The Power of Aesthetics in Consumer Decisions
Nov 12 2021
Length: 54 mins
Podcast

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The Power of Aesthetics in Consumer Decisions

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Summary
Brands are constantly trying to come up with new ways of making their products attractive to customers. But with consumers more interested in meanings than fads, what is considered beautiful isn’t as clear as it used to be. On this episode of Marketing Connections, a look at the power of aesthetics in consumer decisions, including what’s underneath the surface.

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