• The Power of Aesthetics in Consumer Decisions

  • Nov 12 2021
  • Length: 54 mins
  • Podcast

The Power of Aesthetics in Consumer Decisions

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  • Summary

  • Brands are constantly trying to come up with new ways of making their products attractive to customers. But with consumers more interested in meanings than fads, what is considered beautiful isn’t as clear as it used to be. On this episode of Marketing Connections, a look at the power of aesthetics in consumer decisions, including what’s underneath the surface.

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