What is the one best way to make money that no one's talking about? In this episode, Rob and Kane explore how attention has become currency in today's digital world. From generating 38.7 million views in 28 days to turning content into commerce, Rob shares strategies on how to leverage both organic and paid marketing to build wealth. The conversation evolves from traditional networking to AI disruption, giving lessons in modern marketing that could transform your business.

KEY TAKEAWAYS

• Marketing is the single most important function of any business, yet most people focus on everything else. Without effective marketing, even the best products won't sell themselves.
• The evolution of marketing has gone from expensive traditional media to pay-per-click disruption by Google, then to social media dominance, and now AI is the new frontier. Each phase presents unique opportunities for businesses to capture attention.
• Content strategy should follow a "content bridge offer" formula, where only 1 in 5-10 posts contains a direct call to action. This prevents algorithm punishment while maintaining engagement and sales potential.
• Long form content provides better quality leads and can be repurposed into multiple short form pieces across different platforms, maximising reach and engagement while minimising additional production costs.
• Organic content becomes cheaper over time while paid advertising typically becomes more expensive, suggesting a balanced approach using both strategies is optimal for sustainable growth.
• Visibility equals credibility in modern marketing, sometimes being seen widely can be more valuable than deep expertise without exposure, this is the importance of consistent content creation.

BEST MOMENTS

"The true currency is not time. It's not money. It's attention. Whilst I would argue value is also the true currency, there's plenty of people getting attention online with no value."

"Marketing is attention. Marketing is being known. Marketing is being seen. Marketing is mind space. Think of a fizzy drink, what do you think of? Whatever you think of, they're better at marketing."

"If you don't ever sell on social media, you're never going to make any money, so it's just a really fucking expensive hobby, which demoralises you over time."

"For seven years I never paid any income tax because of capital allowances... now I do pay quite a lot of tax, but I pay a lot less than I might if I didn't know how to get my tax bill down legally."

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter

https://robmoore.com/podbooks

rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

See omnystudio.com/listener for privacy information.

Rob shares the science behind his quarter billion dollar sales success, revealing the psychology and tactics behind selling anything to anyone. Together with Kane, they talk about the art of ethical selling, sharing techniques and frameworks that have never been revealed before. From the perfect sales pitch hierarchy to the one condition that makes any sale possible, this episode will transform how you approach sales, whether you're an entrepreneur or employee!

KEY TAKEAWAYS

• Selling starts with three core beliefs: in selling itself, in yourself, and in your product
• You can only sell to someone who wants what you're offering, this is the one essential condition
• The best salespeople listen more than they talk and don't overcook their pitch
• Always ask questions to understand what's most important to your prospect
• Never give anything away for free without getting something valuable in return
• Focus on transformation and outcomes before features and logistics

BEST MOMENTS

"Selling is an act of love. If I take my time to care about what you want and need and then I swap that product for your money... gratitude is love."

"Every winner was once a beginner and every master was once a disaster. You can make up for in service what you lack in experience."

"Most people actually aren't looking for money. Even people who think they're looking for money, they're looking for speed, ease, convenience."

"The major advantage if you're quite new or not as good as the best yet, is you can make up for in service what you lack in experience."

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter

https://robmoore.com/podbooks

rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

See omnystudio.com/listener for privacy information.

In this episode, Rob and Kane share how they would invest 10k to get the best return. They explore everything from traditional investments like gold and property to newer opportunities in cryptocurrency and digital assets. Rob talks about the power behind diversification in investing and why passion can make all the difference, as well as the importance of age appropriate investing, risk management, and the crucial balance between making and maintaining wealth.

KEY TAKEAWAYS

• There are three ways property makes you money: it goes up in value over time, generates rental income, and can be bought below market value. This magical triad is an advantage that makes property unique compared to other investments.
• Your age should influence how you invest, younger people can take bigger risks because they have time to recover, while older investors should focus more on protecting their wealth and generating steady income.
• Digital investments (like website domains) can make good money but are riskier than physical assets. Someone can't "turn off" your gold or property like they can a website.
• Making money requires focus and taking calculated risks, while keeping money needs a more careful, diversified approach. Master both skills to build lasting wealth.
• Real investing beats practice investing every time, putting even a small amount of real money into something teaches you more than pretending with fake money.
• There are four key money skills to develop: making it, managing it, growing it, and keeping it. Each needs its own strategy and approach.

BEST MOMENTS

"In order to make money, you need to be aggressive, in order to keep money, you need to be defensive... Diversification reduces risk, but diversification dilutes focus."

"The more you enjoy something, the better you're going to know it."

"If you don't like property, what's the point in putting money into property? You can make investing strategies bespoke to you."

"They can take everything from you except your experience and knowledge."

"Only when you invest in the thing do you know how to invest in the thing. So paper trading, paper investing is just a game of Monopoly, doesn't mean anything."

"The more money you have, you get the money working for you. The less money you have, you have to work for the money."

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter

https://robmoore.com/podbooks

rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

See omnystudio.com/listener for privacy information.