What is the one best way to make money that no one's talking about? In this episode, Rob and Kane explore how attention has become currency in today's digital world. From generating 38.7 million views in 28 days to turning content into commerce, Rob shares strategies on how to leverage both organic and paid marketing to build wealth. The conversation evolves from traditional networking to AI disruption, giving lessons in modern marketing that could transform your business.

KEY TAKEAWAYS

• Marketing is the single most important function of any business, yet most people focus on everything else. Without effective marketing, even the best products won't sell themselves.
• The evolution of marketing has gone from expensive traditional media to pay-per-click disruption by Google, then to social media dominance, and now AI is the new frontier. Each phase presents unique opportunities for businesses to capture attention.
• Content strategy should follow a "content bridge offer" formula, where only 1 in 5-10 posts contains a direct call to action. This prevents algorithm punishment while maintaining engagement and sales potential.
• Long form content provides better quality leads and can be repurposed into multiple short form pieces across different platforms, maximising reach and engagement while minimising additional production costs.
• Organic content becomes cheaper over time while paid advertising typically becomes more expensive, suggesting a balanced approach using both strategies is optimal for sustainable growth.
• Visibility equals credibility in modern marketing, sometimes being seen widely can be more valuable than deep expertise without exposure, this is the importance of consistent content creation.

BEST MOMENTS

"The true currency is not time. It's not money. It's attention. Whilst I would argue value is also the true currency, there's plenty of people getting attention online with no value."

"Marketing is attention. Marketing is being known. Marketing is being seen. Marketing is mind space. Think of a fizzy drink, what do you think of? Whatever you think of, they're better at marketing."

"If you don't ever sell on social media, you're never going to make any money, so it's just a really fucking expensive hobby, which demoralises you over time."

"For seven years I never paid any income tax because of capital allowances... now I do pay quite a lot of tax, but I pay a lot less than I might if I didn't know how to get my tax bill down legally."

VALUABLE RESOURCES

https://robmoore.com/

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https://robmoore.com/podbooks

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

“If you don't risk anything, you risk everything”

CONTACT METHOD

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