The Marketing 32 Show

De: Brett Allen
  • Resumen

  • This is the Marketing 32 Show, a show that connects with leading dentists, influencers, and experts to explore strategies and innovations that help dental practices grow and thrive.
    The Marketing 32 Show (c) 2024
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Episodios
  • Escaping the Burnout Trap in Dentistry With Laura Brenner
    Apr 1 2025

    ​Laura Brenner is the Founder of Lolabees Career Coaching, a service dedicated to helping dental professionals design fulfilling and balanced careers. After practicing dentistry for ten years, she transitioned to coaching. Laura is also a dynamic speaker, sharing insights on topics like burnout and career transitions in dentistry.

    In this episode…

    Burnout doesn’t always come from overwork. It can come from misalignment, stagnation, or even success in the wrong career. In dentistry, where the pressure to achieve is high and the path feels predetermined, that burnout can feel especially isolating. So how do you know when it's time to pivot and what does that even look like?

    According to Laura Brenner, a former dentist turned career coach, burnout often signals a deeper disconnect between your work and your identity. She highlights that many dental professionals confuse burnout with failure, when in reality, it may be a clue that the career no longer fits who they’ve become. The pressure to conform to a traditional definition of success can deepen this disconnection. For Laura, escaping burnout meant giving herself permission to redefine success on her own terms, and now she helps others do the same by guiding them through self-discovery, small low-risk experiments, and building supportive communities around change.

    In this episode of The Marketing 32 Show, host Brett Allen sits down with Laura Brenner, Founder of Lolabees Career Coaching, to talk about escaping burnout in dentistry. They discuss how to recognize the signs of misalignment, why taking a break doesn’t always solve the problem, and how to start exploring new paths without blowing up your life. Laura also shares her unique “career dating” method to make change feel safe and empowering.

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    32 m
  • How Women Dentists Can Build Confidence and Leadership Skills With Lani Grass
    Mar 25 2025

    Lani Grass is the Founder of Wave of Women, an organization dedicated to empowering the next generation of female leaders in their professional and personal lives. As a certified life coach and speaker, she focuses on helping clients identify their unique traits, embrace authenticity, and build paths to self-actualization. Lani's diverse background includes experience in retail, nonprofits, start-ups, healthcare, and corporate, providing her with a well-rounded perspective on personal and professional development.

    In this episode…

    Many women dentists find themselves excelling through dental school but feeling lost when faced with the realities of practice ownership and leadership. How can they regain clarity, build confidence, and step into their roles as strong, authentic leaders?

    According to Lani Grass, a life and leadership coach specializing in woman-led dentistry, the key is self-awareness and alignment. She highlights that many women in dentistry follow a structured path through school but struggle with confidence once they’re in practice. Confidence, Lani explains, isn’t something you chase — it’s a byproduct of knowing who you are and making decisions that align with your true self. When dentists step into their personal power, they not only feel more in control but also create a thriving practice culture.

    In this episode of The Marketing 32 Show, Brett Allen sits down with Lani Grass, Founder of Wave of Women, to discuss how women dentists can build confidence and leadership skills. Lani shares how mindset shifts can transform the way dentists lead their teams, why personal branding is key to patient trust, and how to overcome the overwhelm that often comes with practice ownership. She also gives advice on setting boundaries and staying true to your values for long-term success.

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    26 m
  • Leadership, Marketing, and Generational Shifts in Dentistry With Ryan Vet
    Mar 18 2025

    ​Ryan Vet is a globally recognized entrepreneur, keynote speaker, and USA TODAY best-selling author whose career spans consulting, leadership roles, and multiple successful startups. Known for his dynamic stage presence and actionable insights, Ryan has inspired audiences on four continents and worked with organizations ranging from Fortune 500 companies to innovative startups. With a passion for empowering leaders and driving meaningful change, Ryan's work has been featured in Forbes, ABC, NBC, and more.

    In this episode…

    Leadership in the dental industry is evolving, and with new generations entering the workforce, practice owners must adapt to changing expectations. How can dentists effectively lead their teams while navigating shifting marketing trends and generational differences?

    According to Ryan Vet, a best-selling author and international keynote speaker, the key to success lies in embracing generational shifts rather than resisting them. He highlights that Gen Z, now a growing part of the workforce, brings a tech-savvy, efficiency-driven mindset that can be both an asset and a challenge for dental leaders. Understanding generational biases, refining leadership strategies, and adapting marketing efforts to align with audience behavior can set a practice apart. Ryan emphasizes that effective leadership isn’t just about managing a team; it’s about setting the right example and creating a culture of engagement and growth.

    In this episode of The Marketing 32 Show, host Brett Allen sits down with Ryan Vet to discuss leadership, marketing strategies, and generational shifts in the dental industry. They explore how to manage a multigenerational workforce, the role of customer experience in business growth, and why leading by example is critical for success. Ryan also shares practical insights on defining purpose, priorities, and principles to make better leadership decisions.

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    21 m

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