In this episode, I’m reflecting on the first 25 episodes of my podcast and making a crucial shift: treating my podcast like a business. Over the next 90 days, I’ll document everything—growth strategies, revenue tracking, and workflow optimization—so you can follow along and transform your podcast into a business asset, too.

• Why I decided something needed to change after 25 episodes

• The 90-day challenge: treating my podcast as a real business

• The three pillars: audience growth, workflow efficiency, and monetization

• Why most podcasters struggle with monetization and marketing

• The four-phase framework we’ll be using for Season 2

• What you can do this week to start treating your podcast like a business

If you’re a podcaster or creative entrepreneur looking to turn your show into a business, this season is for you.

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Episode Timestamps:

00:00:00 - Introduction & Celebrating 25 Episodes

00:02:00 - Why Something Has to Change in Season 2

00:04:00 - The 90-Day Challenge: Treating My Podcast Like a Business Asset

00:06:00 - The Three Key Objectives: Audience Growth, Workflow Efficiency, and Monetization

00:08:30 - Why Most Podcasters Struggle to Make Money & Common Pitfalls

00:11:00 - The Importance of Having a Marketing Plan (And Why Podcasters Fail Without One)

00:13:30 - Why Lead Generation Matters More Than You Think

00:15:30 - The Four-Phase Framework for Transforming My Podcast Into a Business

00:17:30 - My Approach to Treating a Podcast Like a Business & Tracking ROI

00:18:30 - Final Thoughts & Call to Action

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Connect with Me:

Website: https://www.podcastbuilders.co/

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LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Video Version: https://youtu.be/lgTLgPkLabU

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