In this episode of the Loop Marketing Podcast, the host is joined by Hannah Schatz, Coegi's Director of Programmatic Operations, and Malcolm Halle, Head of Strategic Accounts at PulsePoint. Together, they discuss how AI and machine learning are transforming the personalized digital patient journey in healthcare.

Key topics include the evolution of patient research habits, the importance of diverse digital touchpoints, the role of contextual and predictive analytics in marketing strategies, and the ethical considerations for healthcare providers and brands. The conversation also explores future trends in digital advertising and healthcare, highlighting the potential for AI to streamline both patient care and healthcare marketing.

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00:00 Welcome to the Loop Marketing Podcast

01:10 The Evolution of Patient Research Habits

06:33 Prioritizing Information in the Digital Patient Journey

13:09 Leveraging Digital Channels for Healthcare Marketing

17:51 The Role of AI in Personalizing Patient Experiences

27:28 Influencers and Community Learning in Healthcare

32:09 Future Trends in Digital Healthcare Advertising

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About Malcolm:

Malcolm is the Head of Strategic Accounts at PulsePoint, a global programmatic healthcare technology company using real time data to transform healthcare. Malcolm brings over 10 years of experience innovating in the healthcare marketing space, having worked with many of the largest pharmaceutical companies in the world. In his role at PulsePoint, Malcolm leads a team responsible for collaborating with brands and agencies to develop and deploy

sophisticated programmatic strategies to reach, engage and measure healthcare audiences. Outside of work, Malcolm can be found spending time with his 3-year-old daughter, his rescue dog and his wife in their Connecticut home.

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