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Dawn talks with DR. SHAILENDRA PRATAP JAIN and DR. SHALINI SARIN JAIN, renowned business professors and global thought leaders in marketing and brand management. Their new book, MANAGING BRAND TRANSGRESSIONS: 8 Principles to Transform Your Brand [July 22, 2024], addresses the pervasive issue of brand transgressions, offering a comprehensive strategy for companies to not only mitigate these crises when they hit but turn them into opportunities for sustained brand transformation. They talk about how to handle crisis PR.

In this episode…

Who is DR. SHAILENDRA PRATAP JAIN and DR. SHALINI SARIN JAIN and whom do they serve? (1:24).

Do you think the unexpected decisions in the recent Olympic Games that sparked social media chatter were intentional to drive engagement? (2:16)

The PR, whether positive or negative, could have unintentionally caused harm and be considered transgressions.(6:30)

What are the first steps a company leader should take immediately after a transgression occurs? (9:31)

What role does leadership play in managing brand crises effectively?(19:09)

What are the common pitfalls that leaders should avoid when responding to a crisis? (21:10)

In today’s digital age, does the rapid spread of information force companies to handle transgressions more transparently compared to the pre-internet era? How does social media influence this?(27:04)

How important is clear communication during a crisis, and what strategies work best to ensure that it’s consistent? (29:55)

How can leaders build a culture that minimizes the risk of transgressions? (32:42)

GET A COPY OF THE BOOK: Managing Brand Transgressions: 8 Principles to Transform Your Brand

DR. SHAILENDRA PRATAP JAIN / DR. SHALINI SARIN JAIN/ ’s Information.

LinkedIn: https://www.linkedin.com/in/shailendra-pratap-jain-4a781118/

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