Marketing Connections

By: The Marketing Science Institute
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  • Summary

  • Connecting ideas. Connecting people. Connecting industry and academics. This is Marketing Connections, a new podcast by the Marketing Science Institute at the Advertising Research Foundation. Dynamic academics and professionals, industry leaders and even a few surprises. Connecting you with innovative strategies, relevant and rigorous business knowledge, and a new way to look at your world.
    © 2024 Marketing Connections
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Economics Marketing
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Episodes
  • "Win-Wins" Between Consumers and Marketers

    "Win-Wins" Between Consumers and Marketers
    May 21 2024

    Winning outcomes for businesses don’t have to come through profits, they can manifest through uplifting customers and creating positive rippling effects that extend beyond the bottom line. In this episode of Marketing Connections, we look creating win-win outcomes between consumers, marketers and businesses.
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    58 mins
  • How Personal Devices Shape Lives

    How Personal Devices Shape Lives
    Mar 12 2023

    Smart phones and wearable devices are ubiquitous, all the time, even where and when they shouldn’t be. So how have they changed us? In this episode of Marketing Connections, we explore how personal devices shape and change our behavior and our lives.
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    52 mins
  • Why Aren’t Prices More Transparent?

    Why Aren’t Prices More Transparent?
    Mar 12 2023

    Did you ever get a bill for something you assumed was one price but the cost shot up because of a bunch of fees? On this episode of Marketing Connections, we look at price transparency and which industries tag on fees so we pay more than expected.
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    44 mins

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