Episodes

  • Ep. 51 Adam Beck - From Idea to Sold-Out Event: How to Successfully Host Your First In-Person Event

    Ep. 51 Adam Beck - From Idea to Sold-Out Event: How to Successfully Host Your First In-Person Event
    Nov 29 2023

    In-person events are making a comeback! Join us as we explore how Adam Beck and his team at CADENAS Parts Solutions took their idea for an industry-specific B2B marketing event from concept to sold-out reality.


    Learn key insights on event strategy, including:

    - How to determine there is demand and find the right audience for your event idea

    - Tips for starting small by piggybacking onto established industry conferences

    - The step-by-step process for organizing speakers, venue, promotion across virtual and print channels

    - Measuring success via website traffic, customer feedback, and revenue impact


    Whether you're looking to organize your first ever event or make an existing one even better, this episode will give you the tools, mindsets, and skill sets needed to create an incredibly valuable in-person experience.


    #B2BMarketingLeaders #EventMarketing #BusinessGrowth
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    41 mins
  • Ep. 50 Kacy Maxwell - Unlocking the Power of LinkedIn for Technical Professional Services Firms

    Ep. 50 Kacy Maxwell - Unlocking the Power of LinkedIn for Technical Professional Services Firms
    Nov 9 2023

    In the 50th episode of the Master Marketer show, Kacy Maxwell, the CMO at Provisions Group, author, and entrepreneur joins our hosts Mike Grinberg and Gaby Israel Grinberg. He talks about his extraordinary journey in marketing, his work as an author, and business startup, Sketchwell. They dive deep into LinkedIn strategies, unraveling how a powerful narrative can help drive personal and business connections effectively. "You're just sharing to start a conversation around," Kacy Maxwell instills the idea of using LinkedIn more as a platform for meaningful conversations rather than just for promoting one's brand or services. What else is in it for you?

    - How can transforming LinkedIn activity into a conversation foster a more genuine and engaging presence?
    - What are the common mistakes and strategies to enhance one's LinkedIn presence?
    - Why is it important to have a strong point of view while avoiding grandiose claims?
    - What is the framework implemented by the Provisions Group to assess their team members' strengths, expertise, and personality traits?
    - How can one leverage LinkedIn for effective lead generation?

    Delve into these questions and more about digital marketing and content strategies with the Master Marketer Show.
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    50 mins
  • Ep. 49 Dr. Marcus Collins - Unlocking the Power of Culture in B2B Marketing

    Ep. 49 Dr. Marcus Collins - Unlocking the Power of Culture in B2B Marketing
    Nov 6 2023

    Join us as Mike Grinberg sits down with renowned marketing expert, Dr. Marcus Collins, to explore the role of culture in modern businesses. Discover how understanding and leveraging culture can enhance your B2B marketing strategies and drive impactful results. Gain valuable insights into community-led growth, aligning company culture with core strategies, cultivating a positive internal culture, and the influence of brands as cultural signifiers. Don't miss this enlightening conversation with Dr. Marcus Collins, where mindset, skill sets, and tool sets converge for B2B marketing success.
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    1 hr
  • Ep. 48 Mark Stouse - Unleashing the Power of Data and Analytics in B2B Marketing

    Ep. 48 Mark Stouse - Unleashing the Power of Data and Analytics in B2B Marketing
    Oct 26 2023

    In this episode of Master Marketer Show, host Mike Grinberg sits down with Mark Stouse, founder and CEO of Proof Analytics, to delve into the often overlooked elements of time lag and opportunity cost in the B2B marketing landscape. Discover how understanding these factors can optimize your marketing efforts and drive revenue effectively. Gain actionable insights into leveraging data, analytics, and relationship-led growth strategies for business success. Don't miss out on this valuable conversation with two marketing trailblazers!
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    1 hr and 50 mins
  • Ep. 47 Travis Bradshaw - Aligning with Finance to Prove and Improve ROI

    Ep. 47 Travis Bradshaw - Aligning with Finance to Prove and Improve ROI
    Oct 18 2023

    In this episode of Master Marketer Show, host Mike Grinberg sits down with Travis Bradshaw, Director of Marketing at Armanino LLP, to discuss the mindsets and skillsets marketers need to prove ROI and gain buy-in during economic uncertainty. They cover how to build strong relationships with revenue and finance teams, adopting a business-minded approach, leveraging data and AI tools to maximize resources, and staying nimble to changing business landscapes. Tune in for actionable insights on positioning marketing as a revenue driver.
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    54 mins
  • Ep. 46 Mary Keough - How to Master Product Marketing in B2B SaaS

