In this episode, I’m reflecting on the first 25 episodes of my podcast and making a crucial shift: treating my podcast like a business. Over the next 90 days, I’ll document everything—growth strategies, revenue tracking, and workflow optimization—so you can follow along and transform your podcast into a business asset, too.

• Why I decided something needed to change after 25 episodes

• The 90-day challenge: treating my podcast as a real business

• The three pillars: audience growth, workflow efficiency, and monetization

• Why most podcasters struggle with monetization and marketing

• The four-phase framework we’ll be using for Season 2

• What you can do this week to start treating your podcast like a business

If you’re a podcaster or creative entrepreneur looking to turn your show into a business, this season is for you.

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Episode Timestamps:

00:00:00 - Introduction & Celebrating 25 Episodes

00:02:00 - Why Something Has to Change in Season 2

00:04:00 - The 90-Day Challenge: Treating My Podcast Like a Business Asset

00:06:00 - The Three Key Objectives: Audience Growth, Workflow Efficiency, and Monetization

00:08:30 - Why Most Podcasters Struggle to Make Money & Common Pitfalls

00:11:00 - The Importance of Having a Marketing Plan (And Why Podcasters Fail Without One)

00:13:30 - Why Lead Generation Matters More Than You Think

00:15:30 - The Four-Phase Framework for Transforming My Podcast Into a Business

00:17:30 - My Approach to Treating a Podcast Like a Business & Tracking ROI

00:18:30 - Final Thoughts & Call to Action

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Join My Newsletter:

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Want to stay accountable? Join our free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney

️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep

Connect with Me:

Website: https://www.podcastbuilders.co/

Instagram: https://www.instagram.com/kaleb.stock/

LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Video Version: https://youtu.be/lgTLgPkLabU

Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

Welcome to Season 2 of The Podcaster’s Journey — and let me be real with you, this is a total reset. After 25 episodes, I realized I needed to pause and rethink how to make Podcast Builders a real, income-generating business — without burning out in the process.

In this new season, I’m taking on a 90-day challenge to figure out how to build a sustainable podcasting business that actually works. Think of it like a version of “75 Hard,” but for podcasting — focused on creating high-value content, building a system that lasts, and learning how to grow without overwhelming myself.

I’m committing to showing up for 90 days — and honestly, if I’m not where I want to be by then, I’ll rinse and repeat until I get there. This isn’t about overnight success. It’s about building something real and lasting.

If you’re a podcaster (or want to be) and you’re tired of feeling stuck or alone in the process, join me for this journey. New episodes drop every Tuesday.

Let’s figure this out — together.

Welcome to Season 2 of The Podcaster’s Journey — and let me be real with you, this is a total mindset, reset. After 25 episodes, I realized I needed to pause and rethink how to make Podcast Builders a real, income-generating business, without burning out in the process.

In this new season, I’m taking on a 90-day challenge to figure out how to build a sustainable podcasting business that actually works. Think of it like a version of “75 Hard,” but for podcasting, focused on creating high-value content, building a system that lasts, and learning how to grow without overwhelming myself.

I’m committing to showing up for 90 days, and honestly, if I’m not where I want to be by then, I’ll rinse and repeat until I get there. This isn’t about overnight success. It’s about building something real and lasting.

If you’re a podcaster (or want to be) and you’re tired of feeling stuck or alone in the process, join me for this journey. New episodes drop every Tuesday.

Let’s figure this out — together.

-------------

Join The Newsletter:

https://bit.ly/tpjnewslettersignup

Want to stay accountable? Join my free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney

️ If you're here for the journey, let me know in the comments. Let’s stay focused, stay strategic, and keep moving the needle forward together.

Connect with Me:

Website: https://www.podcastbuilders.co/

Instagram: https://www.instagram.com/kaleb.stock/

LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Audio Version: https://bit.ly/3XGRmte

Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey

If you’re feeling stuck and wondering why your hard work isn’t getting the results you want, I have a theory: You’re working too hard on your dream—but on the wrong things.

A few years ago, I went all in on my music career. I shut down my teaching studio, poured everything into songwriting and production, and worked harder than ever. And after two years? I was burnt out. I had no love left for the thing I once cared about most.

That experience taught me a hard truth: effort alone isn’t enough.

This episode is all about breaking free from busy work and focusing on the 20% of tasks that actually move the needle. We’ll talk about:

The Pareto Principle and how to use it to your advantage

Why we default to busy work (and how to stop)

The Jenga effect—how to focus on the right foundational pieces

A simple action plan to eliminate distractions and make real progress

Your challenge: Take 15 minutes today to list everything you’re working on. Circle what actually moves your podcast forward. Cut (or delegate) the rest.

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Episode Timestamps:

00:00 – Are You Working Too Hard? Why effort alone isn’t the answer

00:32 – The story of shutting down my teaching studio to chase my music dream

01:56 – When hard work leads to burnout: Losing joy for what I loved most

02:24 – The Pareto Principle: Why 20% of your work drives 80% of results

03:17 – The trap of busy work—how I wasted time instead of making real progress

05:08 – Why we default to low-impact tasks (and how to shift focus)

06:20 – The Jenga Effect: How to identify the foundational work that changes everything

07:47 – Signs you’re stuck in busy work (and what to do instead)

09:09 – The danger of perfectionism—stop researching & start executing

10:24 – Losing focus: How jumping between tasks slows progress

11:07 – The 20% That Actually Matters for creative podcasters

12:28 – High-impact tasks: What successful creators focus on

13:57 – The Laser vs. Floodlight approach to focus and productivity

14:55 – Your Action Plan: A 4-step system to identify & prioritize your most valuable work

17:46 – How to gamify productivity & stay accountable

18:42 – Systems for efficiency: Time blocking, batch recording, and automation

20:36 – Your Challenge: Take 15 minutes to audit your time & eliminate distractions

21:36 – Final thoughts: More effort isn’t the answer—more focus is

-------------

Join Our Newsletter:

https://bit.ly/tpjnewslettersignup

Want to stay accountable? Join our free community → Podcast Builders Facebook Group - podcasting.https://www.facebook.com/groups/thepodcastersjourney

️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep

Connect with Me:

Website: https://www.podcastbuilders.co/

Instagram: https://www.instagram.com/kaleb.stock/

LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Audio Version: https://bit.ly/3XGRmte

Leave me a voicemail about the episode: https://www.speakpipe.com/The_Podcasters_Journey