In this episode of the Loop Marketing Podcast, the host is joined by Hannah Schatz, Coegi's Director of Programmatic Operations, and Malcolm Halle, Head of Strategic Accounts at PulsePoint. Together, they discuss how AI and machine learning are transforming the personalized digital patient journey in healthcare.

Key topics include the evolution of patient research habits, the importance of diverse digital touchpoints, the role of contextual and predictive analytics in marketing strategies, and the ethical considerations for healthcare providers and brands. The conversation also explores future trends in digital advertising and healthcare, highlighting the potential for AI to streamline both patient care and healthcare marketing.

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00:00 Welcome to the Loop Marketing Podcast

01:10 The Evolution of Patient Research Habits

06:33 Prioritizing Information in the Digital Patient Journey

13:09 Leveraging Digital Channels for Healthcare Marketing

17:51 The Role of AI in Personalizing Patient Experiences

27:28 Influencers and Community Learning in Healthcare

32:09 Future Trends in Digital Healthcare Advertising

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About Malcolm:

Malcolm is the Head of Strategic Accounts at PulsePoint, a global programmatic healthcare technology company using real time data to transform healthcare. Malcolm brings over 10 years of experience innovating in the healthcare marketing space, having worked with many of the largest pharmaceutical companies in the world. In his role at PulsePoint, Malcolm leads a team responsible for collaborating with brands and agencies to develop and deploy

sophisticated programmatic strategies to reach, engage and measure healthcare audiences. Outside of work, Malcolm can be found spending time with his 3-year-old daughter, his rescue dog and his wife in their Connecticut home.

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Join us on the Loop Marketing Podcast as we dive into an insightful conversation with Trevor Griffith from the Humane Society of the United States and Jamie Martin from Coegi. Discover the secrets behind our successful partnership, the innovative strategies we've implemented for donor acquisition, and the importance of transparency and communication in fostering strong client-agency relationships. Trevor and Jamie share their experiences, the challenges they've faced, and the creative approaches they've taken to push boundaries in marketing. Whether you're interested in non-profit marketing or looking to enhance your own client relationships, this episode is packed with valuable insights and stories that you won't want to miss!

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00:00 Introduction and Guest Welcome

00:35 Trevor Griffith's Role at the Humane Society

02:12 Key Business Challenges and Donor Acquisition

03:56 Strategic Approaches to Finding New Donors

05:08 Research and Data Utilization

07:11 2023 Learnings and Future Opportunities

10:27 Success Stories and Partnership Insights

20:06 Final Thoughts and Advice

22:57 Conclusion and Farewell

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About Trevor:

Trevor Griffith is the Senior Director of Performance Media at the Humane Society of the United States. Trevor has been at the HSUS for more than 11 years running the paid media and organic social media programs for both the HSUS and their international affiliate, Humane Society International. He leads an in-house team of media buyers across a number of platforms such as paid social media, display, search, Connected TV and linear TV, and his work specializes in using acquiring new one-time and monthly donors for the organization.

About Jamie:

As a digital marketer for almost two decades, Jamie has spent half of that dedicated to pet and cause marketing clients. Being an animal lover, it was a joy to work with clients on their digital presence, user experience, and Ecosystem of Paid, Owned and Earned. Outside of work, Jamie enjoys spending time with family; husband, twin daughters and rescue dog Leila. She also has donated her time and money to KC Pet Project and as a task force member of The HALO Foundation.

Welcome back to The Loop Marketing Podcast. In today’s episode, you’ll hear from Thu Bang, Sr. Director of Marketing at EyePromise, and Ryan Green, SVP of Marketing and Innovation at Coegi, as they discuss key strategies and skills needed for building a commerce brand.

Topics of Discussion:

1. The essential skill sets that make great marketers stand out.

2. The critical role of brand building in commercialization.

3. Direct-to-Consumer (DTC) strategies, including selling on Amazon.

4. How an agency partner can elevate your marketing efforts.

5. The unique advantages of influencer marketing for commerce brands.

Subscribe to the Loop Marketing podcast for more interviews with industry leaders and insights on the latest marketing trends. https://open.spotify.com/show/2xzNXzG4gA5Lu6AGOJWj9H

About Coegi

Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/

Read more on our blog: https://coegipartners.com/thoughtspace/

Follow @CoegiPartners:

LinkedIn: https://www.linkedin.com/company/coeg...

Facebook: https://www.facebook.com/coegipartners/

Instagram: https://www.instagram.com/coegipartners/