This episode originally aired in February 2024 and quickly became one of the most popular episodes of The Journey. Whether you're tuning in for the first time or revisiting this conversation, this episode will help you take your business to the next level!

Have a business idea (or a few) swirling around in your head that you'd love to see out in the world? Morgan is sharing her roadmap for taking a new business from idea to launch, and how to decide if it's a business worth starting in the first place. Plus, she's giving a detailed behind-the-scenes look at how she took her original idea for Mor Matcha all the way to launch!

In this episode:
00:00 Introduction to The Journey Podcast
00:13 Evaluating Your Idea: Should You Take the Leap?
00:51 Morgan's Decision-Making Framework
01:34 The DRIP Method: Define Your Decision
03:02 Reviewing the Data: Top-Down and Bottom-Up Approaches
05:19 Imagining Outcomes: Best and Worst Case Scenarios
08:07 Making the Final Decision: Pick Your Pathway
10:15 Budgeting and Financial Planning
12:30 Understanding Your Customer: Building Avatars
14:57 Legal and Operational Preparations
17:01 Launching Your Business: Be Loud and Proud
18:59 Post-Launch: Gathering Feedback and Iterating
22:51 Conclusion and Final Thoughts

To start things off, Morgan introduces her DRIP decision-making framework as a tool for deciding whether or not a business idea should be pursued. She then delves into the practicalities of preparing for launch, from creating a budget to understanding your customer avatar. Morgan also breaks down what legal and operational considerations need to be squared away before launch, and what can wait. Finally, Morgan shares her thoughts on launching, encouraging business owners to be bold in their launches and also remain open to feedback. She stresses the importance of continuous iteration and optimization post-launch - because the business journey doesn't end at launch.

Tune in and take notes as Morgan guides you through the journey of taking your business from idea to launch with confidence and clarity. Don't forget to subscribe to the podcast and leave a rating and review on Apple! Your support is appreciated!

Pre-order Rewrite Your Rules: https://worksmartprogram.com/book/

Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast
Make sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_
Visit Mormatcha.com to make a purchase.
Follow us on Instagram: https://instagram.com/thejourneybymdb

Produced by MicMoguls.

This episode originally aired in January 2024 and quickly became one of the most popular episodes of The Journey. Whether you're tuning in for the first time or revisiting this conversation, this episode is sure to help you along your entrepreneurial journey!

Morgan DeBaun is spilling the tea on how to start a side hustle with just $2000!

In this episode:
00:00 Introduction and Overview
00:48 Starting a Transcription Business
03:38 Venturing into Video Editing
04:56 Voiceover Business Opportunities
07:05 Product Flipping for Profit
08:11 Launching a Virtual Assistant Agency
10:25 Social Media Graphics Packages
12:06 Dropshipping
13:32 Balloon Design Firm
15:07 Inflatable Rental Company
15:49 Conclusion and Final Thoughts

In the episode, Morgan is sharing the 9 types of businesses she'd consider starting if she were at the beginning, and the steps she'd take to turn a profit and build her empire. From transcription and video editing services to balloon art and inflatable rentals, these may not be the sexiest, most brag-worthy businesses, but there is a lot of opportunity to make money!

And when it comes to a side hustle that's meant to increase your flexibility and income, that's what matters. Check out the episode and make sure to let Morgan know what "boring business" you plan to get rich this year!

Pre-order Rewrite Your Rules: https://worksmartprogram.com/book/

Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast
Make sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_
Visit Mormatcha.com to make a purchase.
Follow us on Instagram: https://instagram.com/thejourneybymdb

Produced by MicMoguls.

This week, Morgan DeBaun sits down with Paige Turner, a content creator and mother known for her honest conversations about the realities of parenting, the mental load mothers carry, and the importance of equitable partnerships.

In this episode:
00:00 Introduction and Welcome
01:18 Meet Paige Turner
03:05 Paige's Viral Moment
05:17 The Cost of Childcare
11:49 Mental Load and Cognitive Labor
16:55 Navigating Parenting Roles
24:16 Understanding Resentment in Relationships
27:54 Tools and Methods for Fair Parenting
29:27 The Reality of Stay-at-Home Moms
31:32 The Impact of Social Media on Parenting
38:58 Advocating for Family-Friendly Policies
44:25 The Role of Privilege in Parenting and Politics
46:49 Staying Engaged in Political Conversations
47:50 Conclusion and Farewell

In the episode, Paige shares her journey from a career in broadcast journalism to becoming a prominent voice on TikTok, where she sparks critical conversations about the challenges modern women face in balancing work and family life.

The conversation explores how the mental load affects mothers, why equity in the home is important, and the societal factors at play. Morgan and Paige also examine the “tradwife” trend circulating on social media discussing the potentially problematic implications of romanticizing the social media version of this lifestyle. Throughout the episode, they reflect on the pressures social media places on women to excel in every area of life, often creating unrealistic expectations.

Morgan and Paige close out the conversation by discussing the current political climate and the need to engage in conversations surrounding the politics of parenting on social media and in daily life.

This conversation is a must-listen for anyone navigating the complexities of modern parenthood or seeking to understand the broader societal changes needed to support families. Tune in to hear Paige’s insights that serve as a reminder that parenting is a shared responsibility, and change starts both at home and in the policies we advocate for!

Pre-order Rewrite Your Rules: https://worksmartprogram.com/book/

More from Paige:
https://www.tiktok.com/@sheisapaigeturner?
https://www.instagram.com/sheisapaigeturner/
https://www.sheisapaigeturner.com/about

Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast
Make sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_
Visit Mormatcha.com to make a purchase.
Follow us on Instagram: https://instagram.com/thejourneybymdb

Produced by MicMoguls.