• The Lead Magnet That Pays for Itself w/ Chris DuBois

  • Jul 25 2024
  • Length: 1 hr and 4 mins
  • Podcast

The Lead Magnet That Pays for Itself w/ Chris DuBois

  • Summary

  • Is your agency leaving nearly 2/3rds of your new client acquisition up to chance?

    If so, you’re not alone. But it doesn’t have to be that way.

    According to research from WordStream, 60% of most new agency clients are coming from a channel that you can’t directly control, let alone scale.

    That scary stat is exactly what today’s guest is helping agencies avoid by building a portfolio of offers you can use to drive more inbound leads and create a re-usable marketing asset that pays for itself.

    Chris DuBois, Founder of Dynamic Agency OS, fell into agency life after his military service and after years helping grow Lean Labs, a HubSpot Diamond Partner, he’s now helping agencies attract more leads through a portfolio of offers that compel new clients to buy from your agency.

    In today’s conversation, you’ll learn:

    • The 5 offers every agency should have to meet buyers at different stages of their journey
    • How to create a portfolio offers while staying focused on your core service
    • The marketing asset you can create that not only drives more high intent leads, but also pays for itself

    Resources Mentioned in Today’s Episode:

    An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)

    Connect with Chris on LinkedIn

    Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor

    3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett

    50% Profit Margins Unlocked with Time-Tracking Data w/ @MarketingMax

    The State of Agency Operations Report by Teamwork.com

    The Offer Landing Page Chris Mentioned

    The Thank You Page Chris Mentioned

    The Client by Teamwork.com & Umault


    Want to watch the video version of the podcast on YouTube?

    Check it out here: Agency Life Podcast on YouTube

    Have a question about today's topic? Text it to us here!

    Want to get more content to support your agency life?

    Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.

    This podcast is brought to you by Teamwork.com.

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