    Ep. 46 Mary Keough - How to Master Product Marketing in B2B SaaS
    Oct 3 2023

    In this episode of The Master Marketer Show, join host Mike Grinberg as he delves into the world of B2B product marketing with Mary Keough, Head of Marketing at Map my Customers. Discover the core concepts of product marketing, the importance of customer insights, and the evolving role of product marketing as companies grow. Gain valuable insights into strategies for a customer-obsessed mindset, and other necessary skillsets for product marketers. Explore Mary's unique approach to customer research, marketing tools and frameworks, and harnessing the power of LinkedIn. Don't miss out on optimizing your B2B marketing game with this enlightening discussion!
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    53 mins
  • Ep. 45 Mason Cosby Returns - Proving Your Worth in the Marketing Industry

    Ep. 45 Mason Cosby Returns - Proving Your Worth in the Marketing Industry
    Jul 13 2023
    Let’s face it: times are tough across the board. With a lot of financial uncertainties to consider, companies are scrutinizing their expenses with finer tooth combs, ensuring that there is absolutely no wasted time or efforts. For workers, this means being able to prove that your work is making an active difference for your company. While that doesn’t mean that you need to be directly responsible for revenues, it DOES mean that you should be moving the needle of productivity in some way.This week, we welcome Mason Cosby back to the show to discuss the necessary steps that workers should take to prove your worth as a marketer. Mason is a Podcast Host, Ambassador at GTM Partners, and the long-term Director of Demand Generation for Sales Assembly. Suffice to say, Mason knows quite a bit about the work, the skills and the people it takes to bring a product to market. How did Mason get into his work, what were some of the mindsets that led him down this career path, and how did partner relationships drive many of his core decisions?Let’s get started!MINDSETS:Utilize Marketing Relationships - LinkedIn continues to be an incredible tool for building business relationships. For Mason, LinkedIn was an opportunity to generate leads through trusted partners and connections — trust is the name of the game!Scale Through Skills - As Mason puts it, you can’t over-index on head count. Rather, you have the team you have, and you are better off improving the skills of your team. Your team deserves the nurturing through skills-building to help them do their jobs!Ensure the Pipeline - Nobody cares what marketing does, as long as the pipeline is full. When it’s NOT full, that’s where the issues come in - job loss, budget reductions, and other short & long-term issues. Soft Asks - Sometimes, the best thing you can do to start a conversation is ask someone if they need help. For Mason, this means sending out the occasional LinkedIn message to see what services people are looking for. SKILLSETS:Adaptability - Mason was one of the first marketers hired by his company – and for a time, the only marketer of the team. When a person loses their leader in a company, the assumption is that THEY are now the leader. Adaptability and an openness to move swiftly in your role is crucial.Effective Content Production - When organic content is a huge component of your business, it better be good, or people will tune out. Filling Skill Gaps - Skill gaps are the quiet killer of growth. Without the right skills, a company’s growth will plateau. Being able to recognize those gaps and tend to them is a crucial skillset for any leader.Paid Ads - There is very significant value in being a paid ads specialist. On a team, diversifying your skillset by honing in on the data aspects of paid ads can be the key to securing your position.Addressing Bandwidth - You can’t be everywhere all of the time. For startups, that can be a delicate balance. How much of your bandwidth can be dedicated to each activity? Knowing the importance of your work from a zoomed-out perspective will prevent issues down the road.Video Editing - Editing is a skill and a tool. Like any skill, there are experts in the field that will do it A LOT better than you, especially if it’s not a top priority. As a skill, it is tremendously valuable for any marketing team.TOOLSETS:LinkedInVideo Editing SoftwareEmailPodSqueezeChatGPTNiche-Podcast ToursGoogleSpotifyThe Content Matrix (Stephen G. Pope)RESULTS:For any business, at the end of the day, it is important to look at the correlation between it’s marketing efforts and it’s pipeline. Trackability ends up being one of the top focuses for a company like Mason’s — and with that comes the importance of having the skill to track specialized data in the first place. No single source of marketing is a single cause of success. What matters is that the actions are happening, and that the pipeline continues to move and generate business.In a qualitative sense, Mason looks to tactics as simple as social media mentions, engagements, and other metrics to indicate how his company is breaking out of it’s existing mentions to larger audiences. In creating more publicly accessible content (the type that stretches beyond existing audiences), Mason and his team at Sales Assembly see more and more people viewing and talking about their operations. A bit more about Mason:Mason Cosby hosts a variety of talents as a thought leader in the marketing space. Since February 2023, Mason has acted as the Director of Demand Generation for Sales Assembly, a company that provides crucial educational tools that combine strategic skills development, peer communities and other learning platforms. Mason is also the host of The Marketing Ladder podcast, a podcast dedicated to learning how to grow a marketing career from today’s leaders.Connect with Mason:https://www.linkedin.com/in/masoncosby/https://www.linkedin.com/company/...
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    55 mins
  • Ep. 44 Allison Netzer - Your Culture is Your Success

