND OUT YOUR STANDOUT STRATEGY :

https://appletreeuk.com/Take-the-Test/

Chantal Corneliu’s Information.

Website: https://appletreeuk.com/about-us/

Facebook: https://www.facebook.com/AppletreeMarketing

LinkedIn: https://www.linkedin.com/in/chantalcornelius/

Youtube: https://www.youtube.com/user/ChantalCornelius

Support the Show.

Support the show

SUPPORT THE SHOW

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Tim Sernett. A distinguished expert in restaurant financial management, bringing over three decades of specialized experience to the industry. As the Founder of Financial Optics, he is instrumental in developing innovative financial strategies that enhance operational efficiencies and profitability for restaurant businesses. Dawn and Tim Sernett talk about some definitions on some many things and get some real understanding about small business money, things that maybe we aren't having the clarity that we need.

In this episode…

Who is Tim Sernettand, and whom does he serve? (1:26).

How should we distinguish between revenue and cash flow, particularly in terms of timing and when money is actually available to us? (2:46)
Cash Flow Statement (5:00)
As a small business owner, how should I adjust my operations if customers delay payments beyond the expected terms, like from net 30 to net 45 or net 60, and how would this affect my financial reports?(9:33)
What trends are you seeing in the restaurant industry regarding closures or reduced operating days due to lower traffic? If business owners start noticing a downturn or tighter finances, what strategies can they use to manage their finances effectively and stay afloat? (11:10)
How should a small business owner approach creating a 12-month budget, especially in the first few years of business, to account for expenses like annual fees that occur throughout the year? (15:44)

Do businesses typically base budgets on past performance or seasonal trends, and how might media influence this approach to profitability?(18:29)

What are the benefits of going beyond budgeting and focusing on trends for better cash flow management? (20:45)

How can business owners use financial planning tools to set clear, actionable goals rather than vague targets? (23:05)

Tim Sernett’s Information.

Website: https://financialopticshq.com/

Facebook: https://www.facebook.com/financialopticshq

LinkedIn: https://www.linkedin.com/in/timsernett/

Twitter/X: https://x.com/financial

Support the show

SUPPORT THE SHOW

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books