The Life Of KG

By: Katie Godfrey
  • Summary

  • Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry. Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners. Please subscribe and leave a review.
    Katie Godfrey
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Episodes
  • Episode 182. £12K Every Month Without Lifting a Finger With Subscriptions. Kat Martin
    Jan 27 2025

    FIND OUT MORE ABOUT KATIE'S BUSINESS RETREATS HERE


    In this episode of The Life of KG, Katie sits down with Kat Martin, owner of The Face Tonic Skin Clinic and a mentor specialising in subscriptions and skin transformation businesses. Kat shares her inspiring journey from a high-pressure corporate career in recruitment to building a thriving skin clinic and coaching business. What You'll Learn in This Episode: - The pivotal moments that led Kat to leave the corporate world for the beauty industry. - How she turned her passion for skin health into a business that transforms lives. - The power of subscriptions: how Kat implemented a skin membership model that generates consistent monthly revenue of £12,000. - Lessons on embracing strengths, delegating effectively, and growing a team. - Why every beauty business should focus on nurturing loyal clients while staying profitable. - Kat’s insights on balancing work, motherhood, and a recent divorce, while rediscovering her identity and purpose. Key Takeaways: “Every beauty business needs a subscription model; it’s a game changer for steady income and client loyalty.” “Success isn’t just about making money, it’s about creating value and unforgettable client experiences.” “When you hire the right people and build strong systems, you can grow your business without losing your freedom.” Follow Kat: Instagram (Skin Clinic): @thefacetonic Instagram (Mentoring): @katmartinltd Follow Katie: Instagram: @kg_katiegodfrey Website: www.kgbusinessmentor.com

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    54 mins
  • Episode 181. Turning Struggles Into Strength: An Inspirational Story with Lottie
    Jan 13 2025

    Come To Marbs In June With Katie Godfrey


    In this powerful episode, KG welcomes Lottie, a 21-year-old lash artist and academy owner, who shares her incredible journey of resilience, growth, and success. From navigating a difficult childhood, mental health struggles, and personal battles to becoming a thriving beauty entrepreneur, Lottie’s story is one of grit and determination. She opens up about how she overcame her darkest moments, learned to embrace her unique qualities, and built a successful beauty business. Whether you’re someone battling challenges or a budding entrepreneur looking for inspiration, this episode is packed with motivation and actionable advice.


    Key Topics Discussed:

    • Mental Health & Resilience: Lottie’s personal battles with mental health, her journey to recovery, and the role of her support system.

    • Living with Autism, ADHD, and Dyslexia: How she turned these conditions into her superpowers and embraced them as part of her identity.

    • Starting in Beauty: From £1 lash sets in her parents’ living room to owning a thriving lash academy.

    • Overcoming Stereotypes: Defying societal expectations and breaking the mold as a young entrepreneur.

    • Advice for Aspiring Lash Artists: Lottie’s tips on building clientele, practicing patience, and continuing professional development.

    • The Power of Education: Her journey into training and why teaching others is more about passion than profit.


    Memorable Quotes:

    • “Define the stereotype—your path doesn’t have to fit the mold to be successful.”

    • “It’s not about how you start; it’s about how much effort you’re willing to put in to achieve your goals.”

    • “You don’t need to be a unicorn at lashes on day one. Keep practicing, and you’ll get there.”


    Lottie’s Instagram: @beautybylottie_x

    Lottie’s TikTok: @bylottie_x


    Join the Conversation: Have Lottie’s story or tips inspired you? Share your thoughts and tag @kg_katiegodfrey


    Thank you to our sponsor:

    Diso Dissolvable Supplements https://mydiso.com/

    Code for 10% off - KG10

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    39 mins
  • Episode 180. Awards in the Beauty Industry: Worth the Hype or Overrated?
    Dec 30 2024

    JOIN A KG BUSINESS RETREAT


    In this candid and eye-opening episode, KG and Amy dive deep into the world of industry awards, sharing their personal experiences, frustrations, and successes. Whether you’re an awards enthusiast or someone who questions their legitimacy, this episode offers insights into how awards can impact your business, brand awareness, and personal growth.


    The duo discusses what makes an award worth applying for, the importance of strategy behind applications, and the red flags to watch out for when considering industry accolades. Plus, KG shares tips for crafting standout award applications and explains how to avoid the traps of ego-driven awards.


    Key Takeaways:


    The Purpose of Awards: Understanding whether awards serve your business goals or personal branding, and why a clear strategy is essential.

    Legitimate vs. Money-Making Awards: How to spot the difference and avoid falling into the trap of paying for accolades that don’t add value.

    Red Flags: Why some awards are becoming overly commercialised and how blind judging can add credibility.

    Team Building: Using award events as a team celebration and morale booster, even if you don’t win.



    Memorable Quotes:


    • “It’s not about the ego or status; it’s about building brand awareness and showing your clients you’re at the top of your game.”

    • “Be honest and raw in your applications—judges love a story of perseverance and growth.”

    • “Not all awards are created equal. Do your research and make sure the ones you enter align with your values and goals.”


    Resources Mentioned:


    Free PDF on Legitimate Awards: KG has compiled a list of awards she believes are credible and worth pursuing. DM her on Instagram to receive your copy.


    Join the Conversation:

    What’s your take on awards in the beauty industry? Are they worth it or overrated? Share your thoughts and tag @kg_katiegodfrey


    Thank you to our sponsor:

    Diso Dissolvable Supplements

    https://mydiso.com/

    Code for 10% off - KG10

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    35 mins

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