    Ep. 44 Allison Netzer - Your Culture is Your Success
    Jun 29 2023
    “Culture” is starting to feel like more of a generality, don’t you think? Companies fall back on pleasantries when describing day-to-day operations, and the one word that always comes up is “culture.” But what is good culture, and why is it so difficult to define? After all, team members need (and deserve) more than a pat on the back and a pizza party to establish company culture.In this week’s episode, we speak with the Chief Marketing and Strategy Officer for Nymbus, Allison Netzer, for a conversation on company culture, and employer brand as an output of a culture-focused business. Is culture a measurable component of your brand? Is it possible to master culture while growing a brand?Let’s get started!MINDSETS:Reference Scorecards - Beyond the fact that Allison *hates* KPIs, it’s important to keep your goals measurable. You may score points with business jargon, for example, but does that have an internal or external benefit? Racking up points on a “scorecard” and understanding what those mean for your operations will help to shift focus to where the dollars are. Effectively, it’s the culture of measurement!Don’t Commission Consultants (yet) - Okay, you may NEED consultants, but let’s be real — an extension of a company is a lot better than a rebuild, which consultants are more likely to suggest. Refine your business and connect the dots when things go astray — you likely have more data than you realize.Culture by Inertia v. Intention - It’s nice for a company culture to build itself, but it’s more likely that intentional work needs to get done (not all brands can be Starbucks). The key word here is INTENTION. Culture doesn’t grow the way you want it to without active, intentional guidance. Humans Do the Work and Need Engagement - AI isn’t a replacement, it’s a HUMAN tool, and humans deserve substance. Keep your teams engaged socially and intellectually, and most importantly, keep them happy. Success comes from within. You see engagement in people’s actions, not surveys – when they see the vision and do the work without being asked, THAT is an indicator of your effectiveness.SKILLSETS:Master the Mission Statement - Get it, believe it, and execute it. Is your company culture clear enough for the masses? The mission statement can’t stop at a ‘vision exercise.’ It needs to be actionable and definitive in a way that makes your team capable to move the vision forward.Marketing/Branding at the Strategy Table - As Allison puts it, there’s a perception that CMOs are just the “executives with the crayons,” and a change in branding requires a change in leadership. That’s not necessarily the case. Rather, Marketing as a skillset needs to be brought into the early stages of strategy development — that can only succeed with good, active leadership.Communication and Participation - Is your CMO a “team player,” or do they have blinders on to meet a singular vision? A good CMO is working with the financial team, data team, and other leadership for a cohesive vision.Persistence - People may let a financial analysis, for example, go on FOREVER. But when it comes to a marketing campaign, people expect results after a week or two. That is NOT the case; rather, you need to be persistent in your vision in the same way that a salesperson is persistent with their pitch. Break Down the Doors - Unless you’re making space in work meetings, you won’t get the empathy you need as a team player. ALWAYS get into the board meetings and stay involved.TOOLSETS:Corporate Calendar/Google CalendarQuantitative & Qualitative Data Team MeetingsKantar Brandz ReportRESULTS:One of the very first things the Nymbus CEO did to improve company culture was to make every employee a shareholder. The second thing they did was avoid the glitzy executive hires first. Third, everything from hires to layoffs happened in the public space, making for a tremendously transparent company.By making every employee a shareholder, workers were given equal value, and thus a reason to care about the solution and the product/service that Nymbus sells. This has put Nymbus in a tremendous sales point that has been both successful and fun, despite any difficulties that come from the financial services industry. A bit more about Allison:Allison Netzer is a best-selling author and the Chief Marketing and Strategy Officer for Nymbus, a company dedicated to assisting the banking industry and global financial service organizations with breakthrough banking tech products. Her 2022 book Think Like a Brand, Not a Bank has been praised for its no-nonsense deep dive into the emerging landscape of financial technology. Allison has kept a keen eye on data trends her whole career — one that includes over 20 years of experience helping companies like Aetna, Cisco, Southwest Airlines, and The Dallas Cowboys.Allison has been lauded as a Top 30 Fintech Marketer AND a Top 25 Global Woman in Fintech. Connect with ...
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    1 hr and 5 mins